Rascasse Audience Intelligence

The Game of Life Audience in United States

A data profile of the people who buy, follow and care about The Game of Life in United States — modelled from more than twelve digital signal sources. The Game of Life has an estimated audience of 355,415 people in United States.

#20among Board game in United States#669among Video / Board Game in United States#1019in Games

The average The Game of Life fan in United States is 36.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include My Little Pony, Giant Food, Scrabble, with strongest over-indexing on My Little Pony (22.98× the country average).

Demographically, the The Game of Life audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Game of Life fan in United States is more male, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for My Little Pony.

Category: Games · Type: Video / Board Game · Subtype: Board game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Game of Life profile in United States.

Audience size
355K
in United States
Gender
44.0%♀
56.0% male
Age
36.1
average years
Country rank
#44262
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Game of Life fans

44.0% are female, 56.0% are male, average age 36.1.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for The Game of Life audience in United States
MetricValue
Female44.0%
Male56.0%
Average age36.1
Estimated audience size355,415
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the The Game of Life audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3918%
40-4919%
50+14%
Fig. 04

Worldwide distribution

27.1%

of the worldwide The Game of Life audience comes from United States.

Worldwide audience distribution share by country for The Game of Life
CountryShare
United States27.1%
France17.0%
India10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Game of Life audience in United States is strongest.

Fig. 05

Top regions by affinity

The Game of Life fans by region: top regions in United States
#RegionReachAffinity×
01Utah~4K1.25×
02Rhode Island~1K1.23×
03Idaho~2K1.12×
04Missouri~6K1.10×
05Texas~30K1.07×
06Oklahoma~4K1.07×
07Washington~8K1.06×
08Indiana~7K1.06×
09Michigan~10K1.05×
10Kansas~3K1.05×
11Nebraska~2K1.05×
12New Jersey~9K1.04×
13Iowa~3K1.04×
14Kentucky~5K1.03×
15Oregon~4K1.03×
16North Dakota<1K1.03×
17Pennsylvania~10K1.02×
18Ohio~10K1.02×
19Georgia~10K1.02×
20North Carolina~10K1.02×
21Arkansas~3K1.02×
22California~40K1.01×
23Tennessee~7K1.01×
24Connecticut~4K1.01×
25Vermont<1K1.01×
26Massachusetts~7K1.00×
27Wisconsin~5K1.00×
28West Virginia~2K1.00×
29New Hampshire~1K1.00×
30Illinois~10K0.99×
31Arizona~7K0.99×
32Minnesota~5K0.99×
33Louisiana~5K0.99×
34Maine~1K0.99×
35New Mexico~2K0.98×
36Maryland~6K0.97×
37Alabama~5K0.97×
38Mississippi~3K0.97×
39South Dakota<1K0.97×
40Alaska<1K0.97×
41Nevada~3K0.96×
42New York~20K0.94×
43Virginia~8K0.94×
44South Carolina~5K0.94×
45Montana<1K0.93×
46Colorado~5K0.92×
47Delaware<1K0.92×
48Hawaii~1K0.90×
49Florida~20K0.89×
50Washington, District of Columbia<1K0.88×
Fig. 06

Affinity by region

Affinity by region — The Game of Life, United States
0.88×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Game of Life audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Game of Life audience
#·InterestCategoryAffinity×
01E.T. the Extra-TerrestrialMovies & TV41.53×
02RuffleButtsKids & Family35.81×
03My Little PonyKids & Family22.98×
04Soft SurroundingsShopping20.34×
05WaterworldMovies & TV20.00×
06Marina AbramovićArts & Culture20.00×
07Eva GreenMovies & TV15.06×
08Giant FoodFood & Beverages14.02×
09ScrabbleGames13.47×
10Hot WheelsKids & Family11.14×
11J.JillShopping10.92×
12FirefoxInternet & Social Media10.55×
13HasbroKids & Family8.38×
14Urban DictionaryInternet & Social Media6.97×
15FedExBusiness & Career4.16×
16Mortgage loansBusiness & Career3.04×
17SubwayFood & Beverages2.91×
18Pizza HutFood & Beverages2.87×
19McDonald'sFood & Beverages2.65×
20PinterestInternet & Social Media2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Game of Life audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Game of Life audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
Convenience OrientationPREMIUM1.89×
Family OrientationCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Game of Life audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Healthy LifestyleBALANCE0.80×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Game of Life have in United States?

The Game of Life has an estimated audience of 355,415 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Game of Life fans?

44.0% of The Game of Life fans are female, 56.0% are male, with an average age of 36.1 years.

03

Which brands do The Game of Life fans like most?

The Game of Life fans show strongest brand affinity for My Little Pony (22.98×), Giant Food (14.02×), and Scrabble (13.47×) over the country average.

04

Where do The Game of Life fans live in United States?

The Game of Life fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Game of Life fans also like?

Beyond The Game of Life itself, the audience over-indexes on Giant Food (14.02×), Scrabble (13.47×), Waterworld (20×), and Eva Green (15.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Board game audiences in United States

See The Game of Life audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Game of Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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