Rascasse Audience Intelligence

Television Audience in United States

A data profile of the people who buy, follow and care about Television in United States — modelled from more than twelve digital signal sources. Television has an estimated audience of 246,535 people in United States.

#28among New wave in United States#13341among Person in United States#7810in Music & Radio

The average Television fan in United States is 42.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cutlery, Pitbull (rapper), Seth Green, with strongest over-indexing on Cutlery (5.51× the country average).

Demographically, the Television audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Television fan in United States is more male, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Cutlery.

Category: Music & Radio · Type: Person · Subtype: New wave

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Television profile in United States.

Audience size
247K
in United States
Gender
39.8%♀
60.2% male
Age
42.7
average years
Country rank
#53203
Person in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Television fans

39.8% are female, 60.2% are male, average age 42.7.

Fig. 02

Gender split

39.8%
Female
60.2%
Male
Demographic split for Television audience in United States
MetricValue
Female39.8%
Male60.2%
Average age42.7
Estimated audience size246,535
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Television audience in United States
Age bracketShare%
16-1918%
20-2913%
30-3915%
40-4923%
50+31%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Television audience comes from United States.

Worldwide audience distribution share by country for Television
CountryShare
Mexico51.3%
United States6.6%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Television audience in United States is strongest.

Fig. 05

Top regions by affinity

Television fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K3.45×
02California~500K2.84×
03Arizona~60K1.82×
04Florida~200K1.59×
05New Jersey~60K1.57×
06New Mexico~10K1.56×
07Nevada~20K1.55×
08Illinois~70K1.40×
09New York~100K1.36×
10Colorado~30K1.17×
11Arkansas~10K1.09×
12Georgia~50K1.07×
13Oklahoma~20K1.07×
14Oregon~20K1.06×
15Washington, District of Columbia~5K1.03×
16Utah~10K1.01×
17Washington~30K1.00×
18Louisiana~20K1.00×
19North Carolina~50K0.98×
20Kansas~10K0.98×
21Alaska~3K0.98×
22Vermont~3K0.98×
23Indiana~30K0.97×
24South Dakota~3K0.97×
25North Dakota~3K0.97×
26Maryland~30K0.96×
27Idaho~7K0.95×
28Rhode Island~5K0.95×
29Montana~4K0.95×
30Delaware~4K0.95×
31Virginia~40K0.94×
32West Virginia~7K0.94×
33Maine~5K0.94×
34Connecticut~10K0.93×
35Nebraska~7K0.93×
36Hawaii~6K0.93×
37New Hampshire~6K0.93×
38Mississippi~10K0.91×
39South Carolina~20K0.88×
40Iowa~10K0.88×
41Alabama~20K0.87×
42Kentucky~20K0.87×
43Tennessee~30K0.85×
44Wisconsin~20K0.85×
45Missouri~20K0.83×
46Minnesota~20K0.82×
47Massachusetts~20K0.81×
48Pennsylvania~40K0.75×
49Michigan~30K0.74×
50Ohio~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Television, United States
0.69×1.00×3.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Television audience
#·InterestCategoryAffinity×
01Talking HeadsMusic & Radio13.27×
02Pitbull (rapper)Music & Radio10.96×
03Seth GreenMovies & TV10.09×
04HingeInternet & Social Media7.02×
05CutleryHome & Garden5.51×
06Optical fiberTechnology & Electronics3.78×
07Genesis (band)Music & Radio3.06×
08Sustainable energyHome & Garden2.53×
09Renewable energyBusiness & Career2.28×
10Hardware storeHome & Garden2.18×
11Discount TireShopping1.97×
12Microwave ovenHome & Garden1.93×
13Rail transportTravel & Leisure1.89×
14InnovationBusiness & Career1.86×
15Real propertyHome & Garden1.80×
16PlumbingHome & Garden1.77×
17Solar energyHome & Garden1.76×
18AuctionShopping1.57×
19Air conditioningTechnology & Electronics1.56×
20United Parcel ServiceBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Television audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
Need for SecurityCONSERVATISM1.48×
IndividualismJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Television audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
Luxury OrientationPREMIUM0.77×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Television have in United States?

Television has an estimated audience of 246,535 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Television fans?

39.8% of Television fans are female, 60.2% are male, with an average age of 42.7 years.

03

Which brands do Television fans like most?

Television fans show strongest brand affinity for Cutlery (5.51×), Pitbull (rapper) (10.96×), and Seth Green (10.09×) over the country average.

04

Where do Television fans live in United States?

Television fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Television fans also like?

Beyond Television itself, the audience over-indexes on Pitbull (rapper) (10.96×), Seth Green (10.09×), Hinge (7.02×), and Talking Heads (13.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More New wave audiences in United States

See Television audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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