Tau Kappa Epsilon Audience in United States

Demographics of Tau Kappa Epsilon fans

Audience persona

The typical Tau Kappa Epsilon fan in United States is more male, around 28.6 years old, with strong Tradition tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Tau Kappa Epsilon audiences in other countries

• Tau Kappa Epsilon — Germany
• Tau Kappa Epsilon — United Kingdom
• Tau Kappa Epsilon — France
• Tau Kappa Epsilon — Italy
• Tau Kappa Epsilon — Spain
• Tau Kappa Epsilon — Brazil
• Tau Kappa Epsilon — Japan
• Tau Kappa Epsilon — South Korea
• Tau Kappa Epsilon — India

More Fraternity audiences in United States

• Chi Omega (749,591)
• Alpha Phi Alpha (715,456)
• Sigma Chi (469,045)
• Alpha Chi Omega (427,813)
• Zeta Tau Alpha (422,469)

Frequently asked questions

How many fans does Tau Kappa Epsilon have in United States?

Tau Kappa Epsilon has an estimated audience of 277,596 people in United States, concentrated in Georgia and California.

What is the gender split and age of Tau Kappa Epsilon fans?

34.5% of Tau Kappa Epsilon fans are female, 65.5% are male, with an average age of 28.6 years.

Which brands do Tau Kappa Epsilon fans like most?

Tau Kappa Epsilon fans show strongest brand affinity for Beetlejuice (62.84×), Zac Efron (32.74×), and Margot Robbie (26.72×) over the country average.

Where do Tau Kappa Epsilon fans live in United States?

Tau Kappa Epsilon fans in United States are most concentrated in Georgia (reach 29,697), California (reach 25,978), and Texas (reach 24,333). These three regions account for the largest share of the active audience.

What other brands do Tau Kappa Epsilon fans also like?

Beyond Tau Kappa Epsilon itself, the audience over-indexes on Zac Efron (32.74×), Margot Robbie (26.72×), Autism Awareness (19.03×), and Google Maps (7.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tau Kappa Epsilon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.