The Last Airbender Audience in United States

The Last Airbender logo

The Last Airbender has an estimated audience of 581,394 people in United States. 41.8% are female, 58.2% are male, average age 27.4. Top regions: California, Texas, Florida. Top brand affinities: The Hobbit, Disneyland Paris, Anime and manga fandom, Pokémon, Air Canada.

The average The Last Airbender fan in United States is 27.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Hobbit, Disneyland Paris, Anime and manga fandom, with strongest over-indexing on The Hobbit (27.75× the country average). Demographically, the The Last Airbender audience skews more male with an average age of 27.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Last Airbender fans

Demographic split for The Last Airbender audience in United States
MetricValue
Female41.8%
Male58.2%
Average age27.4
Estimated audience size581,394

Audience persona

The typical The Last Airbender fan in United States is more male, around 27.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The Hobbit.

Top regions in United States

Top regions ranked by reach for The Last Airbender in United States
RegionReachAffinity
California76,0211.19×
Texas58,5771.17×
Florida39,2771×
New York28,0530.86×
Georgia19,3431.08×
Illinois18,8790.97×
Pennsylvania18,1020.92×
North Carolina17,5011×
Ohio17,0740.95×
Michigan15,0850.99×
Washington13,6211.17×
Virginia13,4260.95×
Arizona13,2291.11×
Tennessee12,3891.06×
New Jersey12,3600.84×
Indiana10,3710.98×
Colorado9,6421.05×
Missouri9,5081.01×
Massachusetts9,3440.82×
Maryland8,9060.89×
Oklahoma8,6461.34×
South Carolina8,4840.97×
Louisiana8,1941.09×
Alabama7,9690.98×
Wisconsin7,6640.88×
Oregon7,6571.15×
Kentucky7,6041.04×
Minnesota7,2880.87×
Utah7,2071.38×
Nevada6,1671.1×
Arkansas5,3691.12×
Connecticut5,0370.86×
Mississippi5,0261.05×
Kansas4,8461.06×
Iowa4,6150.96×
Idaho3,6241.24×
New Mexico3,4371.18×
Hawaii3,1911.28×
Nebraska2,6300.9×
West Virginia2,4360.9×
New Hampshire1,8770.82×
Maine1,8310.88×
Alaska1,6101.29×
Montana1,6061×
Rhode Island1,4420.78×
Delaware1,2440.78×
South Dakota1,1850.88×
Washington, District of Columbia1,1640.67×
North Dakota1,0150.85×
Wyoming8070.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Last Airbender audience
BrandAffinityCategory
The Hobbit27.75×Movies & TV
Disneyland Paris18.01×Travel & Leisure
Anime and manga fandom8.86×Literature
Pokémon7.64×Games
Air Canada20×Travel & Leisure
Superman3.24×Movies & TV
The Legend of Zelda12.09×Games
International education20.29×Business & Career
Harry Potter3.79×Movies & TV
Chris Evans (actor)12.85×Movies & TV
Shōnen manga9.49×Literature
Futurama19.43×Movies & TV
GameStop5.22×Games
Collectible card game7.93×Games
Fandom5.44×Literature
Magic: The Gathering9.88×Games
Portrait painting10.91×Arts & Culture
Rick and Morty6.02×Movies & TV
Guardians of the Galaxy (film)9.26×Movies & TV
Zootopia9.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Last Airbender audience
TraitClusterScore
LGBTQ+ IdentityOPEN5.99
ExtroversionTHRILL1.96
Early Adopter MentalityPOWER1.65
TraditionCONSERVATISM1.33
Social Media UsageJOY1.31
Pet OwnershipJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for The Last Airbender
CountryShare
United States39.5%
India7.5%
Japan7.4%

See The Last Airbender audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Last Airbender have in United States?

The Last Airbender has an estimated audience of 581,394 people in United States, concentrated in California and Texas.

What is the gender split and age of The Last Airbender fans?

41.8% of The Last Airbender fans are female, 58.2% are male, with an average age of 27.4 years.

Which brands do The Last Airbender fans like most?

The Last Airbender fans show strongest brand affinity for The Hobbit (27.75×), Disneyland Paris (18.01×), and Anime and manga fandom (8.86×) over the country average.

Where do The Last Airbender fans live in United States?

The Last Airbender fans in United States are most concentrated in California (reach 76,021), Texas (reach 58,577), and Florida (reach 39,277). These three regions account for the largest share of the active audience.

What other brands do The Last Airbender fans also like?

Beyond The Last Airbender itself, the audience over-indexes on Disneyland Paris (18.01×), Anime and manga fandom (8.86×), Pokémon (7.64×), and Air Canada (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Last Airbender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.