The Game of Life Audience in United States

The Game of Life logo

The Game of Life has an estimated audience of 355,196 people in United States. 44.0% are female, 56.0% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Manual labour, Keenan Allen, JDSU, Monogram, Christmas Gifts.

The average The Game of Life fan in United States is 36.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Manual labour, Keenan Allen, JDSU, with strongest over-indexing on Manual labour (12.34× the country average). Demographically, the The Game of Life audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Board game

Demographics of The Game of Life fans

Demographic split for The Game of Life audience in United States
MetricValue
Female44.0%
Male56.0%
Average age36.1
Estimated audience size355,196

Audience persona

The typical The Game of Life fan in United States is more male, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for Manual labour.

Top regions in United States

Top regions ranked by reach for The Game of Life in United States
RegionReachAffinity
California42,5211.09×
Texas33,6041.1×
Florida24,1131×
New York20,4731.03×
Pennsylvania12,4771.04×
Illinois12,3471.04×
Georgia11,5901.06×
Ohio11,5041.05×
North Carolina11,2641.05×
Michigan10,3521.11×
New Jersey9,7891.08×
Virginia8,1960.95×
Washington8,1231.14×
Arizona7,7371.07×
Tennessee7,4621.05×
Indiana7,4451.15×
Massachusetts7,2881.04×
Missouri6,4531.13×
Maryland6,1331×
Colorado5,6171×
Minnesota5,3751.06×
Wisconsin5,3751.01×
South Carolina5,0870.95×
Alabama4,5530.92×
Oregon4,3781.08×
Louisiana4,3150.94×
Kentucky4,1960.94×
Oklahoma4,1701.06×
Utah4,1241.3×
Connecticut3,6221.02×
Nevada3,4371×
Kansas2,9811.07×
Iowa2,9471.01×
Arkansas2,8030.96×
Mississippi2,7770.95×
Idaho2,0971.18×
Nebraska1,6700.94×
New Mexico1,6620.93×
West Virginia1,6030.97×
New Hampshire1,3760.98×
Maine1,2210.96×
Hawaii1,1390.75×
Rhode Island1,0450.92×
Washington, District of Columbia8820.83×
Delaware8090.83×
Montana7940.81×
North Dakota7070.97×
South Dakota6690.81×
Alaska6660.88×
Vermont6621.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Game of Life audience
BrandAffinityCategory
Manual labour12.34×Business & Career
Keenan Allen6.6×Sports
JDSU2.95×Business & Career
Monogram3.62×Home & Garden
Christmas Gifts4.84×Kids & Family
Israel1.86×Travel & Leisure
Home equity1.64×Home & Garden
Corona (band)4.33×Music & Radio
Staycation2.27×Home & Garden
Gordita7.5×Food & Beverages
Grinch2.7×Movies & TV
Home staging3.45×Home & Garden
Historic site2.54×Arts & Culture
Hypatia9.42×Politics & Society
Jaipur Rugs9.9×Home & Garden
Kansas1.51×Travel & Leisure
Saving1.65×Business & Career
Janitor3.6×Home & Garden
Zach Ertz4.46×Sports
La Jolla5.03×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Game of Life audience
TraitClusterScore
ExtroversionTHRILL1.57
PatriotismCONSERVATISM1.31
Quality AwarenessPREMIUM1.29
SpiritualityBALANCE1.25
MindfulnessBALANCE1.21
Price SensitivityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for The Game of Life
CountryShare
United States27.5%
France17.1%
India10.4%

See The Game of Life audiences in other countries

More Board game audiences in United States

Frequently asked questions

How many fans does The Game of Life have in United States?

The Game of Life has an estimated audience of 355,196 people in United States, concentrated in California and Texas.

What is the gender split and age of The Game of Life fans?

44.0% of The Game of Life fans are female, 56.0% are male, with an average age of 36.1 years.

Which brands do The Game of Life fans like most?

The Game of Life fans show strongest brand affinity for Manual labour (12.34×), Keenan Allen (6.6×), and JDSU (2.95×) over the country average.

Where do The Game of Life fans live in United States?

The Game of Life fans in United States are most concentrated in California (reach 42,521), Texas (reach 33,604), and Florida (reach 24,113). These three regions account for the largest share of the active audience.

What other brands do The Game of Life fans also like?

Beyond The Game of Life itself, the audience over-indexes on Keenan Allen (6.6×), JDSU (2.95×), Monogram (3.62×), and Christmas Gifts (4.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Game of Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.