The Joy of Painting Audience in United States

The Joy of Painting has an estimated audience of 285,367 people in United States. 58.6% are female, 41.4% are male, average age 43.0. Top regions: California, Texas, New York. Top brand affinities: Bob Ross, Master class, Taika Waititi, Hobby Lobby, MSN.

The average The Joy of Painting fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bob Ross, Master class, Taika Waititi, with strongest over-indexing on Bob Ross (242.82× the country average). Demographically, the The Joy of Painting audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Joy of Painting fans

Demographic split for The Joy of Painting audience in United States
MetricValue
Female58.6%
Male41.4%
Average age43.0
Estimated audience size285,367

Audience persona

The typical The Joy of Painting fan in United States is more female, around 43.0 years old, with strong Extroversion tendencies and a notable affinity for Bob Ross.

Top regions in United States

Top regions ranked by reach for The Joy of Painting in United States
RegionReachAffinity
California24,5800.78×
Texas18,8850.77×
New York16,7421.05×
Florida15,4820.8×
Pennsylvania10,8531.13×
Ohio9,7041.1×
Illinois9,1640.96×
North Carolina8,0790.94×
Michigan7,2880.98×
Georgia7,1540.81×
New Jersey6,7810.93×
Washington6,4941.13×
Virginia6,3600.91×
Massachusetts6,0181.07×
Indiana6,0041.15×
Tennessee5,9751.04×
Missouri5,2371.14×
Maryland5,0121.02×
Oregon4,5591.39×
Wisconsin4,5481.06×
Arizona4,5120.77×
Colorado4,4740.99×
South Carolina4,1340.96×
Minnesota4,0330.99×
Kentucky4,0131.12×
Oklahoma3,5261.11×
Alabama3,0350.76×
Louisiana3,0000.82×
Connecticut2,9921.05×
Mississippi2,8851.23×
Arkansas2,4321.03×
Utah2,3770.93×
Iowa2,3010.98×
Nevada2,1310.77×
Kansas2,0500.91×
Nebraska1,7911.25×
Idaho1,6031.12×
West Virginia1,4531.09×
Maine1,4441.41×
New Mexico1,3930.97×
Rhode Island1,1881.31×
New Hampshire1,0970.98×
Hawaii8900.73×
Montana8431.06×
Washington, District of Columbia6640.77×
Vermont6631.32×
Delaware6040.77×
South Dakota5550.84×
Alaska5240.86×
North Dakota4720.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Joy of Painting audience
BrandAffinityCategory
Bob Ross242.82×Movies & TV
Master class15.84×Business & Career
Taika Waititi32.01×Movies & TV
Hobby Lobby3.67×Home & Garden
MSN3.55×News
Planet Fitness2.92×Sports
Giant Food10.18×Food & Beverages
Jackson Pollock15.82×Arts & Culture
Superman1.78×Movies & TV
Diaper bag4.37×Kids & Family
Georgia O'Keeffe14.75×Arts & Culture
Staples (Canada)3.42×Business & Career
Drawing2.98×Home & Garden
Non-fiction books4.44×Literature
Harry Potter2.07×Movies & TV
Bass guitar2.95×Music & Radio
PSV Eindhoven20×Sports
Great Clips3.31×Beauty & Wellness
Catherine O'Hara3.69×Movies & TV
Clarinet5.05×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Joy of Painting audience
TraitClusterScore
ExtroversionTHRILL1.66
Community OrientationOPEN1.61
Pet OwnershipJOY1.57
LGBTQ+ IdentityOPEN1.47
IndividualismJOY1.46
TraditionCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for The Joy of Painting
CountryShare
United States55.4%
United Kingdom11.7%
Germany6.5%

See The Joy of Painting audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Joy of Painting have in United States?

The Joy of Painting has an estimated audience of 285,367 people in United States, concentrated in California and Texas.

What is the gender split and age of The Joy of Painting fans?

58.6% of The Joy of Painting fans are female, 41.4% are male, with an average age of 43.0 years.

Which brands do The Joy of Painting fans like most?

The Joy of Painting fans show strongest brand affinity for Bob Ross (242.82×), Master class (15.84×), and Taika Waititi (32.01×) over the country average.

Where do The Joy of Painting fans live in United States?

The Joy of Painting fans in United States are most concentrated in California (reach 24,580), Texas (reach 18,885), and New York (reach 16,742). These three regions account for the largest share of the active audience.

What other brands do The Joy of Painting fans also like?

Beyond The Joy of Painting itself, the audience over-indexes on Master class (15.84×), Taika Waititi (32.01×), Hobby Lobby (3.67×), and MSN (3.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Joy of Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.