Tau Kappa Epsilon Audience in United States

Tau Kappa Epsilon logo

Tau Kappa Epsilon has an estimated audience of 277,596 people in United States. 34.5% are female, 65.5% are male, average age 28.6. Top regions: Georgia, California, Texas. Top brand affinities: Grammarly, Goop, No Escape (1994 film), Hardik Pandya, Minnesota.

The average Tau Kappa Epsilon fan in United States is 28.6 years old, more male, and lives primarily in Georgia. The audience is concentrated in Georgia, California, Texas. Top brand affinities include Grammarly, Goop, No Escape (1994 film), with strongest over-indexing on Grammarly (14.55× the country average). Demographically, the Tau Kappa Epsilon audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Tradition, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Fraternity

Demographics of Tau Kappa Epsilon fans

Demographic split for Tau Kappa Epsilon audience in United States
MetricValue
Female34.5%
Male65.5%
Average age28.6
Estimated audience size277,596

Audience persona

The typical Tau Kappa Epsilon fan in United States is more male, around 28.6 years old, with strong Tradition tendencies and a notable affinity for Grammarly.

Top regions in United States

Top regions ranked by reach for Tau Kappa Epsilon in United States
RegionReachAffinity
Georgia29,6973.47×
California25,9780.85×
Texas24,3331.02×
Florida18,5040.98×
New York13,6890.88×
Pennsylvania11,1811.2×
Illinois10,8891.18×
Ohio8,6741.01×
Washington8,3031.49×
New Jersey7,5221.07×
Virginia7,4691.1×
Michigan7,4211.02×
Missouri6,9611.56×
Tennessee6,6571.2×
North Carolina6,4260.77×
Indiana5,3661.06×
Massachusetts5,3410.98×
Alabama5,2411.35×
Louisiana4,8531.36×
Colorado4,3130.99×
South Carolina3,8550.92×
Arizona3,7480.66×
Wisconsin3,7280.89×
Maryland3,6610.77×
Minnesota3,6110.91×
Connecticut3,3321.2×
Arkansas2,8601.25×
Kentucky2,7890.8×
Iowa2,5311.11×
Nevada2,4920.93×
Oregon2,4470.77×
Mississippi2,3881.04×
Oklahoma2,2040.72×
West Virginia1,8831.46×
Kansas1,4960.68×
Utah1,3540.54×
Nebraska1,2500.9×
Idaho1,1870.85×
Maine1,1761.18×
New Hampshire1,1601.06×
New Mexico1,0030.72×
Washington, District of Columbia9511.14×
Rhode Island8120.92×
North Dakota6471.14×
Delaware5770.75×
Hawaii5740.48×
South Dakota4380.68×
Alaska4220.71×
Montana2910.38×
Vermont2070.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tau Kappa Epsilon audience
BrandAffinityCategory
Grammarly14.55×Business & Career
Goop10.7×Internet & Social Media
No Escape (1994 film)22.07×Movies & TV
Hardik Pandya25.6×Sports
Minnesota2.44×Travel & Leisure
Google Home7.73×Technology & Electronics
Nebraska Cornhuskers football4.25×Sports
Governor of Michigan8.57×Politics & Society
Graham Greene5.92×Literature
Kikar HaShabbat15.01×News
Lindsey Shaw9.34×Movies & TV
Grace Slick7.74×Music & Radio
Wok5.73×Food & Beverages
Elsword14.26×Games
Keiser University12.84×Business & Career
Vickie Guerrero12.73×Business & Career
JDSU2.55×Business & Career
Natural rubber1.69×Cars & Mobility
Harlow9.15×Travel & Leisure
Trinity Evangelical Divinity School26.72×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tau Kappa Epsilon audience
TraitClusterScore
TraditionCONSERVATISM2
Design AffinityPREMIUM1.2
Career OrientationPOWER1.19
PatriotismCONSERVATISM1.17
TravellingTHRILL1.16
Early Adopter MentalityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Tau Kappa Epsilon
CountryShare
United States44.6%
India8.9%
Japan8.6%

See Tau Kappa Epsilon audiences in other countries

More Fraternity audiences in United States

Frequently asked questions

How many fans does Tau Kappa Epsilon have in United States?

Tau Kappa Epsilon has an estimated audience of 277,596 people in United States, concentrated in Georgia and California.

What is the gender split and age of Tau Kappa Epsilon fans?

34.5% of Tau Kappa Epsilon fans are female, 65.5% are male, with an average age of 28.6 years.

Which brands do Tau Kappa Epsilon fans like most?

Tau Kappa Epsilon fans show strongest brand affinity for Grammarly (14.55×), Goop (10.7×), and No Escape (1994 film) (22.07×) over the country average.

Where do Tau Kappa Epsilon fans live in United States?

Tau Kappa Epsilon fans in United States are most concentrated in Georgia (reach 29,697), California (reach 25,978), and Texas (reach 24,333). These three regions account for the largest share of the active audience.

What other brands do Tau Kappa Epsilon fans also like?

Beyond Tau Kappa Epsilon itself, the audience over-indexes on Goop (10.7×), No Escape (1994 film) (22.07×), Hardik Pandya (25.6×), and Minnesota (2.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tau Kappa Epsilon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.