Rascasse Audience Intelligence

Texas Tech University Audience in United States

A data profile of the people who buy, follow and care about Texas Tech University in United States — modelled from more than twelve digital signal sources. Texas Tech University has an estimated audience of 1,906,126 people in United States.

#70among University in United States#1173among POI in United States#1106in Business & Career

The average Texas Tech University fan in United States is 36.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Colgate University, James Hetfield, Whataburger, with strongest over-indexing on Colgate University (21.53× the country average).

Demographically, the Texas Tech University audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Texas Tech University fan in United States is balanced, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Colgate University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Texas Tech University profile in United States.

Audience size
1.9M
in United States
Gender
53.9%♀
46.1% male
Age
36.7
average years
Country rank
#14781
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Texas Tech University fans

53.9% are female, 46.1% are male, average age 36.7.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Texas Tech University audience in United States
MetricValue
Female53.9%
Male46.1%
Average age36.7
Estimated audience size1,906,126
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Texas Tech University audience in United States
Age bracketShare%
16-1931%
20-2916%
30-3915%
40-4919%
50+18%
Fig. 04

Worldwide distribution

80.8%

of the worldwide Texas Tech University audience comes from United States.

Worldwide audience distribution share by country for Texas Tech University
CountryShare
United States80.8%
Japan3.3%
Brazil2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Texas Tech University audience in United States is strongest.

Fig. 05

Top regions by affinity

Texas Tech University fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M9.19×
02New Mexico~30K3.16×
03Oklahoma~30K1.42×
04Kansas~20K1.28×
05Arkansas~20K1.24×
06Tennessee~50K1.21×
07Louisiana~30K1.21×
08Colorado~30K1.13×
09Nebraska~10K1.07×
10Mississippi~20K1.03×
11Missouri~30K0.97×
12Wyoming~3K0.97×
13Utah~20K0.96×
14Washington, District of Columbia~5K0.96×
15Arizona~40K0.95×
16Iowa~10K0.93×
17North Dakota~4K0.90×
18Alabama~20K0.89×
19South Dakota~4K0.89×
20Idaho~8K0.86×
21Hawaii~7K0.82×
22Alaska~3K0.81×
23Georgia~50K0.80×
24Montana~4K0.80×
25Virginia~40K0.79×
26Illinois~50K0.78×
27Washington~30K0.78×
28Maryland~30K0.78×
29Oregon~20K0.78×
30Nevada~10K0.75×
31Kentucky~20K0.73×
32Delaware~4K0.73×
33West Virginia~6K0.72×
34South Carolina~20K0.71×
35Rhode Island~4K0.71×
36North Carolina~40K0.70×
37California~100K0.69×
38Indiana~20K0.69×
39Minnesota~20K0.69×
40New Hampshire~5K0.69×
41Connecticut~10K0.68×
42Maine~5K0.68×
43Massachusetts~30K0.67×
44Florida~80K0.65×
45Ohio~40K0.64×
46New Jersey~30K0.63×
47Wisconsin~20K0.63×
48Pennsylvania~40K0.60×
49Michigan~30K0.60×
50New York~60K0.55×
Fig. 06

Affinity by region

Affinity by region — Texas Tech University, United States
0.55×1.00×9.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Texas Tech University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Texas Tech University audience
#·InterestCategoryAffinity×
01Colgate UniversityBusiness & Career21.53×
02James HetfieldMusic & Radio14.01×
03University of Texas at AustinBusiness & Career6.26×
04Texas LonghornsSports6.09×
05Texas Longhorns footballSports6.04×
06Texas A&M UniversityBusiness & Career5.89×
07Dallas StarsSports5.69×
08University of Notre DameBusiness & Career4.98×
09Las Vegas RaidersSports4.90×
10WhataburgerFood & Beverages3.73×
11Matthew McConaugheyMovies & TV3.48×
12Diaper bagKids & Family2.54×
13Online newspaperNews2.36×
14Golf ChannelSports2.10×
15Planet FitnessSports2.05×
16United AirlinesTravel & Leisure1.99×
17Super BowlSports1.87×
18UniversityBusiness & Career1.65×
19Pizza HutFood & Beverages1.58×
20Chick-fil-AFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Texas Tech University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Texas Tech University audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.03×
Convenience OrientationPREMIUM1.35×
Community OrientationOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Texas Tech University audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Pet OwnershipJOY0.87×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Texas Tech University have in United States?

Texas Tech University has an estimated audience of 1,906,126 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Texas Tech University fans?

53.9% of Texas Tech University fans are female, 46.1% are male, with an average age of 36.7 years.

03

Which brands do Texas Tech University fans like most?

Texas Tech University fans show strongest brand affinity for Colgate University (21.53×), James Hetfield (14.01×), and Whataburger (3.73×) over the country average.

04

Where do Texas Tech University fans live in United States?

Texas Tech University fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Texas Tech University fans also like?

Beyond Texas Tech University itself, the audience over-indexes on James Hetfield (14.01×), Whataburger (3.73×), University of Texas at Austin (6.26×), and Las Vegas Raiders (4.9×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Texas Tech University audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas Tech University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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