The Expanse (TV series) Audience in United States

The Expanse (TV series) logo

The Expanse (TV series) has an estimated audience of 1,033,227 people in United States. 11.3% are female, 88.7% are male, average age 34.0. Top regions: California, Texas, Florida. Top brand affinities: Atkins diet, Hypertext, Pendleton, Oregon, Fox 13 News, Winemaking.

The average The Expanse (TV series) fan in United States is 34.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Atkins diet, Hypertext, Pendleton, Oregon, with strongest over-indexing on Atkins diet (3.72× the country average). Demographically, the The Expanse (TV series) audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of The Expanse (TV series) fans

Demographic split for The Expanse (TV series) audience in United States
MetricValue
Female11.3%
Male88.7%
Average age34.0
Estimated audience size1,033,227

Audience persona

The typical The Expanse (TV series) fan in United States is more male, around 34.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Atkins diet.

Top regions in United States

Top regions ranked by reach for The Expanse (TV series) in United States
RegionReachAffinity
California122,1001.07×
Texas80,2320.9×
Florida58,5830.84×
New York56,7010.98×
Washington36,0901.74×
Illinois32,9300.96×
Pennsylvania31,8670.92×
Ohio29,2770.92×
North Carolina28,4430.91×
Georgia28,0160.88×
Virginia27,3901.09×
Michigan26,1810.97×
Colorado23,7911.46×
Massachusetts23,5071.15×
Arizona23,1481.1×
Oregon21,2021.79×
New Jersey20,5870.78×
Tennessee17,7430.86×
Maryland17,6410.99×
Minnesota16,8441.14×
Missouri16,6221×
Indiana16,3680.87×
Wisconsin15,2520.98×
Utah11,7281.27×
Alabama11,7090.81×
South Carolina11,3500.73×
Kentucky11,2070.87×
Oklahoma10,6630.93×
Louisiana9,9150.74×
Connecticut9,1660.88×
Nevada8,3690.84×
Kansas7,9610.98×
Arkansas7,7010.9×
Iowa7,4530.88×
Idaho6,0431.17×
New Mexico5,1250.99×
Mississippi5,0150.59×
New Hampshire4,9211.21×
Nebraska4,3090.83×
Maine4,2511.15×
Washington, District of Columbia3,9711.28×
Hawaii3,8750.87×
Alaska3,7241.68×
West Virginia3,5630.74×
Montana3,4461.2×
Rhode Island2,8020.85×
Vermont2,1931.21×
Delaware2,0360.71×
South Dakota1,7830.75×
North Dakota1,6770.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Expanse (TV series) audience
BrandAffinityCategory
Atkins diet3.72×Health
Hypertext4.13×Technology & Electronics
Pendleton, Oregon8.18×Travel & Leisure
Fox 13 News3.14×Movies & TV
Winemaking2×Food & Beverages
IS (Infinite Stratos)1.69×Literature
Enfamil2.65×Kids & Family
Ironmongery4.01×Home & Garden
WESH 2 News1.81×Movies & TV
WESH1.72×Movies & TV
Temple Grandin2.2×Literature
News 133.13×Movies & TV
Italic languages1.62×Politics & Society
Cadillac Ranch2.84×Cars & Mobility
Ayrton Senna2.28×Sports
Information technology consulting1.52×Technology & Electronics
Mike Conley, Jr.1.66×Sports
Nielsen Corporation3.67×Business & Career
Assassin's Creed: Revelations1.79×Games
Prozis2.36×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Expanse (TV series) audience
TraitClusterScore
Early Adopter MentalityPOWER1.95
IndividualismJOY1.71
LGBTQ+ IdentityOPEN1.35
Social Media UsageJOY1.29
SustainabilityBALANCE1.27
TraditionCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for The Expanse (TV series)
CountryShare
United States33.5%
United Kingdom13.3%
Germany10.5%

See The Expanse (TV series) audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does The Expanse (TV series) have in United States?

The Expanse (TV series) has an estimated audience of 1,033,227 people in United States, concentrated in California and Texas.

What is the gender split and age of The Expanse (TV series) fans?

11.3% of The Expanse (TV series) fans are female, 88.7% are male, with an average age of 34.0 years.

Which brands do The Expanse (TV series) fans like most?

The Expanse (TV series) fans show strongest brand affinity for Atkins diet (3.72×), Hypertext (4.13×), and Pendleton, Oregon (8.18×) over the country average.

Where do The Expanse (TV series) fans live in United States?

The Expanse (TV series) fans in United States are most concentrated in California (reach 122,100), Texas (reach 80,232), and Florida (reach 58,583). These three regions account for the largest share of the active audience.

What other brands do The Expanse (TV series) fans also like?

Beyond The Expanse (TV series) itself, the audience over-indexes on Hypertext (4.13×), Pendleton, Oregon (8.18×), Fox 13 News (3.14×), and Winemaking (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Expanse (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.