A data profile of the people who buy, follow and care about The Artist (magazine) in United States — modelled from more than twelve digital signal sources. The Artist (magazine) has an estimated audience of 163,154 people in United States.
The average The Artist (magazine) fan in United States is 39.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Wallace and Gromit, West Side Story, Art Collecting, with strongest over-indexing on Wallace and Gromit (100.79× the country average).
Demographically, the The Artist (magazine) audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Career Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The Artist (magazine) fan in United States is more female, around 39.0 years old, with strong Career Orientation tendencies and a notable affinity for Wallace and Gromit.
The key figures that characterise the The Artist (magazine) profile in United States.
70.5% are female, 29.5% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 39.0 |
| Estimated audience size | 163,154 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 13% | |
| 30-39 | 11% | |
| 40-49 | 15% | |
| 50+ | 30% |
Where the The Artist (magazine) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~2K | 2.66× | |
| 02 | California | ~30K | 1.58× | |
| 03 | Indiana | ~4K | 1.49× | |
| 04 | Wisconsin | ~3K | 1.39× | |
| 05 | Ohio | ~7K | 1.33× | |
| 06 | Connecticut | ~2K | 1.28× | |
| 07 | Idaho | ~1K | 1.28× | |
| 08 | Washington | ~4K | 1.19× | |
| 09 | Mississippi | ~2K | 1.18× | |
| 10 | Oregon | ~2K | 1.16× | |
| 11 | Washington, District of Columbia | <1K | 1.16× | |
| 12 | Montana | <1K | 1.16× | |
| 13 | New York | ~10K | 1.15× | |
| 14 | Utah | ~2K | 1.14× | |
| 15 | Kentucky | ~2K | 1.10× | |
| 16 | Illinois | ~6K | 1.09× | |
| 17 | Missouri | ~3K | 1.09× | |
| 18 | Arizona | ~4K | 1.07× | |
| 19 | Minnesota | ~2K | 1.07× | |
| 20 | Alaska | <1K | 1.03× | |
| 21 | Vermont | <1K | 1.03× | |
| 22 | Oklahoma | ~2K | 1.02× | |
| 23 | Massachusetts | ~3K | 0.99× | |
| 24 | Virginia | ~4K | 0.98× | |
| 25 | Arkansas | ~1K | 0.95× | |
| 26 | New Hampshire | <1K | 0.94× | |
| 27 | New Jersey | ~4K | 0.93× | |
| 28 | Colorado | ~2K | 0.93× | |
| 29 | Rhode Island | <1K | 0.92× | |
| 30 | Maine | <1K | 0.90× | |
| 31 | Maryland | ~2K | 0.88× | |
| 32 | Pennsylvania | ~5K | 0.87× | |
| 33 | Michigan | ~4K | 0.87× | |
| 34 | New Mexico | <1K | 0.87× | |
| 35 | Florida | ~9K | 0.84× | |
| 36 | Nevada | ~1K | 0.84× | |
| 37 | Tennessee | ~3K | 0.83× | |
| 38 | Kansas | ~1K | 0.83× | |
| 39 | Delaware | <1K | 0.83× | |
| 40 | South Dakota | <1K | 0.83× | |
| 41 | Georgia | ~4K | 0.81× | |
| 42 | North Dakota | <1K | 0.81× | |
| 43 | South Carolina | ~2K | 0.80× | |
| 44 | Iowa | ~1K | 0.80× | |
| 45 | Nebraska | <1K | 0.79× | |
| 46 | North Carolina | ~4K | 0.77× | |
| 47 | Texas | ~10K | 0.76× | |
| 48 | Alabama | ~2K | 0.74× | |
| 49 | Louisiana | ~2K | 0.74× | |
| 50 | West Virginia | <1K | 0.74× |
The strongest cross-interests of the The Artist (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wallace and Gromit | Movies & TV | 100.79× | ||
| 02 | West Side Story | Music & Radio | 88.27× | ||
| 03 | Rembrandt | Arts & Culture | 30.39× | ||
| 04 | Art dealer | Arts & Culture | 25.93× | ||
| 05 | Art Collecting | Arts & Culture | 25.42× | ||
| 06 | M.I.A. (rapper) | Music & Radio | 20.84× | ||
| 07 | Marina Abramović | Arts & Culture | 20.00× | ||
| 08 | Diego Rivera | Arts & Culture | 20.00× | ||
| 09 | Debbie Harry | Music & Radio | 18.53× | ||
| 10 | Roche Bobois | Home & Garden | 18.13× | ||
| 11 | Art Basel | Arts & Culture | 16.99× | ||
| 12 | Giant Food | Food & Beverages | 16.68× | ||
| 13 | Claude Monet | Arts & Culture | 16.39× | ||
| 14 | Exhibition | Arts & Culture | 10.57× | ||
| 15 | Art auction | Arts & Culture | 10.43× | ||
| 16 | Revenge (TV series) | Movies & TV | 10.37× | ||
| 17 | Cracker Barrel Old Country Store | Food & Beverages | 9.01× | ||
| 18 | Plastic arts | Arts & Culture | 5.10× | ||
| 19 | Digital art | Arts & Culture | 4.83× | ||
| 20 | Sustainable energy | Home & Garden | 4.39× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.95× | |
| Sustainability | BALANCE | 1.84× | |
| Urban Lifestyle | OPEN | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.91× | |
| Extroversion | THRILL | 0.91× |
The Artist (magazine) has an estimated audience of 163,154 people in United States, concentrated in California and Texas.
70.5% of The Artist (magazine) fans are female, 29.5% are male, with an average age of 39.0 years.
The Artist (magazine) fans show strongest brand affinity for Wallace and Gromit (100.79×), West Side Story (88.27×), and Art Collecting (25.42×) over the country average.
The Artist (magazine) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~10K), and New York (reach ~10K). These three regions account for the largest share of the active audience.
Beyond The Artist (magazine) itself, the audience over-indexes on West Side Story (88.27×), Art Collecting (25.42×), Art dealer (25.93×), and Giant Food (16.68×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Artist (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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