THE BOYZ Audience in United States
THE BOYZ has an estimated audience of 210,532 people in United States. 73.3% are female, 26.7% are male, average age 29.6. Top brand affinities: Historic site, UK garage, Natural rubber, Combat sport, Product design.
Top brand affinities include Historic site, UK garage, Natural rubber, with strongest over-indexing on Historic site (9.03× the country average). Demographically, the THE BOYZ audience skews more female with an average age of 29.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Music & Radio · Type: Person · Subtype: K-pop
Demographics of THE BOYZ fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 29.6 |
| Estimated audience size | 210,532 |
Audience persona
The typical THE BOYZ fan in United States is more female, around 29.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 9.03× | Arts & Culture |
| UK garage | 11.27× | Music & Radio |
| Natural rubber | 3.82× | Cars & Mobility |
| Combat sport | 2.64× | Sports |
| Product design | 2.96× | Business & Career |
| Nuts (film) | 8.51× | Movies & TV |
| TeachHUB | 5.82× | Business & Career |
| Home equity | 2.74× | Home & Garden |
| Grinch | 5.3× | Movies & TV |
| Vocal harmony | 5.87× | Music & Radio |
| JDSU | 3.62× | Business & Career |
| La Jolla | 8.27× | Travel & Leisure |
| Isometric exercise | 7.79× | Sports |
| Bank account | 2.12× | Business & Career |
| Edvard Grieg | 20× | Literature |
| Joshua Jackson | 3.51× | Movies & TV |
| Staycation | 2.36× | Home & Garden |
| Stamp collecting | 3.4× | Home & Garden |
| Home staging | 3.59× | Home & Garden |
| Pro-Ject | 2.69× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.1 |
| Sustainability | BALANCE | 1.36 |
| Tradition | CONSERVATISM | 1.29 |
| Luxury Orientation | PREMIUM | 1.21 |
| Early Adopter Mentality | POWER | 1.2 |
| DIY Mentality | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 27.6% |
| United States | 17.9% |
| Indonesia | 8.5% |
See THE BOYZ audiences in other countries
More K-pop audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for THE BOYZ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.