The Hive (TV show) Audience in United States

The Hive (TV show) logo

The Hive (TV show) has an estimated audience of 1,045,198 people in United States. 72.8% are female, 27.2% are male, average age 38.1. Top regions: California, Texas, New Jersey. Top brand affinities: Governor of Michigan, Grinch, Goop, Regional styles of Mexican music, N1 road (South Africa).

The average The Hive (TV show) fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New Jersey. Top brand affinities include Governor of Michigan, Grinch, Goop, with strongest over-indexing on Governor of Michigan (5.31× the country average). Demographically, the The Hive (TV show) audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Movie / TV Show / Series

Demographics of The Hive (TV show) fans

Demographic split for The Hive (TV show) audience in United States
MetricValue
Female72.8%
Male27.2%
Average age38.1
Estimated audience size1,045,198

Audience persona

The typical The Hive (TV show) fan in United States is more female, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for The Hive (TV show) in United States
RegionReachAffinity
California116,4831.01×
Texas88,6130.99×
New Jersey70,8662.67×
Florida59,8380.85×
Georgia53,7211.67×
Arkansas45,4435.28×
Pennsylvania34,8780.99×
Utah34,7363.71×
New York33,5360.57×
Missouri31,1581.85×
Kentucky27,9812.14×
North Carolina26,9620.86×
Virginia22,3960.88×
Arizona21,4801.01×
Illinois20,7470.6×
Indiana19,5481.02×
Oklahoma17,7771.53×
Michigan16,1950.59×
Washington16,0910.77×
Colorado15,1740.92×
Ohio14,5520.45×
Wisconsin14,0060.89×
West Virginia12,9152.65×
Oregon12,7221.06×
Minnesota12,4510.83×
Tennessee12,2540.58×
Iowa12,2321.42×
Louisiana10,9960.82×
Idaho10,0781.92×
Kansas8,4351.02×
Massachusetts8,3710.41×
South Carolina8,1680.52×
Alabama5,9830.41×
Maryland5,8310.32×
Connecticut5,6120.54×
Hawaii5,0171.12×
Nevada3,3370.33×
Mississippi2,6430.31×
New Mexico2,4690.47×
Montana2,3010.79×
Maine2,2900.61×
Washington, District of Columbia2,2070.7×
Nebraska2,0280.39×
North Dakota1,6320.76×
South Dakota1,5930.66×
New Hampshire1,3450.33×
Delaware9530.33×
Vermont7750.42×
Rhode Island7310.22×
Alaska5260.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Hive (TV show) audience
BrandAffinityCategory
Governor of Michigan5.31×Politics & Society
Grinch2.64×Movies & TV
Goop3.49×Internet & Social Media
Regional styles of Mexican music1.82×Music & Radio
N1 road (South Africa)2.46×Travel & Leisure
Fairy godmother4.42×Literature
Wok3.79×Food & Beverages
ARCO1.63×Cars & Mobility
Hipster5.06×Politics & Society
Vocal harmony2.36×Music & Radio
Hibachi3.99×Food & Beverages
Google Home3.22×Technology & Electronics
Home staging2.62×Home & Garden
headspace4.58×Health
Cherish (group)5.21×Music & Radio
Urban horticulture1.59×Home & Garden
Gran Torino3.07×Movies & TV
Nebraska Cornhuskers football1.53×Sports
Grace Slick3.48×Music & Radio
Historic site1.69×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Hive (TV show) audience
TraitClusterScore
Risk AppetiteTHRILL1.7
Luxury OrientationPREMIUM1.69
Urban LifestyleOPEN1.59
ExtroversionTHRILL1.53
Family OrientationCONSERVATISM1.41
PatriotismCONSERVATISM1.4

Worldwide distribution

Worldwide audience distribution share by country for The Hive (TV show)
CountryShare
United States45.8%
United Kingdom10.2%
Canada9.6%

See The Hive (TV show) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does The Hive (TV show) have in United States?

The Hive (TV show) has an estimated audience of 1,045,198 people in United States, concentrated in California and Texas.

What is the gender split and age of The Hive (TV show) fans?

72.8% of The Hive (TV show) fans are female, 27.2% are male, with an average age of 38.1 years.

Which brands do The Hive (TV show) fans like most?

The Hive (TV show) fans show strongest brand affinity for Governor of Michigan (5.31×), Grinch (2.64×), and Goop (3.49×) over the country average.

Where do The Hive (TV show) fans live in United States?

The Hive (TV show) fans in United States are most concentrated in California (reach 116,483), Texas (reach 88,613), and New Jersey (reach 70,866). These three regions account for the largest share of the active audience.

What other brands do The Hive (TV show) fans also like?

Beyond The Hive (TV show) itself, the audience over-indexes on Grinch (2.64×), Goop (3.49×), Regional styles of Mexican music (1.82×), and N1 road (South Africa) (2.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hive (TV show). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.