Tapas Audience in United States
Tapas has an estimated audience of 1,119,273 people in United States. 64.5% are female, 35.5% are male, average age 38.4. Top regions: California, Texas, New York. Top brand affinities: Webtoon, Food and drink, Webcomic, Crunchyroll, Restaurants.
The average Tapas fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Webtoon, Food and drink, Webcomic, with strongest over-indexing on Webtoon (15.37× the country average). Demographically, the Tapas audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Tapas fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 38.4 |
| Estimated audience size | 1,119,273 |
Audience persona
The typical Tapas fan in United States is more female, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Webtoon.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 155,615 | 1.26× |
| Texas | 102,941 | 1.07× |
| New York | 91,543 | 1.46× |
| Florida | 83,614 | 1.1× |
| Illinois | 45,639 | 1.22× |
| Georgia | 45,095 | 1.31× |
| North Carolina | 38,321 | 1.14× |
| Massachusetts | 34,257 | 1.55× |
| New Jersey | 33,669 | 1.18× |
| Pennsylvania | 32,988 | 0.88× |
| Washington | 32,155 | 1.43× |
| Virginia | 30,679 | 1.13× |
| Ohio | 28,590 | 0.83× |
| Michigan | 24,330 | 0.83× |
| Arizona | 24,089 | 1.05× |
| Colorado | 23,475 | 1.33× |
| Tennessee | 22,854 | 1.02× |
| Maryland | 19,936 | 1.04× |
| Indiana | 17,135 | 0.84× |
| Oregon | 16,205 | 1.26× |
| Missouri | 15,593 | 0.86× |
| Wisconsin | 14,900 | 0.88× |
| Minnesota | 14,603 | 0.91× |
| South Carolina | 14,049 | 0.83× |
| Utah | 13,180 | 1.31× |
| Connecticut | 12,451 | 1.11× |
| Nevada | 12,066 | 1.11× |
| Louisiana | 10,848 | 0.75× |
| Alabama | 10,525 | 0.67× |
| Kentucky | 10,211 | 0.73× |
| Oklahoma | 10,208 | 0.82× |
| Kansas | 6,941 | 0.79× |
| Iowa | 6,729 | 0.73× |
| Arkansas | 6,607 | 0.72× |
| Hawaii | 6,572 | 1.37× |
| Washington, District of Columbia | 6,196 | 1.84× |
| Idaho | 5,994 | 1.07× |
| New Mexico | 5,595 | 1× |
| Rhode Island | 5,037 | 1.41× |
| Mississippi | 5,009 | 0.54× |
| Nebraska | 4,429 | 0.79× |
| New Hampshire | 3,886 | 0.88× |
| Maine | 3,610 | 0.9× |
| West Virginia | 3,016 | 0.58× |
| Delaware | 2,445 | 0.79× |
| Montana | 2,258 | 0.73× |
| Alaska | 2,074 | 0.87× |
| Vermont | 1,827 | 0.93× |
| South Dakota | 1,675 | 0.65× |
| North Dakota | 1,519 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Webtoon | 15.37× | Internet & Social Media |
| Food and drink | 1.7× | Food & Beverages |
| Webcomic | 5.48× | Literature |
| Crunchyroll | 4.97× | Games |
| Restaurants | 1.55× | Food & Beverages |
| Beverages | 1.55× | Food & Beverages |
| Shōjo manga | 7.49× | Literature |
| Photography | 1.5× | Arts & Culture |
| Anime convention | 3.21× | Literature |
| Anime and manga fandom | 2.88× | Literature |
| Otaku | 3.33× | Literature |
| My Hero Academia | 4.28× | Literature |
| Shōnen manga | 3.73× | Literature |
| Manhwa | 17.56× | Literature |
| Hunter × Hunter | 4.56× | Literature |
| Spanish cuisine | 3.7× | Food & Beverages |
| Web fiction | 3.67× | Literature |
| Pokémon (video game series) | 2.67× | Games |
| Manga | 1.94× | Literature |
| Mobile game | 1.58× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.78 |
| Design Affinity | PREMIUM | 1.68 |
| Travelling | THRILL | 1.58 |
| Urban Lifestyle | OPEN | 1.45 |
| Indulgence | JOY | 1.43 |
| Quality Awareness | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 16.0% |
| United States | 9.3% |
| Italy | 6.7% |
See Tapas audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Tapas have in United States?
Tapas has an estimated audience of 1,119,273 people in United States, concentrated in California and Texas.
What is the gender split and age of Tapas fans?
64.5% of Tapas fans are female, 35.5% are male, with an average age of 38.4 years.
Which brands do Tapas fans like most?
Tapas fans show strongest brand affinity for Webtoon (15.37×), Food and drink (1.7×), and Webcomic (5.48×) over the country average.
Where do Tapas fans live in United States?
Tapas fans in United States are most concentrated in California (reach 155,615), Texas (reach 102,941), and New York (reach 91,543). These three regions account for the largest share of the active audience.
What other brands do Tapas fans also like?
Beyond Tapas itself, the audience over-indexes on Food and drink (1.7×), Webcomic (5.48×), Crunchyroll (4.97×), and Restaurants (1.55×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tapas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.