Terex Audience in United States
Terex has an estimated audience of 470,542 people in United States. 34.3% are female, 65.7% are male, average age 47.2. Top regions: Texas, California, New York. Top brand affinities: Laneige, La Opinión, Governor of Michigan, Tech News, Cherish (group).
The average Terex fan in United States is 47.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Laneige, La Opinión, Governor of Michigan, with strongest over-indexing on Laneige (20× the country average). Demographically, the Terex audience skews more male with an average age of 47.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Consulting
Demographics of Terex fans
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 47.2 |
| Estimated audience size | 470,542 |
Audience persona
The typical Terex fan in United States is more male, around 47.2 years old, with strong Patriotism tendencies and a notable affinity for Laneige.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 30,507 | 0.75× |
| California | 24,854 | 0.48× |
| New York | 21,965 | 0.84× |
| Washington | 20,637 | 2.19× |
| Florida | 18,091 | 0.57× |
| Ohio | 13,372 | 0.92× |
| Illinois | 12,834 | 0.82× |
| Tennessee | 11,306 | 1.2× |
| Michigan | 11,290 | 0.92× |
| Georgia | 10,901 | 0.75× |
| South Dakota | 10,587 | 9.73× |
| North Carolina | 10,468 | 0.74× |
| Pennsylvania | 10,250 | 0.65× |
| Alabama | 9,720 | 1.48× |
| Indiana | 8,851 | 1.03× |
| Wisconsin | 8,337 | 1.18× |
| Connecticut | 7,974 | 1.69× |
| Kentucky | 7,794 | 1.32× |
| Virginia | 7,743 | 0.68× |
| Massachusetts | 7,199 | 0.78× |
| Minnesota | 7,142 | 1.06× |
| Missouri | 6,578 | 0.87× |
| New Jersey | 6,252 | 0.52× |
| Oklahoma | 5,878 | 1.13× |
| Iowa | 5,304 | 1.37× |
| Colorado | 5,087 | 0.69× |
| Oregon | 5,052 | 0.94× |
| Arizona | 5,030 | 0.52× |
| South Carolina | 4,858 | 0.69× |
| Mississippi | 4,452 | 1.15× |
| Maryland | 3,571 | 0.44× |
| Louisiana | 3,304 | 0.54× |
| Arkansas | 2,865 | 0.74× |
| Kansas | 2,727 | 0.74× |
| Utah | 2,499 | 0.59× |
| Nebraska | 2,195 | 0.93× |
| Nevada | 2,038 | 0.45× |
| New Hampshire | 1,574 | 0.85× |
| Idaho | 1,523 | 0.65× |
| New Mexico | 1,231 | 0.52× |
| Maine | 1,128 | 0.67× |
| North Dakota | 1,113 | 1.15× |
| West Virginia | 1,100 | 0.5× |
| Washington, District of Columbia | 864 | 0.61× |
| Montana | 831 | 0.64× |
| Alaska | 693 | 0.69× |
| Rhode Island | 691 | 0.46× |
| Hawaii | 664 | 0.33× |
| Wyoming | 656 | 0.94× |
| Vermont | 476 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Laneige | 20× | Beauty & Wellness |
| La Opinión | 20× | News |
| Governor of Michigan | 15.5× | Politics & Society |
| Tech News | 15.83× | Technology & Electronics |
| Cherish (group) | 14.79× | Music & Radio |
| Vocal harmony | 5.44× | Music & Radio |
| UK garage | 6.36× | Music & Radio |
| Goop | 6.15× | Internet & Social Media |
| headspace | 10.51× | Health |
| Minnesota | 1.93× | Travel & Leisure |
| Wok | 6.94× | Food & Beverages |
| Google Home | 6.33× | Technology & Electronics |
| Stamp collecting | 4.55× | Home & Garden |
| Grinch | 3.68× | Movies & TV |
| El Paso County, Colorado | 11.51× | Travel & Leisure |
| Hibachi | 6.84× | Food & Beverages |
| Elsword | 14.15× | Games |
| Fairy godmother | 6.42× | Literature |
| Grace Slick | 7.22× | Music & Radio |
| Hipster | 7.83× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.32 |
| Need for Security | CONSERVATISM | 2.09 |
| DIY Mentality | THRILL | 1.79 |
| Risk Appetite | THRILL | 1.63 |
| Family Orientation | CONSERVATISM | 1.54 |
| Indulgence | JOY | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.5% |
| United Kingdom | 5.3% |
| India | 4.7% |
See Terex audiences in other countries
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Frequently asked questions
How many fans does Terex have in United States?
Terex has an estimated audience of 470,542 people in United States, concentrated in Texas and California.
What is the gender split and age of Terex fans?
34.3% of Terex fans are female, 65.7% are male, with an average age of 47.2 years.
Which brands do Terex fans like most?
Terex fans show strongest brand affinity for Laneige (20×), La Opinión (20×), and Governor of Michigan (15.5×) over the country average.
Where do Terex fans live in United States?
Terex fans in United States are most concentrated in Texas (reach 30,507), California (reach 24,854), and New York (reach 21,965). These three regions account for the largest share of the active audience.
What other brands do Terex fans also like?
Beyond Terex itself, the audience over-indexes on La Opinión (20×), Governor of Michigan (15.5×), Tech News (15.83×), and Cherish (group) (14.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Terex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.