Texas Tech University Audience in United States

Texas Tech University logo

Texas Tech University has an estimated audience of 1,906,126 people in United States. 53.9% are female, 46.1% are male, average age 36.7. Top regions: Texas, California, Florida. Top brand affinities: Nebraska, Governor of Michigan, Goop, Elina Svitolina, Google Home.

The average Texas Tech University fan in United States is 36.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nebraska, Governor of Michigan, Goop, with strongest over-indexing on Nebraska (4.86× the country average). Demographically, the Texas Tech University audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Texas Tech University fans

Demographic split for Texas Tech University audience in United States
MetricValue
Female53.9%
Male46.1%
Average age36.7
Estimated audience size1,906,126

Audience persona

The typical Texas Tech University fan in United States is balanced, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Texas Tech University in United States
RegionReachAffinity
Texas1,406,4448.58×
California154,6670.74×
Florida87,1010.67×
New York62,8030.59×
Illinois51,5620.81×
Tennessee51,1281.34×
Georgia45,0700.77×
North Carolina42,9630.75×
Pennsylvania39,2360.61×
Virginia38,7590.83×
Ohio38,2680.65×
Arizona38,1020.98×
Colorado36,2381.21×
Oklahoma32,2971.53×
New Jersey31,3220.65×
Missouri30,8021×
New Mexico30,8003.22×
Washington30,7970.81×
Michigan30,5490.61×
Louisiana29,4881.2×
Massachusetts26,0700.69×
Maryland25,6400.78×
Alabama22,6870.85×
Indiana22,6340.65×
Kansas20,8031.38×
South Carolina19,9400.7×
Arkansas19,0681.21×
Minnesota18,8260.69×
Wisconsin16,9110.59×
Kentucky16,7490.7×
Mississippi16,2271.03×
Oregon15,1750.69×
Iowa15,0700.96×
Utah13,9530.82×
Nevada13,8340.75×
Connecticut12,4260.65×
Nebraska10,0771.05×
Idaho7,6890.8×
Hawaii6,0740.74×
Washington, District of Columbia5,2990.92×
West Virginia5,0700.57×
New Hampshire3,7380.5×
South Dakota3,5750.81×
Montana3,4360.65×
Rhode Island3,3120.55×
North Dakota3,3020.84×
Maine3,2250.47×
Delaware2,9660.56×
Wyoming2,3750.84×
Alaska2,2370.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Texas Tech University audience
BrandAffinityCategory
Nebraska4.86×Travel & Leisure
Governor of Michigan10.43×Politics & Society
Goop7.4×Internet & Social Media
Elina Svitolina11.15×Sports
Google Home7.42×Technology & Electronics
headspace9.88×Health
Alaska1.77×Travel & Leisure
Hibachi7.86×Food & Beverages
Wok6.35×Food & Beverages
Cherish (group)9.65×Music & Radio
Fairy godmother6.45×Literature
Jesse Plemons2.85×Movies & TV
Grinch3.28×Movies & TV
Grace Slick6.91×Music & Radio
Nebraska Cornhuskers football2.59×Sports
Vocal harmony3.16×Music & Radio
TV Fanatic7.24×Movies & TV
Hipster5.87×Politics & Society
Guitarist (magazine)6.96×Music & Radio
Urban horticulture2.1×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Texas Tech University audience
TraitClusterScore
PatriotismCONSERVATISM1.16
Community OrientationOPEN1.15
TraditionCONSERVATISM1.13
Social Media UsageJOY1.12
Family OrientationCONSERVATISM1.1
Convenience OrientationPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Texas Tech University
CountryShare
United States80.9%
Japan3.3%
Brazil2.9%

See Texas Tech University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Texas Tech University have in United States?

Texas Tech University has an estimated audience of 1,906,126 people in United States, concentrated in Texas and California.

What is the gender split and age of Texas Tech University fans?

53.9% of Texas Tech University fans are female, 46.1% are male, with an average age of 36.7 years.

Which brands do Texas Tech University fans like most?

Texas Tech University fans show strongest brand affinity for Nebraska (4.86×), Governor of Michigan (10.43×), and Goop (7.4×) over the country average.

Where do Texas Tech University fans live in United States?

Texas Tech University fans in United States are most concentrated in Texas (reach 1,406,444), California (reach 154,667), and Florida (reach 87,101). These three regions account for the largest share of the active audience.

What other brands do Texas Tech University fans also like?

Beyond Texas Tech University itself, the audience over-indexes on Governor of Michigan (10.43×), Goop (7.4×), Elina Svitolina (11.15×), and Google Home (7.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas Tech University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.