Rascasse Audience Intelligence

The Last Airbender Audience in United States

A data profile of the people who buy, follow and care about The Last Airbender in United States — modelled from more than twelve digital signal sources. The Last Airbender has an estimated audience of 698,752 people in United States.

#2527among Movie / TV Show / Series in United States#5569in Movies & TV

The average The Last Airbender fan in United States is 27.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include avatar last airbender, International education, The Hobbit, with strongest over-indexing on avatar last airbender (60.02× the country average).

Demographically, the The Last Airbender audience skews more male with an average age of 27.4, and over-indexes on personality traits such as Price Sensitivity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Last Airbender fan in United States is more male, around 27.4 years old, with strong Price Sensitivity tendencies and a notable affinity for avatar last airbender.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Last Airbender profile in United States.

Audience size
699K
in United States
Gender
41.8%♀
58.2% male
Age
27.4
average years
Country rank
#29950
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+106%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Last Airbender viewers

41.8% are female, 58.2% are male, average age 27.4.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for The Last Airbender audience in United States
MetricValue
Female41.8%
Male58.2%
Average age27.4
Estimated audience size698,752
Fig. 03

Age distribution

Ø 27.4
average years
Age distribution of the The Last Airbender audience in United States
Age bracketShare%
16-1950%
20-2930%
30-3911%
40-496%
50+4%
Fig. 04

Worldwide distribution

38.9%

of the worldwide The Last Airbender audience comes from United States.

Worldwide audience distribution share by country for The Last Airbender
CountryShare
United States38.9%
India8.9%
Italy7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Last Airbender audience in United States is strongest.

Fig. 05

Top regions by affinity

The Last Airbender fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~3K1.29×
02Utah~6K1.24×
03Oklahoma~8K1.23×
04Alaska~2K1.23×
05Texas~60K1.18×
06Arkansas~6K1.18×
07Idaho~3K1.18×
08New Mexico~3K1.16×
09California~70K1.15×
10Arizona~10K1.14×
11Georgia~20K1.12×
12Nevada~6K1.12×
13Washington~10K1.11×
14Louisiana~8K1.09×
15Oregon~7K1.06×
16Mississippi~5K1.06×
17Alabama~8K1.04×
18Kansas~5K1.04×
19Montana~2K1.03×
20North Carolina~20K1.02×
21Missouri~9K1.01×
22Kentucky~7K1.00×
23Indiana~10K0.99×
24Nebraska~3K0.99×
25Colorado~9K0.98×
26South Carolina~9K0.98×
27South Dakota~1K0.98×
28Florida~40K0.97×
29Tennessee~10K0.96×
30North Dakota~1K0.96×
31Michigan~10K0.95×
32Virginia~10K0.95×
33West Virginia~3K0.95×
34Iowa~5K0.94×
35Delaware~2K0.94×
36Pennsylvania~20K0.92×
37Illinois~20K0.91×
38Ohio~20K0.91×
39Maryland~9K0.91×
40Minnesota~8K0.91×
41New York~30K0.89×
42Rhode Island~2K0.89×
43Connecticut~5K0.88×
44New Jersey~10K0.87×
45Maine~2K0.87×
46Wisconsin~7K0.85×
47Vermont<1K0.84×
48Massachusetts~9K0.81×
49New Hampshire~2K0.81×
50Washington, District of Columbia~1K0.75×
Fig. 06

Affinity by region

Affinity by region — The Last Airbender, United States
0.75×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Last Airbender audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Last Airbender audience
#·InterestCategoryAffinity×
01avatar last airbenderMovies & TV60.02×
02International educationBusiness & Career40.40×
03The HobbitMovies & TV32.05×
04FuturamaMovies & TV30.84×
05Disneyland ParisTravel & Leisure20.64×
06Air CanadaTravel & Leisure20.00×
07Kung Fu PandaMovies & TV19.49×
08The Lord of the RingsMovies & TV17.98×
09Portrait paintingArts & Culture12.90×
10MonstersMovies & TV12.40×
11ZootopiaMovies & TV12.40×
12Graphic novelLiterature10.97×
13Anime and manga fandomLiterature7.67×
14Watercolor paintingArts & Culture7.45×
15Broadway theatreTravel & Leisure7.37×
16PokémonGames6.87×
17FandomLiterature5.99×
18SubwayFood & Beverages4.88×
19Pizza HutFood & Beverages4.13×
20McDonald'sFood & Beverages3.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Last Airbender audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Last Airbender audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.01×
IndividualismJOY1.82×
ExtroversionTHRILL1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Last Airbender audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
Healthy LifestyleBALANCE0.75×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Last Airbender have in United States?

The Last Airbender has an estimated audience of 698,752 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Last Airbender viewers?

41.8% of The Last Airbender fans are female, 58.2% are male, with an average age of 27.4 years.

03

Which brands do The Last Airbender fans like most?

The Last Airbender fans show strongest brand affinity for avatar last airbender (60.02×), International education (40.4×), and The Hobbit (32.05×) over the country average.

04

Where do The Last Airbender fans live in United States?

The Last Airbender fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Last Airbender fans also like?

Beyond The Last Airbender itself, the audience over-indexes on International education (40.4×), The Hobbit (32.05×), Disneyland Paris (20.64×), and Futurama (30.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Last Airbender audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Last Airbender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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