The Grio Audience in United States

The Grio logo

The Grio has an estimated audience of 2,495,000 people in United States. 66.5% are female, 33.5% are male, average age 42.3. Top regions: California, New York, Georgia. Top brand affinities: Pro-Ject, Product design, Alaska, Google Photos, On the Border Mexican Grill & Cantina.

The average The Grio fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Georgia. Top brand affinities include Pro-Ject, Product design, Alaska, with strongest over-indexing on Pro-Ject (5.67× the country average). Demographically, the The Grio audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of The Grio fans

Demographic split for The Grio audience in United States
MetricValue
Female66.5%
Male33.5%
Average age42.3
Estimated audience size2,495,000

Audience persona

The typical The Grio fan in United States is more female, around 42.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for The Grio in United States
RegionReachAffinity
California252,2970.92×
New York218,5761.56×
Georgia199,8482.59×
Texas178,9560.83×
Maryland142,5113.31×
Florida130,6200.77×
Illinois125,3581.5×
North Carolina119,4831.58×
Virginia102,8141.68×
New Jersey90,9071.43×
Pennsylvania88,9791.05×
Ohio81,7951.06×
Michigan81,6851.25×
Louisiana57,1101.77×
Mississippi51,2022.48×
Tennessee49,0530.98×
South Carolina48,7021.29×
Missouri40,9401.01×
Alabama40,0981.14×
Indiana40,0330.87×
Colorado36,5720.93×
Arizona34,8580.68×
Massachusetts34,0510.69×
Oklahoma33,1641.19×
Washington, District of Columbia30,0863.99×
Nevada28,2411.16×
Connecticut24,4110.97×
Washington21,4950.43×
Wisconsin20,6650.55×
Kentucky19,6140.62×
Minnesota18,3490.51×
Arkansas17,6080.85×
Hawaii14,3001.33×
Kansas13,4340.68×
Nebraska9,7790.78×
Oregon9,2140.32×
Delaware7,7721.12×
Rhode Island6,1480.77×
West Virginia5,9090.51×
Alaska5,5941.04×
Iowa5,1810.25×
Utah2,7360.12×
New Hampshire2,6210.27×
New Mexico2,4320.19×
Idaho2,0990.17×
Maine2,0480.23×
Montana1,7130.25×
Vermont1,6600.38×
South Dakota1,5610.27×
North Dakota1,5200.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Grio audience
BrandAffinityCategory
Pro-Ject5.67×Music & Radio
Product design2.18×Business & Career
Alaska1.62×Travel & Leisure
Google Photos1.57×Technology & Electronics
On the Border Mexican Grill & Cantina3.67×Food & Beverages
Bully (2011 film)3.56×Movies & TV
Grinch2.01×Movies & TV
Graham Greene3.01×Literature
Harlow5.67×Travel & Leisure
Emperor Entertainment Group5.67×Business & Career
Vocal harmony2.12×Music & Radio
Anderson Silva (kickboxer)4.77×Sports
TV Fanatic4.91×Movies & TV
Goop2.39×Internet & Social Media
Noodle (Gorillaz)1.51×Music & Radio
Historic site1.77×Arts & Culture
IS (Infinite Stratos)1.52×Literature
Governor of Michigan2.77×Politics & Society
Home staging1.93×Home & Garden
Corona (band)2.11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Grio audience
TraitClusterScore
Luxury OrientationPREMIUM1.26
IndulgenceJOY1.17
Early Adopter MentalityPOWER1.16
Career OrientationPOWER1.14
Urban LifestyleOPEN1.12
Community OrientationOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for The Grio
CountryShare
United States70.2%
Japan9.9%
India6.0%

See The Grio audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does The Grio have in United States?

The Grio has an estimated audience of 2,495,000 people in United States, concentrated in California and New York.

What is the gender split and age of The Grio fans?

66.5% of The Grio fans are female, 33.5% are male, with an average age of 42.3 years.

Which brands do The Grio fans like most?

The Grio fans show strongest brand affinity for Pro-Ject (5.67×), Product design (2.18×), and Alaska (1.62×) over the country average.

Where do The Grio fans live in United States?

The Grio fans in United States are most concentrated in California (reach 252,297), New York (reach 218,576), and Georgia (reach 199,848). These three regions account for the largest share of the active audience.

What other brands do The Grio fans also like?

Beyond The Grio itself, the audience over-indexes on Product design (2.18×), Alaska (1.62×), Google Photos (1.57×), and On the Border Mexican Grill & Cantina (3.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Grio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.