The Giver Audience in United States

The Giver logo

The Giver has an estimated audience of 1,705,790 people in United States. 37.3% are female, 62.7% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Google News, AccuWeather, StubHub, Clint Eastwood.

The average The Giver fan in United States is 44.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Google News, AccuWeather, with strongest over-indexing on Finnair (675× the country average). Demographically, the The Giver audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of The Giver fans

Demographic split for The Giver audience in United States
MetricValue
Female37.3%
Male62.7%
Average age44.9
Estimated audience size1,705,790

Audience persona

The typical The Giver fan in United States is more male, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for The Giver in United States
RegionReachAffinity
California219,2731.17×
Texas151,3961.03×
Florida105,6930.92×
New York90,7980.95×
Pennsylvania59,5511.04×
Illinois57,8841.02×
Georgia55,4311.05×
Ohio53,8781.03×
New Jersey47,1831.09×
North Carolina47,0700.92×
Michigan46,2721.04×
Washington40,7281.19×
Arizona38,6741.11×
Virginia38,6480.93×
Massachusetts37,0001.1×
Tennessee34,166
Indiana32,8981.06×
Louisiana30,8431.4×
Missouri28,5471.04×
Colorado26,6480.99×
Maryland26,4020.9×
Minnesota24,2220.99×
Alabama24,1791.01×
Wisconsin22,6200.88×
Oregon21,0601.08×
Oklahoma20,7591.1×
South Carolina20,5850.8×
Utah20,2181.32×
Kentucky19,7270.92×
Connecticut16,5920.97×
Arkansas14,1411.01×
Kansas13,8751.03×
Iowa13,6450.97×
Nevada13,5060.82×
Mississippi12,0280.86×
Idaho10,5641.23×
Nebraska8,7601.02×
New Mexico7,8550.92×
West Virginia7,4710.94×
Hawaii6,9230.94×
New Hampshire6,4770.96×
Maine6,1421.01×
Washington, District of Columbia4,8960.96×
Rhode Island4,7810.88×
Montana4,745
Alaska4,0931.12×
South Dakota3,5500.9×
Delaware3,4930.74×
North Dakota3,1910.91×
Vermont2,6840.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Giver audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Google News19.03×News
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Clint Eastwood12.71×Movies & TV
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.47×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Liam Neeson11.19×Movies & TV
Telegram14.5×Internet & Social Media
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure
Rebecca Ferguson16.65×Movies & TV
Matt Damon12.67×Movies & TV
Group buying16.18×Shopping
GoDaddy14.24×Technology & Electronics
La La Land (film)13.48×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Giver audience
TraitClusterScore
PatriotismCONSERVATISM2.18
LGBTQ+ IdentityOPEN1.57
Sports ActivityPOWER1.55
Risk AppetiteTHRILL1.51
Luxury OrientationPREMIUM1.37
Design AffinityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for The Giver
CountryShare
United States61.4%
Australia7.5%
Germany5.5%

See The Giver audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does The Giver have in United States?

The Giver has an estimated audience of 1,705,790 people in United States, concentrated in California and Texas.

What is the gender split and age of The Giver fans?

37.3% of The Giver fans are female, 62.7% are male, with an average age of 44.9 years.

Which brands do The Giver fans like most?

The Giver fans show strongest brand affinity for Finnair (675×), Google News (19.03×), and AccuWeather (15.97×) over the country average.

Where do The Giver fans live in United States?

The Giver fans in United States are most concentrated in California (reach 219,273), Texas (reach 151,396), and Florida (reach 105,693). These three regions account for the largest share of the active audience.

What other brands do The Giver fans also like?

Beyond The Giver itself, the audience over-indexes on Google News (19.03×), AccuWeather (15.97×), StubHub (15.69×), and Clint Eastwood (12.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Giver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.