Rascasse Audience Intelligence

The Awakening Audience in United States

A data profile of the people who buy, follow and care about The Awakening in United States — modelled from more than twelve digital signal sources. The Awakening has an estimated audience of 293,048 people in United States.

#72among Horror in United States#4401among Movie / TV Show / Series in United States#8837in Movies & TV

The average The Awakening fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Extrasensory perception, The Matrix (franchise), Tom Hardy, with strongest over-indexing on Extrasensory perception (23.16× the country average).

Demographically, the The Awakening audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Awakening fan in United States is more female, around 37.3 years old, with strong Spirituality tendencies and a notable affinity for Extrasensory perception.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Awakening profile in United States.

Audience size
293K
in United States
Gender
65.6%♀
34.4% male
Age
37.3
average years
Country rank
#48945
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Awakening viewers

65.6% are female, 34.4% are male, average age 37.3.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for The Awakening audience in United States
MetricValue
Female65.6%
Male34.4%
Average age37.3
Estimated audience size293,048
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the The Awakening audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3921%
40-4919%
50+15%
Fig. 04

Worldwide distribution

48.5%

of the worldwide The Awakening audience comes from United States.

Worldwide audience distribution share by country for The Awakening
CountryShare
United States48.5%
India5.6%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Awakening audience in United States is strongest.

Fig. 05

Top regions by affinity

The Awakening fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K4.57×
02Washington, District of Columbia~2K2.60×
03Maryland~10K2.15×
04Missouri~6K1.46×
05Virginia~9K1.39×
06Nevada~4K1.34×
07Louisiana~4K1.04×
08Vermont<1K1.00×
09Massachusetts~5K0.97×
10California~30K0.94×
11New Hampshire<1K0.94×
12Oklahoma~3K0.93×
13Maine<1K0.93×
14Pennsylvania~8K0.92×
15Rhode Island<1K0.92×
16Illinois~8K0.90×
17Indiana~4K0.90×
18Mississippi~2K0.90×
19Tennessee~5K0.89×
20Kentucky~3K0.89×
21Arkansas~2K0.89×
22Montana<1K0.89×
23North Carolina~7K0.88×
24Alabama~3K0.88×
25Minnesota~3K0.87×
26Oregon~3K0.87×
27Nebraska~1K0.87×
28West Virginia~1K0.87×
29Delaware<1K0.87×
30South Dakota<1K0.87×
31New Jersey~6K0.86×
32North Dakota<1K0.86×
33Texas~20K0.85×
34Iowa~2K0.85×
35Kansas~2K0.84×
36Washington~4K0.83×
37Connecticut~2K0.83×
38Michigan~6K0.82×
39Colorado~3K0.82×
40Utah~2K0.82×
41Idaho~1K0.82×
42Wisconsin~3K0.81×
43Hawaii<1K0.81×
44Ohio~7K0.79×
45Georgia~7K0.79×
46New Mexico~1K0.79×
47South Carolina~3K0.78×
48New York~10K0.76×
49Arizona~4K0.76×
50Florida~10K0.66×
Fig. 06

Affinity by region

Affinity by region — The Awakening, United States
0.66×1.00×4.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Awakening audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Awakening audience
#·InterestCategoryAffinity×
01Search for extraterrestrial intelligencePolitics & Society27.38×
02Extrasensory perceptionHealth23.16×
03The Matrix (franchise)Movies & TV15.41×
04Tom HardyMovies & TV10.22×
05Non-alcoholic beverageFood & Beverages4.68×
06Britney SpearsMusic & Radio4.15×
07Motivational speakingBusiness & Career3.90×
08Self-awarenessHealth3.86×
09TraditionPolitics & Society2.98×
10Nonprofit organizationPolitics & Society2.46×
11ReligionBusiness & Career2.29×
12CNNMovies & TV2.04×
13Donald TrumpPolitics & Society1.98×
14Health careBusiness & Career1.93×
15PinterestInternet & Social Media1.92×
16XInternet & Social Media1.88×
17MedicineBusiness & Career1.85×
18RecipesFood & Beverages1.75×
19CookingFood & Beverages1.67×
20Alcoholic beveragesFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Awakening audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Awakening audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.74×
TraditionCONSERVATISM2.49×
MindfulnessBALANCE2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Awakening audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.40×
Design AffinityPREMIUM0.60×
Quality AwarenessPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Awakening have in United States?

The Awakening has an estimated audience of 293,048 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Awakening viewers?

65.6% of The Awakening fans are female, 34.4% are male, with an average age of 37.3 years.

03

Which brands do The Awakening fans like most?

The Awakening fans show strongest brand affinity for Extrasensory perception (23.16×), The Matrix (franchise) (15.41×), and Tom Hardy (10.22×) over the country average.

04

Where do The Awakening fans live in United States?

The Awakening fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do The Awakening fans also like?

Beyond The Awakening itself, the audience over-indexes on The Matrix (franchise) (15.41×), Tom Hardy (10.22×), Britney Spears (4.15×), and Donald Trump (1.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Horror audiences in United States

See The Awakening audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Awakening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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