Television Audience in United States
Television has an estimated audience of 843,649 people in United States. 46.0% are female, 54.0% are male, average age 44.3. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Circle K.
Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (15.87× the country average). Demographically, the Television audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Extroversion, Patriotism.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of Television fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 44.3 |
| Estimated audience size | 843,649 |
Audience persona
The typical Television fan in United States is balanced, around 44.3 years old, with strong Extroversion tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 15.87× | Business & Career |
| Google Maps | 13.04× | Internet & Social Media |
| CarGurus | 15.83× | Cars & Mobility |
| Indeed.com | 10.85× | Business & Career |
| Circle K | 14.66× | Shopping |
| DeviantArt | 14.46× | Internet & Social Media |
| AccuWeather | 12.12× | Home & Garden |
| Enterprise Rent-A-Car | 10.47× | Cars & Mobility |
| Autism Awareness | 15.92× | Health |
| Khan Academy | 14.09× | Business & Career |
| Billy Bob Thornton | 14.61× | Movies & TV |
| Diane Keaton | 9.8× | Movies & TV |
| Google News | 9.19× | News |
| Beetlejuice | 7.58× | Movies & TV |
| Diabetes mellitus awareness | 10.45× | Health |
| Bruce Willis | 11.24× | Movies & TV |
| ICloud | 12.72× | Technology & Electronics |
| Jeff Bezos | 15.02× | Business & Career |
| Aaron Rodgers | 8.36× | Sports |
| Kendra Scott | 13.48× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.36 |
| Patriotism | CONSERVATISM | 1.33 |
| DIY Mentality | THRILL | 1.31 |
| Need for Security | CONSERVATISM | 1.31 |
| Individualism | JOY | 1.25 |
| Urban Lifestyle | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 19.8% |
| United States | 18.8% |
| France | 14.2% |
See Television audiences in other countries
More New wave audiences in United States
- HighSchool (7,375,320)
- Iceage (3,742,121)
- ADULT. (2,847,052)
- Crows (2,711,783)
- ACTORS (2,461,493)
How to read this data
Audience size is the estimated number of people in United States who actively search for Television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.