Rascasse Audience Intelligence

Terex Target Market in United States

A data profile of the people who buy, follow and care about Terex in United States — modelled from more than twelve digital signal sources. Terex has an estimated audience of 472,729 people in United States.

#29among Consulting in United States#3887among Brand in United States#2344in Business & Career

The average Terex fan in United States is 47.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Lawn mower, Solar energy, Renewable energy, with strongest over-indexing on Lawn mower (11.97× the country average).

Demographically, the Terex audience skews more male with an average age of 47.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Terex fan in United States is more male, around 47.2 years old, with strong Patriotism tendencies and a notable affinity for Lawn mower.

Category: Business & Career · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Terex profile in United States.

Audience size
473K
in United States
Gender
34.3%♀
65.7% male
Age
47.2
average years
Country rank
#37870
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Terex

34.3% are female, 65.7% are male, average age 47.2.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for Terex audience in United States
MetricValue
Female34.3%
Male65.7%
Average age47.2
Estimated audience size472,729
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Terex audience in United States
Age bracketShare%
16-195%
20-2912%
30-3918%
40-4923%
50+41%
Fig. 04

Worldwide distribution

47.4%

of the worldwide Terex audience comes from United States.

Worldwide audience distribution share by country for Terex
CountryShare
United States47.4%
United Kingdom5.3%
India4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Terex audience in United States is strongest.

Fig. 05

Top regions by affinity

Terex customers by region in United States
#RegionReachAffinity×
01South Dakota~10K9.96×
02Washington~20K1.94×
03Connecticut~7K1.53×
04Alabama~10K1.50×
05Kentucky~9K1.49×
06Wisconsin~10K1.47×
07Mississippi~5K1.33×
08Iowa~5K1.20×
09Tennessee~10K1.19×
10North Dakota~1K1.17×
11Indiana~9K1.05×
12Oklahoma~5K1.03×
13Nebraska~2K0.99×
14Minnesota~7K0.97×
15New Hampshire~2K0.94×
16Michigan~10K0.89×
17Alaska<1K0.89×
18Oregon~5K0.88×
19Vermont<1K0.87×
20Montana~1K0.86×
21Ohio~10K0.85×
22Missouri~6K0.81×
23Arkansas~3K0.81×
24Maine~1K0.81×
25Idaho~2K0.80×
26Delaware~1K0.80×
27Kansas~3K0.79×
28Rhode Island~1K0.79×
29West Virginia~2K0.78×
30Illinois~10K0.77×
31Washington, District of Columbia~1K0.77×
32Hawaii~2K0.76×
33New Mexico~2K0.74×
34North Carolina~10K0.73×
35Massachusetts~7K0.73×
36South Carolina~5K0.73×
37New York~20K0.72×
38Texas~30K0.71×
39Georgia~10K0.71×
40Colorado~5K0.71×
41Louisiana~4K0.71×
42Utah~3K0.70×
43Virginia~8K0.66×
44Pennsylvania~10K0.65×
45Nevada~3K0.62×
46Arizona~6K0.60×
47Florida~20K0.56×
48Maryland~4K0.55×
49New Jersey~6K0.54×
50California~20K0.45×
Fig. 06

Affinity by region

Affinity by region — Terex, United States
0.45×1.00×9.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Terex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Terex audience
#·InterestCategoryAffinity×
01W9 (TV channel)Movies & TV41.34×
02FestoolHome & Garden38.15×
03Villeroy & BochHome & Garden33.28×
04Paul StanleyMusic & Radio23.56×
05StihlHome & Garden22.01×
06WD-40Home & Garden19.68×
07Goodyear Tire and Rubber CompanyCars & Mobility15.53×
08MakitaHome & Garden12.63×
09Lawn mowerHome & Garden11.97×
10BuickCars & Mobility10.69×
11Renewable energyBusiness & Career8.06×
12MotorboatCars & Mobility7.95×
13Sustainable energyHome & Garden7.58×
14Solar energyHome & Garden7.32×
15Weather forecastingHome & Garden5.67×
16FedExBusiness & Career5.51×
17Discount TireShopping5.31×
18Hardware storeHome & Garden4.38×
19Vehicle insuranceCars & Mobility4.33×
20Mortgage loansBusiness & Career4.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Terex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Terex audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.76×
Convenience OrientationPREMIUM2.55×
Need for SecurityCONSERVATISM2.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Terex audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
Healthy LifestyleBALANCE0.62×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Terex's target market in United States?

Terex's target market in United States covers an estimated 472,729 people, concentrated in Texas and California.

02

What is the gender split and age of Terex customers?

34.3% of the Terex audience are female, 65.7% are male, with an average age of 47.2 years.

03

Which brands do Terex fans like most?

Terex fans show strongest brand affinity for Lawn mower (11.97×), Solar energy (7.32×), and Renewable energy (8.06×) over the country average.

04

Where do Terex fans live in United States?

Terex fans in United States are most concentrated in Texas (reach ~30K), California (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Terex fans also like?

Beyond Terex itself, the audience over-indexes on Solar energy (7.32×), Renewable energy (8.06×), Stihl (22.01×), and Festool (38.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Consulting audiences in United States

See Terex audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Terex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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