Television Audience in United States
Television has an estimated audience of 843,649 people in United States. 46.0% are female, 54.0% are male, average age 44.3. Top brand affinities: Governor of Michigan, Goop, Israel, Wok, Vocal harmony.
Top brand affinities include Governor of Michigan, Goop, Israel, with strongest over-indexing on Governor of Michigan (14.63× the country average). Demographically, the Television audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Extroversion, Patriotism.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of Television fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 44.3 |
| Estimated audience size | 843,649 |
Audience persona
The typical Television fan in United States is balanced, around 44.3 years old, with strong Extroversion tendencies and a notable affinity for Governor of Michigan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 14.63× | Politics & Society |
| Goop | 9.77× | Internet & Social Media |
| Israel | 3.74× | Travel & Leisure |
| Wok | 9.47× | Food & Beverages |
| Vocal harmony | 6.54× | Music & Radio |
| Grinch | 5.57× | Movies & TV |
| Home Delivery | 4.16× | Food & Beverages |
| El Paso County, Colorado | 16.36× | Travel & Leisure |
| Google Home | 8.11× | Technology & Electronics |
| Cherish (group) | 13.22× | Music & Radio |
| Hibachi | 9.43× | Food & Beverages |
| headspace | 10.99× | Health |
| Grace Slick | 10.09× | Music & Radio |
| Fairy godmother | 8.23× | Literature |
| Hipster | 9.97× | Politics & Society |
| TV Fanatic | 10.7× | Movies & TV |
| No Escape (1994 film) | 11.34× | Movies & TV |
| Urban Outfitters | 1.53× | Shopping |
| Kikar HaShabbat | 12.63× | News |
| Harlow | 8.76× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.36 |
| Patriotism | CONSERVATISM | 1.33 |
| DIY Mentality | THRILL | 1.31 |
| Need for Security | CONSERVATISM | 1.31 |
| Individualism | JOY | 1.25 |
| Urban Lifestyle | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 19.8% |
| United States | 18.8% |
| France | 14.2% |
See Television audiences in other countries
More New wave audiences in United States
- HighSchool (7,375,320)
- Iceage (3,742,121)
- ADULT. (2,847,052)
- Crows (2,711,783)
- ACTORS (2,461,493)
How to read this data
Audience size is the estimated number of people in United States who actively search for Television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.