Rascasse Audience Intelligence

Tau Kappa Epsilon Audience in United States

A data profile of the people who buy, follow and care about Tau Kappa Epsilon in United States — modelled from more than twelve digital signal sources. Tau Kappa Epsilon has an estimated audience of 277,749 people in United States.

#14among Fraternity in United States#739among NGO / Political Party in United States#3082in Business & Career

The average Tau Kappa Epsilon fan in United States is 28.6 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, California, Texas.

Top brand affinities include Beetlejuice, Columbia University, Princeton University, with strongest over-indexing on Beetlejuice (12.83× the country average).

Demographically, the Tau Kappa Epsilon audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tau Kappa Epsilon fan in United States is more male, around 28.6 years old, with strong Tradition tendencies and a notable affinity for Beetlejuice.

Category: Business & Career · Type: NGO / Political Party · Subtype: Fraternity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tau Kappa Epsilon profile in United States.

Audience size
278K
in United States
Gender
34.5%♀
65.5% male
Age
28.6
average years
Country rank
#50267
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tau Kappa Epsilon fans

34.5% are female, 65.5% are male, average age 28.6.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for Tau Kappa Epsilon audience in United States
MetricValue
Female34.5%
Male65.5%
Average age28.6
Estimated audience size277,749
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the Tau Kappa Epsilon audience in United States
Age bracketShare%
16-1948%
20-2926%
30-3915%
40-497%
50+5%
Fig. 04

Worldwide distribution

43.8%

of the worldwide Tau Kappa Epsilon audience comes from United States.

Worldwide audience distribution share by country for Tau Kappa Epsilon
CountryShare
United States43.8%
India8.8%
Japan8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tau Kappa Epsilon audience in United States is strongest.

Fig. 05

Top regions by affinity

Tau Kappa Epsilon fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~30K3.09×
02Washington~10K1.90×
03Alabama~7K1.76×
04Missouri~7K1.58×
05Connecticut~4K1.26×
06Louisiana~4K1.24×
07West Virginia~2K1.24×
08Arkansas~3K1.21×
09North Dakota<1K1.18×
10Pennsylvania~10K1.17×
11Tennessee~6K1.16×
12Maine~1K1.15×
13Washington, District of Columbia<1K1.14×
14Illinois~10K1.08×
15Indiana~5K1.07×
16New Hampshire~1K1.06×
17Virginia~7K1.05×
18Mississippi~2K1.05×
19Ohio~9K1.04×
20Iowa~2K1.03×
21Florida~20K0.96×
22Texas~20K0.95×
23New Jersey~7K0.95×
24Rhode Island<1K0.95×
25Michigan~7K0.94×
26Colorado~4K0.94×
27Idaho~1K0.94×
28Delaware<1K0.93×
29Massachusetts~5K0.92×
30Alaska<1K0.91×
31South Carolina~4K0.90×
32Nebraska~1K0.90×
33New Mexico~1K0.89×
34Minnesota~3K0.88×
35Nevada~2K0.88×
36South Dakota<1K0.88×
37Wisconsin~4K0.87×
38Kentucky~3K0.86×
39Vermont<1K0.86×
40Montana<1K0.82×
41Oregon~3K0.81×
42New York~10K0.80×
43Maryland~4K0.79×
44Kansas~2K0.78×
45Hawaii<1K0.78×
46California~20K0.77×
47North Carolina~6K0.76×
48Oklahoma~2K0.75×
49Arizona~4K0.73×
50Utah~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Tau Kappa Epsilon, United States
0.73×1.00×3.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tau Kappa Epsilon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tau Kappa Epsilon audience
#·InterestCategoryAffinity×
01Princeton UniversityBusiness & Career43.65×
02Japanese whiskyFood & Beverages35.75×
03Columbia UniversityBusiness & Career34.55×
04Cornell UniversityBusiness & Career33.99×
05Life Is BeautifulMovies & TV32.27×
06SconeFood & Beverages29.90×
07Moose JawTravel & Leisure25.07×
08Leighton MeesterMovies & TV22.49×
09Shipley Do-NutsFood & Beverages21.18×
10Duluth Trading CompanyBusiness & Career18.30×
11Altar'd StateShopping17.38×
12Chivas RegalFood & Beverages17.23×
13Woodford ReserveFood & Beverages16.60×
14Bulleit BourbonFood & Beverages15.98×
15Thandie NewtonMovies & TV14.26×
16BeetlejuiceMovies & TV12.83×
17Spring breakTravel & Leisure11.86×
18Folk musicMusic & Radio8.38×
19Green Bay PackersSports4.53×
20WineryFood & Beverages4.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tau Kappa Epsilon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tau Kappa Epsilon audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.38×
PatriotismCONSERVATISM1.80×
Career OrientationPOWER1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tau Kappa Epsilon audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Quality AwarenessPREMIUM0.76×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tau Kappa Epsilon have in United States?

Tau Kappa Epsilon has an estimated audience of 277,749 people in United States, concentrated in Georgia and California.

02

What is the gender split and age of Tau Kappa Epsilon fans?

34.5% of Tau Kappa Epsilon fans are female, 65.5% are male, with an average age of 28.6 years.

03

Which brands do Tau Kappa Epsilon fans like most?

Tau Kappa Epsilon fans show strongest brand affinity for Beetlejuice (12.83×), Columbia University (34.55×), and Princeton University (43.65×) over the country average.

04

Where do Tau Kappa Epsilon fans live in United States?

Tau Kappa Epsilon fans in United States are most concentrated in Georgia (reach ~30K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Tau Kappa Epsilon fans also like?

Beyond Tau Kappa Epsilon itself, the audience over-indexes on Columbia University (34.55×), Princeton University (43.65×), Cornell University (33.99×), and Japanese whisky (35.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tau Kappa Epsilon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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