Rascasse Audience Intelligence

The Giver Audience in United States

A data profile of the people who buy, follow and care about The Giver in United States — modelled from more than twelve digital signal sources. The Giver has an estimated audience of 1,717,682 people in United States.

#96among Book / Manga / Comic in United States#281in Literature

The average The Giver fan in United States is 44.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include City Bank, Monsters, Ski resort, with strongest over-indexing on City Bank (10.43× the country average).

Demographically, the The Giver audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Giver fan in United States is more male, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for City Bank.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Giver profile in United States.

Audience size
1.7M
in United States
Gender
37.3%♀
62.7% male
Age
44.9
average years
Country rank
#16023
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Giver fans

37.3% are female, 62.7% are male, average age 44.9.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for The Giver audience in United States
MetricValue
Female37.3%
Male62.7%
Average age44.9
Estimated audience size1,717,682
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the The Giver audience in United States
Age bracketShare%
16-198%
20-2916%
30-3918%
40-4926%
50+32%
Fig. 04

Worldwide distribution

61.0%

of the worldwide The Giver audience comes from United States.

Worldwide audience distribution share by country for The Giver
CountryShare
United States61.0%
Australia6.0%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Giver audience in United States is strongest.

Fig. 05

Top regions by affinity

The Giver fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K1.57×
02Utah~20K1.29×
03Alaska~4K1.22×
04Idaho~10K1.21×
05California~200K1.14×
06Washington~40K1.12×
07Oklahoma~20K1.12×
08Arizona~40K1.10×
09Kansas~10K1.10×
10New Jersey~50K1.09×
11Massachusetts~40K1.09×
12Missouri~30K1.05×
13Pennsylvania~60K1.04×
14Georgia~50K1.04×
15Indiana~30K1.04×
16Montana~5K1.04×
17Nebraska~9K1.03×
18Maine~6K1.03×
19Oregon~20K1.02×
20Hawaii~7K1.02×
21Alabama~20K1.01×
22Texas~100K1.00×
23Ohio~50K1.00×
24Michigan~40K0.99×
25Arkansas~10K0.99×
26North Dakota~3K0.99×
27Illinois~60K0.98×
28West Virginia~8K0.98×
29New Hampshire~7K0.98×
30Tennessee~30K0.97×
31Kentucky~20K0.97×
32Iowa~10K0.97×
33South Dakota~4K0.97×
34Colorado~30K0.96×
35Minnesota~20K0.95×
36Connecticut~20K0.95×
37New Mexico~8K0.94×
38Vermont~3K0.91×
39New York~90K0.90×
40North Carolina~50K0.90×
41Rhode Island~5K0.90×
42Virginia~40K0.88×
43Wisconsin~20K0.88×
44Washington, District of Columbia~4K0.88×
45Maryland~30K0.87×
46Mississippi~10K0.87×
47Florida~100K0.85×
48Nevada~10K0.82×
49South Carolina~20K0.81×
50Delaware~4K0.80×
Fig. 06

Affinity by region

Affinity by region — The Giver, United States
0.80×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Giver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Giver audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure18.78×
02The HivesMusic & Radio12.46×
03FIS Alpine Ski World CupSports11.07×
04City BankBusiness & Career10.43×
05MonstersMovies & TV9.97×
06Group buyingShopping9.75×
07International educationBusiness & Career9.39×
08ZootopiaMovies & TV8.52×
09AMC TheatresMovies & TV8.21×
10Truck camperCars & Mobility7.72×
11Graphic novelLiterature6.12×
12Ski resortTravel & Leisure5.26×
13Stranger ThingsMovies & TV3.91×
14Made in USABusiness & Career2.95×
15PlumbingHome & Garden2.66×
16Alcoholic beveragesFood & Beverages1.79×
17CoffeeFood & Beverages1.77×
18Home improvementHome & Garden1.61×
19Donald TrumpPolitics & Society1.60×
20CookingFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Giver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Giver audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.31×
Need for SecurityCONSERVATISM1.56×
Risk AppetiteTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Giver audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.89×
MindfulnessBALANCE0.93×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Giver have in United States?

The Giver has an estimated audience of 1,717,682 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Giver fans?

37.3% of The Giver fans are female, 62.7% are male, with an average age of 44.9 years.

03

Which brands do The Giver fans like most?

The Giver fans show strongest brand affinity for City Bank (10.43×), Monsters (9.97×), and Ski resort (5.26×) over the country average.

04

Where do The Giver fans live in United States?

The Giver fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Giver fans also like?

Beyond The Giver itself, the audience over-indexes on Monsters (9.97×), Ski resort (5.26×), Stranger Things (3.91×), and Zootopia (8.52×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See The Giver audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Giver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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