A data profile of the people who buy, follow and care about The Last Man on Earth in United States — modelled from more than twelve digital signal sources. The Last Man on Earth has an estimated audience of 328,674 people in United States.
The average The Last Man on Earth fan in United States is 36.1 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Chris Pratt, Anne Hathaway, Modern Family, with strongest over-indexing on Chris Pratt (8.18× the country average).
Demographically, the The Last Man on Earth audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The Last Man on Earth fan in United States is balanced, around 36.1 years old, with strong Indulgence tendencies and a notable affinity for Chris Pratt.
The key figures that characterise the The Last Man on Earth profile in United States.
46.4% are female, 53.6% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 36.1 |
| Estimated audience size | 328,674 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 33% | |
| 30-39 | 29% | |
| 40-49 | 18% | |
| 50+ | 7% |
Where the The Last Man on Earth audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~4K | 1.38× | |
| 02 | Oregon | ~5K | 1.37× | |
| 03 | Idaho | ~2K | 1.27× | |
| 04 | Oklahoma | ~4K | 1.24× | |
| 05 | Washington | ~8K | 1.19× | |
| 06 | Missouri | ~6K | 1.18× | |
| 07 | Alaska | <1K | 1.16× | |
| 08 | Kansas | ~3K | 1.15× | |
| 09 | Arkansas | ~3K | 1.13× | |
| 10 | Montana | ~1K | 1.13× | |
| 11 | Kentucky | ~5K | 1.12× | |
| 12 | Iowa | ~3K | 1.11× | |
| 13 | Maine | ~1K | 1.10× | |
| 14 | Indiana | ~6K | 1.09× | |
| 15 | South Dakota | <1K | 1.08× | |
| 16 | West Virginia | ~2K | 1.07× | |
| 17 | New Hampshire | ~1K | 1.07× | |
| 18 | North Dakota | <1K | 1.07× | |
| 19 | Arizona | ~7K | 1.06× | |
| 20 | Colorado | ~5K | 1.06× | |
| 21 | Vermont | <1K | 1.06× | |
| 22 | Minnesota | ~5K | 1.03× | |
| 23 | Nebraska | ~2K | 1.03× | |
| 24 | New Mexico | ~2K | 1.02× | |
| 25 | Michigan | ~9K | 1.00× | |
| 26 | Tennessee | ~7K | 1.00× | |
| 27 | Wisconsin | ~5K | 1.00× | |
| 28 | Ohio | ~10K | 0.96× | |
| 29 | Louisiana | ~4K | 0.93× | |
| 30 | California | ~30K | 0.92× | |
| 31 | Alabama | ~4K | 0.92× | |
| 32 | Nevada | ~3K | 0.92× | |
| 33 | Texas | ~30K | 0.91× | |
| 34 | Rhode Island | <1K | 0.91× | |
| 35 | Mississippi | ~2K | 0.90× | |
| 36 | Pennsylvania | ~10K | 0.88× | |
| 37 | Illinois | ~10K | 0.88× | |
| 38 | South Carolina | ~4K | 0.87× | |
| 39 | North Carolina | ~8K | 0.86× | |
| 40 | Massachusetts | ~5K | 0.85× | |
| 41 | Connecticut | ~3K | 0.85× | |
| 42 | Georgia | ~8K | 0.83× | |
| 43 | Hawaii | ~1K | 0.83× | |
| 44 | Virginia | ~7K | 0.82× | |
| 45 | Maryland | ~5K | 0.82× | |
| 46 | Delaware | <1K | 0.82× | |
| 47 | New York | ~10K | 0.75× | |
| 48 | Washington, District of Columbia | <1K | 0.75× | |
| 49 | Florida | ~20K | 0.74× | |
| 50 | New Jersey | ~6K | 0.70× |
The strongest cross-interests of the The Last Man on Earth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chris Pratt | Movies & TV | 8.18× | ||
| 02 | Better Call Saul | Movies & TV | 7.14× | ||
| 03 | Robert Downey jr | Movies & TV | 7.06× | ||
| 04 | Modern Family | Movies & TV | 6.60× | ||
| 05 | Anne Hathaway | Movies & TV | 5.49× | ||
| 06 | Late-night talk show | Movies & TV | 5.42× | ||
| 07 | Rotten Tomatoes | Movies & TV | 5.24× | ||
| 08 | Adam Sandler | Movies & TV | 4.46× | ||
| 09 | Millie Bobby Brown | Movies & TV | 4.10× | ||
| 10 | Lego | Kids & Family | 3.08× | ||
| 11 | Britney Spears | Music & Radio | 2.67× | ||
| 12 | Burger King | Food & Beverages | 2.51× | ||
| 13 | Internet & Social Media | 2.45× | |||
| 14 | Horror movies | Movies & TV | 2.25× | ||
| 15 | Subway | Food & Beverages | 2.06× | ||
| 16 | McDonald's | Food & Beverages | 1.75× | ||
| 17 | CNN | Movies & TV | 1.63× | ||
| 18 | Donald Trump | Politics & Society | 1.59× | ||
| 19 | Alcoholic beverages | Food & Beverages | 1.54× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.75× | |
| Convenience Orientation | PREMIUM | 1.41× | |
| Tradition | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.41× | |
| Luxury Orientation | PREMIUM | 0.43× | |
| Risk Appetite | THRILL | 0.46× |
The Last Man on Earth has an estimated audience of 328,674 people in United States, concentrated in California and Texas.
46.4% of The Last Man on Earth fans are female, 53.6% are male, with an average age of 36.1 years.
The Last Man on Earth fans show strongest brand affinity for Chris Pratt (8.18×), Anne Hathaway (5.49×), and Modern Family (6.6×) over the country average.
The Last Man on Earth fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond The Last Man on Earth itself, the audience over-indexes on Anne Hathaway (5.49×), Modern Family (6.6×), Reddit (2.45×), and Burger King (2.51×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Last Man on Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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