Terex Audience in United States

Terex has an estimated audience of 470,542 people in United States. 34.3% are female, 65.7% are male, average age 47.2. Top regions: Texas, California, New York. Top brand affinities: Capital One, CarGurus, Google Maps, Indeed.com, Dremel.

The average Terex fan in United States is 47.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Capital One, CarGurus, Google Maps, with strongest over-indexing on Capital One (11.62× the country average). Demographically, the Terex audience skews more male with an average age of 47.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Consulting

Demographics of Terex fans

Demographic split for Terex audience in United States
MetricValue
Female34.3%
Male65.7%
Average age47.2
Estimated audience size470,542

Audience persona

The typical Terex fan in United States is more male, around 47.2 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Terex in United States
RegionReachAffinity
Texas30,5070.75×
California24,8540.48×
New York21,9650.84×
Washington20,6372.19×
Florida18,0910.57×
Ohio13,3720.92×
Illinois12,8340.82×
Tennessee11,3061.2×
Michigan11,2900.92×
Georgia10,9010.75×
South Dakota10,5879.73×
North Carolina10,4680.74×
Pennsylvania10,2500.65×
Alabama9,7201.48×
Indiana8,8511.03×
Wisconsin8,3371.18×
Connecticut7,9741.69×
Kentucky7,7941.32×
Virginia7,7430.68×
Massachusetts7,1990.78×
Minnesota7,1421.06×
Missouri6,5780.87×
New Jersey6,2520.52×
Oklahoma5,8781.13×
Iowa5,3041.37×
Colorado5,0870.69×
Oregon5,0520.94×
Arizona5,0300.52×
South Carolina4,8580.69×
Mississippi4,4521.15×
Maryland3,5710.44×
Louisiana3,3040.54×
Arkansas2,8650.74×
Kansas2,7270.74×
Utah2,4990.59×
Nebraska2,1950.93×
Nevada2,0380.45×
New Hampshire1,5740.85×
Idaho1,5230.65×
New Mexico1,2310.52×
Maine1,1280.67×
North Dakota1,1131.15×
West Virginia1,1000.5×
Washington, District of Columbia8640.61×
Montana8310.64×
Alaska6930.69×
Rhode Island6910.46×
Hawaii6640.33×
Wyoming6560.94×
Vermont4760.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Terex audience
BrandAffinityCategory
Capital One11.62×Business & Career
CarGurus15.7×Cars & Mobility
Google Maps8.83×Internet & Social Media
Indeed.com7.65×Business & Career
Dremel48.6×Home & Garden
Diane Keaton9.5×Movies & TV
AccuWeather9.75×Home & Garden
DeviantArt10.59×Internet & Social Media
Circle K10.27×Shopping
Jeff Bezos15.34×Business & Career
Beetlejuice6.38×Movies & TV
Google News7.7×News
Pretzel17.33×Food & Beverages
PSV Eindhoven44.29×Sports
Bruce Willis8.7×Movies & TV
Lawn mower9.07×Home & Garden
Vistaprint15.5×Business & Career
Billy Bob Thornton10.21×Movies & TV
Enterprise Rent-A-Car7.06×Cars & Mobility
OtterBox22.36×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Terex audience
TraitClusterScore
PatriotismCONSERVATISM2.32
Need for SecurityCONSERVATISM2.09
DIY MentalityTHRILL1.79
Risk AppetiteTHRILL1.63
Family OrientationCONSERVATISM1.54
IndulgenceJOY1.51

Worldwide distribution

Worldwide audience distribution share by country for Terex
CountryShare
United States47.5%
United Kingdom5.3%
India4.7%

See Terex audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does Terex have in United States?

Terex has an estimated audience of 470,542 people in United States, concentrated in Texas and California.

What is the gender split and age of Terex fans?

34.3% of Terex fans are female, 65.7% are male, with an average age of 47.2 years.

Which brands do Terex fans like most?

Terex fans show strongest brand affinity for Capital One (11.62×), CarGurus (15.7×), and Google Maps (8.83×) over the country average.

Where do Terex fans live in United States?

Terex fans in United States are most concentrated in Texas (reach 30,507), California (reach 24,854), and New York (reach 21,965). These three regions account for the largest share of the active audience.

What other brands do Terex fans also like?

Beyond Terex itself, the audience over-indexes on CarGurus (15.7×), Google Maps (8.83×), Indeed.com (7.65×), and Dremel (48.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Terex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.