Rascasse Audience Intelligence

The Joy of Painting Audience in United States

A data profile of the people who buy, follow and care about The Joy of Painting in United States — modelled from more than twelve digital signal sources. The Joy of Painting has an estimated audience of 330,198 people in United States.

#867among TV series in United States#4099among Movie / TV Show / Series in United States#8360in Movies & TV

The average The Joy of Painting fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bob Ross, Master class, Ming-Na Wen, with strongest over-indexing on Bob Ross (87.87× the country average).

Demographically, the The Joy of Painting audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Individualism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Joy of Painting fan in United States is more female, around 43.0 years old, with strong Individualism tendencies and a notable affinity for Bob Ross.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Joy of Painting profile in United States.

Audience size
330K
in United States
Gender
58.6%♀
41.4% male
Age
43.0
average years
Country rank
#46002
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+366%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Joy of Painting viewers

58.6% are female, 41.4% are male, average age 43.0.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for The Joy of Painting audience in United States
MetricValue
Female58.6%
Male41.4%
Average age43.0
Estimated audience size330,198
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the The Joy of Painting audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4921%
50+30%
Fig. 04

Worldwide distribution

57.9%

of the worldwide The Joy of Painting audience comes from United States.

Worldwide audience distribution share by country for The Joy of Painting
CountryShare
United States57.9%
United Kingdom10.8%
Canada6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Joy of Painting audience in United States is strongest.

Fig. 05

Top regions by affinity

The Joy of Painting fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~6K1.20×
02Maine~1K1.18×
03Oregon~4K1.16×
04Rhode Island~1K1.11×
05Missouri~5K1.10×
06Washington~6K1.09×
07Idaho~2K1.08×
08Kentucky~4K1.07×
09Connecticut~3K1.07×
10Vermont<1K1.07×
11West Virginia~1K1.06×
12Montana<1K1.06×
13Nebraska~2K1.05×
14Wisconsin~4K1.04×
15Mississippi~2K1.04×
16Arkansas~2K1.04×
17Alaska<1K1.04×
18Ohio~9K1.03×
19Maryland~5K1.03×
20Oklahoma~3K1.03×
21Pennsylvania~10K1.02×
22Iowa~2K1.02×
23Kansas~2K1.02×
24New Hampshire~1K1.02×
25Tennessee~6K0.99×
26Massachusetts~6K0.99×
27Minnesota~4K0.99×
28Utah~3K0.99×
29New Mexico~1K0.99×
30South Dakota<1K0.99×
31North Dakota<1K0.99×
32Virginia~7K0.98×
33Colorado~4K0.97×
34New York~20K0.95×
35Delaware<1K0.95×
36Michigan~7K0.94×
37South Carolina~4K0.93×
38Hawaii~1K0.93×
39Illinois~9K0.92×
40North Carolina~8K0.92×
41New Jersey~7K0.92×
42Alabama~4K0.91×
43Louisiana~3K0.91×
44Arizona~5K0.88×
45Washington, District of Columbia<1K0.88×
46Nevada~2K0.85×
47Texas~20K0.84×
48Florida~20K0.84×
49Georgia~7K0.84×
50California~30K0.80×
Fig. 06

Affinity by region

Affinity by region — The Joy of Painting, United States
0.80×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Joy of Painting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Joy of Painting audience
#·InterestCategoryAffinity×
01Bob RossMovies & TV87.87×
02Gerhard RichterArts & Culture35.83×
03Ming-Na WenMovies & TV20.00×
04Giant FoodFood & Beverages14.09×
05Master classBusiness & Career13.19×
06International educationBusiness & Career10.61×
07Alison BrieMovies & TV9.97×
08Renewable energyBusiness & Career4.60×
09Weather forecastingHome & Garden4.55×
10Sustainable energyHome & Garden4.48×
11FedExBusiness & Career3.24×
12SubwayFood & Beverages2.77×
13Britney SpearsMusic & Radio2.71×
14Pizza HutFood & Beverages2.70×
15DrawingHome & Garden2.40×
16PinterestInternet & Social Media2.13×
17McDonald'sFood & Beverages2.13×
18Hobby LobbyHome & Garden2.12×
19RedditInternet & Social Media2.06×
20PodcastMusic & Radio1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Joy of Painting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Joy of Painting audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.86×
Convenience OrientationPREMIUM1.81×
Community OrientationOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Joy of Painting audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.77×
Design AffinityPREMIUM0.80×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Joy of Painting have in United States?

The Joy of Painting has an estimated audience of 330,198 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Joy of Painting viewers?

58.6% of The Joy of Painting fans are female, 41.4% are male, with an average age of 43.0 years.

03

Which brands do The Joy of Painting fans like most?

The Joy of Painting fans show strongest brand affinity for Bob Ross (87.87×), Master class (13.19×), and Ming-Na Wen (20×) over the country average.

04

Where do The Joy of Painting fans live in United States?

The Joy of Painting fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Joy of Painting fans also like?

Beyond The Joy of Painting itself, the audience over-indexes on Master class (13.19×), Ming-Na Wen (20×), Giant Food (14.09×), and Alison Brie (9.97×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Joy of Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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