The Awakening Audience in United States

The Awakening has an estimated audience of 269,299 people in United States. 65.6% are female, 34.4% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Self-awareness, Extrasensory perception, Hair Extensions, Motivational speaking, Fox News Channel.

The average The Awakening fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Self-awareness, Extrasensory perception, Hair Extensions, with strongest over-indexing on Self-awareness (4.97× the country average). Demographically, the The Awakening audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of The Awakening fans

Demographic split for The Awakening audience in United States
MetricValue
Female65.6%
Male34.4%
Average age37.3
Estimated audience size269,299

Audience persona

The typical The Awakening fan in United States is more female, around 37.3 years old, with strong Mindfulness tendencies and a notable affinity for Self-awareness.

Top regions in United States

Top regions ranked by reach for The Awakening in United States
RegionReachAffinity
California30,2101.02×
Texas20,4570.88×
Florida14,5870.8×
New York12,9940.86×
Illinois8,8540.99×
Pennsylvania8,7090.96×
Virginia8,2691.26×
Maryland8,1741.77×
North Carolina8,0370.99×
Georgia7,7070.93×
Ohio7,1980.87×
New Jersey6,2460.91×
Michigan6,0170.85×
Missouri5,8881.36×
Massachusetts5,6751.07×
Tennessee5,2030.96×
Washington5,0340.93×
Indiana4,6570.95×
Nevada4,4411.71×
Arizona4,1760.76×
Louisiana4,1071.18×
Colorado3,9850.94×
Minnesota3,6590.95×
Alabama3,6410.97×
Wisconsin3,5750.88×
South Carolina3,4680.86×
Kentucky3,2420.96×
Oklahoma2,7660.93×
Oregon2,7520.89×
Connecticut2,7171.01×
Utah2,0300.84×
Mississippi2,0110.91×
Arkansas1,9910.9×
Iowa1,9180.86×
Washington, District of Columbia1,7842.2×
Kansas1,7810.84×
Alaska1,5622.71×
Nebraska1,1090.82×
Idaho1,0860.8×
Rhode Island1,0041.17×
Maine9901.03×
West Virginia9860.79×
New Mexico9510.7×
New Hampshire9400.89×
Hawaii8160.71×
Montana5570.75×
Vermont5411.14×
Delaware5240.7×
South Dakota3930.63×
North Dakota3250.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Awakening audience
BrandAffinityCategory
Self-awareness4.97×Health
Extrasensory perception18.36×Health
Hair Extensions3.9×Beauty & Wellness
Motivational speaking4.01×Business & Career
Fox News Channel1.77×Movies & TV
The Matrix (franchise)10.84×Movies & TV
Self-healing6.72×Health
Non-fiction books4.09×Literature
Self-love2.79×Health
Curling10.73×Sports
Real property2.72×Home & Garden
Goyard10.3×Fashion & Accessoires
Simple living4.06×Politics & Society
Recovery approach5.28×Health
Belvedere (vodka)10.93×Food & Beverages
Musical theatre2.07×Movies & TV
Alternative medicine2.28×Business & Career
BBC iPlayer9.25×Movies & TV
Hormone3.12×Health
Social change2.99×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Awakening audience
TraitClusterScore
MindfulnessBALANCE2.29
SpiritualityBALANCE2.08
TraditionCONSERVATISM1.77
Community OrientationOPEN1.53
IndividualismJOY1.53
Risk AppetiteTHRILL1.47

Worldwide distribution

Worldwide audience distribution share by country for The Awakening
CountryShare
United States48.0%
United Kingdom6.1%
India5.9%

See The Awakening audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does The Awakening have in United States?

The Awakening has an estimated audience of 269,299 people in United States, concentrated in California and Texas.

What is the gender split and age of The Awakening fans?

65.6% of The Awakening fans are female, 34.4% are male, with an average age of 37.3 years.

Which brands do The Awakening fans like most?

The Awakening fans show strongest brand affinity for Self-awareness (4.97×), Extrasensory perception (18.36×), and Hair Extensions (3.9×) over the country average.

Where do The Awakening fans live in United States?

The Awakening fans in United States are most concentrated in California (reach 30,210), Texas (reach 20,457), and Florida (reach 14,587). These three regions account for the largest share of the active audience.

What other brands do The Awakening fans also like?

Beyond The Awakening itself, the audience over-indexes on Extrasensory perception (18.36×), Hair Extensions (3.9×), Motivational speaking (4.01×), and Fox News Channel (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Awakening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.