The Grio Audience in United States
The Grio has an estimated audience of 2,495,000 people in United States. 66.5% are female, 33.5% are male, average age 42.3. Top regions: California, New York, Georgia. Top brand affinities: Google Maps, Indeed.com, Capital One, TMZ, Diane Keaton.
The average The Grio fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Georgia. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (2.65× the country average). Demographically, the The Grio audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of The Grio fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 42.3 |
| Estimated audience size | 2,495,000 |
Audience persona
The typical The Grio fan in United States is more female, around 42.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 252,297 | 0.92× |
| New York | 218,576 | 1.56× |
| Georgia | 199,848 | 2.59× |
| Texas | 178,956 | 0.83× |
| Maryland | 142,511 | 3.31× |
| Florida | 130,620 | 0.77× |
| Illinois | 125,358 | 1.5× |
| North Carolina | 119,483 | 1.58× |
| Virginia | 102,814 | 1.68× |
| New Jersey | 90,907 | 1.43× |
| Pennsylvania | 88,979 | 1.05× |
| Ohio | 81,795 | 1.06× |
| Michigan | 81,685 | 1.25× |
| Louisiana | 57,110 | 1.77× |
| Mississippi | 51,202 | 2.48× |
| Tennessee | 49,053 | 0.98× |
| South Carolina | 48,702 | 1.29× |
| Missouri | 40,940 | 1.01× |
| Alabama | 40,098 | 1.14× |
| Indiana | 40,033 | 0.87× |
| Colorado | 36,572 | 0.93× |
| Arizona | 34,858 | 0.68× |
| Massachusetts | 34,051 | 0.69× |
| Oklahoma | 33,164 | 1.19× |
| Washington, District of Columbia | 30,086 | 3.99× |
| Nevada | 28,241 | 1.16× |
| Connecticut | 24,411 | 0.97× |
| Washington | 21,495 | 0.43× |
| Wisconsin | 20,665 | 0.55× |
| Kentucky | 19,614 | 0.62× |
| Minnesota | 18,349 | 0.51× |
| Arkansas | 17,608 | 0.85× |
| Hawaii | 14,300 | 1.33× |
| Kansas | 13,434 | 0.68× |
| Nebraska | 9,779 | 0.78× |
| Oregon | 9,214 | 0.32× |
| Delaware | 7,772 | 1.12× |
| Rhode Island | 6,148 | 0.77× |
| West Virginia | 5,909 | 0.51× |
| Alaska | 5,594 | 1.04× |
| Iowa | 5,181 | 0.25× |
| Utah | 2,736 | 0.12× |
| New Hampshire | 2,621 | 0.27× |
| New Mexico | 2,432 | 0.19× |
| Idaho | 2,099 | 0.17× |
| Maine | 2,048 | 0.23× |
| Montana | 1,713 | 0.25× |
| Vermont | 1,660 | 0.38× |
| South Dakota | 1,561 | 0.27× |
| North Dakota | 1,520 | 0.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 2.65× | Internet & Social Media |
| Indeed.com | 2.58× | Business & Career |
| Capital One | 2.49× | Business & Career |
| TMZ | 2.59× | Internet & Social Media |
| Diane Keaton | 3.49× | Movies & TV |
| Los Angeles Lakers | 2.79× | Sports |
| Teyana Taylor | 5.07× | Movies & TV |
| Real property | 2.73× | Home & Garden |
| Dollar General | 1.86× | Shopping |
| Enterprise Rent-A-Car | 2.82× | Cars & Mobility |
| Houston Astros | 3.85× | Sports |
| Singer-songwriter | 1.77× | Music & Radio |
| Bank of America | 1.7× | Business & Career |
| Diana Ross | 5.67× | Music & Radio |
| 1.54× | Internet & Social Media | |
| Dentistry | 2.25× | Business & Career |
| Kate Beckinsale | 5.67× | Movies & TV |
| LeBron James | 2.45× | Sports |
| Scooby-Doo | 2.11× | Movies & TV |
| Khan Academy | 3.29× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.26 |
| Indulgence | JOY | 1.17 |
| Early Adopter Mentality | POWER | 1.16 |
| Career Orientation | POWER | 1.14 |
| Urban Lifestyle | OPEN | 1.12 |
| Community Orientation | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.2% |
| Japan | 9.9% |
| India | 6.0% |
See The Grio audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does The Grio have in United States?
The Grio has an estimated audience of 2,495,000 people in United States, concentrated in California and New York.
What is the gender split and age of The Grio fans?
66.5% of The Grio fans are female, 33.5% are male, with an average age of 42.3 years.
Which brands do The Grio fans like most?
The Grio fans show strongest brand affinity for Google Maps (2.65×), Indeed.com (2.58×), and Capital One (2.49×) over the country average.
Where do The Grio fans live in United States?
The Grio fans in United States are most concentrated in California (reach 252,297), New York (reach 218,576), and Georgia (reach 199,848). These three regions account for the largest share of the active audience.
What other brands do The Grio fans also like?
Beyond The Grio itself, the audience over-indexes on Indeed.com (2.58×), Capital One (2.49×), TMZ (2.59×), and Diane Keaton (3.49×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Grio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.