Rascasse Audience Intelligence

The Grio Audience in United States

A data profile of the people who buy, follow and care about The Grio in United States — modelled from more than twelve digital signal sources. The Grio has an estimated audience of 2,772,759 people in United States.

#322among Website / Newspaper / Magazine in United States#64in News

The average The Grio fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Georgia.

Top brand affinities include TMZ, Tabloid (newspaper format), Teyana Taylor, with strongest over-indexing on TMZ (3.3× the country average).

Demographically, the The Grio audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Grio fan in United States is more female, around 42.3 years old, with strong Career Orientation tendencies and a notable affinity for TMZ.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Grio profile in United States.

Audience size
2.8M
in United States
Gender
66.5%♀
33.5% male
Age
42.3
average years
Country rank
#10966
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Grio

66.5% are female, 33.5% are male, average age 42.3.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for The Grio audience in United States
MetricValue
Female66.5%
Male33.5%
Average age42.3
Estimated audience size2,772,759
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the The Grio audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3922%
40-4926%
50+24%
Fig. 04

Worldwide distribution

64.0%

of the worldwide The Grio audience comes from United States.

Worldwide audience distribution share by country for The Grio
CountryShare
United States64.0%
Japan18.1%
India5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Grio audience in United States is strongest.

Fig. 05

Top regions by affinity

The Grio fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K3.77×
02Maryland~100K3.28×
03Mississippi~70K3.23×
04Georgia~200K2.42×
05Virginia~100K1.75×
06Louisiana~60K1.72×
07North Carolina~100K1.51×
08New York~200K1.43×
09Illinois~100K1.37×
10New Jersey~80K1.32×
11South Carolina~50K1.25×
12Michigan~80K1.24×
13Hawaii~10K1.24×
14Delaware~8K1.11×
15Pennsylvania~90K1.06×
16Ohio~80K1.04×
17Alabama~40K1.04×
18Oklahoma~30K1.04×
19Missouri~40K1.02×
20Connecticut~30K1.01×
21Nevada~20K1.00×
22Alaska~5K0.99×
23West Virginia~10K0.97×
24Indiana~40K0.93×
25Colorado~40K0.91×
26Arkansas~20K0.90×
27Tennessee~40K0.89×
28Nebraska~10K0.88×
29Rhode Island~7K0.88×
30North Dakota~5K0.88×
31Vermont~4K0.88×
32South Dakota~5K0.87×
33Montana~6K0.86×
34California~200K0.84×
35Idaho~10K0.83×
36Maine~7K0.82×
37Florida~100K0.81×
38New Hampshire~8K0.81×
39New Mexico~10K0.80×
40Texas~200K0.78×
41Utah~20K0.77×
42Kansas~20K0.77×
43Kentucky~20K0.73×
44Iowa~10K0.71×
45Arizona~40K0.69×
46Massachusetts~30K0.69×
47Wisconsin~20K0.64×
48Minnesota~20K0.62×
49Oregon~20K0.62×
50Washington~30K0.53×
Fig. 06

Affinity by region

Affinity by region — The Grio, United States
0.53×1.00×3.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Grio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Grio audience
#·InterestCategoryAffinity×
01Angela BassettMovies & TV5.67×
02Chris TuckerMovies & TV5.67×
03Teyana TaylorMovies & TV5.28×
04Diana RossMusic & Radio5.26×
05Janet JacksonMusic & Radio4.66×
06Tabloid (newspaper format)Literature4.39×
07Halle BerryMovies & TV3.95×
08TMZInternet & Social Media3.30×
09MSNBCMovies & TV3.23×
10Online newspaperNews2.39×
11Internet celebrityInternet & Social Media2.19×
12Diane KeatonMovies & TV2.17×
13TV talkshowsMovies & TV1.94×
14Los Angeles LakersSports1.92×
15LondonTravel & Leisure1.91×
16Real propertyHome & Garden1.87×
17Michael JacksonMusic & Radio1.86×
18GeneticsKids & Family1.64×
19HollywoodTravel & Leisure1.53×
20HairstyleBeauty & Wellness1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Grio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Grio audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.54×
Community OrientationOPEN1.39×
IndulgenceJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Grio audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
DIY MentalityTHRILL0.76×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Grio have in United States?

The Grio has an estimated audience of 2,772,759 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Grio fans?

66.5% of The Grio fans are female, 33.5% are male, with an average age of 42.3 years.

03

Which brands do The Grio fans like most?

The Grio fans show strongest brand affinity for TMZ (3.3×), Tabloid (newspaper format) (4.39×), and Teyana Taylor (5.28×) over the country average.

04

Where do The Grio fans live in United States?

The Grio fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Georgia (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Grio fans also like?

Beyond The Grio itself, the audience over-indexes on Tabloid (newspaper format) (4.39×), Teyana Taylor (5.28×), Online newspaper (2.39×), and Diana Ross (5.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See The Grio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Grio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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