The Giver Audience in United States

The Giver has an estimated audience of 1,705,790 people in United States. 37.3% are female, 62.7% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Urban Outfitters, Staycation.
The average The Giver fan in United States is 44.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the The Giver audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic
Demographics of The Giver fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 44.9 |
| Estimated audience size | 1,705,790 |
Audience persona
The typical The Giver fan in United States is more male, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 219,273 | 1.17× |
| Texas | 151,396 | 1.03× |
| Florida | 105,693 | 0.92× |
| New York | 90,798 | 0.95× |
| Pennsylvania | 59,551 | 1.04× |
| Illinois | 57,884 | 1.02× |
| Georgia | 55,431 | 1.05× |
| Ohio | 53,878 | 1.03× |
| New Jersey | 47,183 | 1.09× |
| North Carolina | 47,070 | 0.92× |
| Michigan | 46,272 | 1.04× |
| Washington | 40,728 | 1.19× |
| Arizona | 38,674 | 1.11× |
| Virginia | 38,648 | 0.93× |
| Massachusetts | 37,000 | 1.1× |
| Tennessee | 34,166 | 1× |
| Indiana | 32,898 | 1.06× |
| Louisiana | 30,843 | 1.4× |
| Missouri | 28,547 | 1.04× |
| Colorado | 26,648 | 0.99× |
| Maryland | 26,402 | 0.9× |
| Minnesota | 24,222 | 0.99× |
| Alabama | 24,179 | 1.01× |
| Wisconsin | 22,620 | 0.88× |
| Oregon | 21,060 | 1.08× |
| Oklahoma | 20,759 | 1.1× |
| South Carolina | 20,585 | 0.8× |
| Utah | 20,218 | 1.32× |
| Kentucky | 19,727 | 0.92× |
| Connecticut | 16,592 | 0.97× |
| Arkansas | 14,141 | 1.01× |
| Kansas | 13,875 | 1.03× |
| Iowa | 13,645 | 0.97× |
| Nevada | 13,506 | 0.82× |
| Mississippi | 12,028 | 0.86× |
| Idaho | 10,564 | 1.23× |
| Nebraska | 8,760 | 1.02× |
| New Mexico | 7,855 | 0.92× |
| West Virginia | 7,471 | 0.94× |
| Hawaii | 6,923 | 0.94× |
| New Hampshire | 6,477 | 0.96× |
| Maine | 6,142 | 1.01× |
| Washington, District of Columbia | 4,896 | 0.96× |
| Rhode Island | 4,781 | 0.88× |
| Montana | 4,745 | 1× |
| Alaska | 4,093 | 1.12× |
| South Dakota | 3,550 | 0.9× |
| Delaware | 3,493 | 0.74× |
| North Dakota | 3,191 | 0.91× |
| Vermont | 2,684 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 17.5× | Music & Radio |
| Google Home | 11.66× | Technology & Electronics |
| Urban Outfitters | 2.88× | Shopping |
| Staycation | 4.94× | Home & Garden |
| Product design | 2.7× | Business & Career |
| Alaska | 2.13× | Travel & Leisure |
| Elsword | 18.78× | Games |
| The Historian | 16.48× | Literature |
| Voter registration | 4.91× | Politics & Society |
| Electrolyte | 4.77× | Health |
| UK garage | 4.67× | Music & Radio |
| edureka | 29.58× | Business & Career |
| Eurail | 16.57× | Cars & Mobility |
| Google Photos | 1.81× | Technology & Electronics |
| Steampunk | 3.4× | Fashion & Accessoires |
| Yahoo Sports Fantasy | 4.87× | |
| Home staging | 3.43× | Home & Garden |
| Certified diabetes educator | 8.6× | Business & Career |
| Parral, Chihuahua | 8.87× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.18 |
| LGBTQ+ Identity | OPEN | 1.57 |
| Sports Activity | POWER | 1.55 |
| Risk Appetite | THRILL | 1.51 |
| Luxury Orientation | PREMIUM | 1.37 |
| Design Affinity | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.4% |
| Australia | 7.5% |
| Germany | 5.5% |
See The Giver audiences in other countries
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Frequently asked questions
How many fans does The Giver have in United States?
The Giver has an estimated audience of 1,705,790 people in United States, concentrated in California and Texas.
What is the gender split and age of The Giver fans?
37.3% of The Giver fans are female, 62.7% are male, with an average age of 44.9 years.
Which brands do The Giver fans like most?
The Giver fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.66×) over the country average.
Where do The Giver fans live in United States?
The Giver fans in United States are most concentrated in California (reach 219,273), Texas (reach 151,396), and Florida (reach 105,693). These three regions account for the largest share of the active audience.
What other brands do The Giver fans also like?
Beyond The Giver itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.66×), Urban Outfitters (2.88×), and Staycation (4.94×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Giver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.