The Maze Runner Audience in United States

The Maze Runner has an estimated audience of 841,678 people in United States. 77.0% are female, 23.0% are male, average age 22.3. Top regions: California, Texas, Florida. Top brand affinities: Harry Potter, Superman, Taylor Swift, Crime fiction, Jean Paul Gaultier.

The average The Maze Runner fan in United States is 22.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Harry Potter, Superman, Taylor Swift, with strongest over-indexing on Harry Potter (3.42× the country average). Demographically, the The Maze Runner audience skews more female with an average age of 22.3, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of The Maze Runner fans

Demographic split for The Maze Runner audience in United States
MetricValue
Female77.0%
Male23.0%
Average age22.3
Estimated audience size841,678

Audience persona

The typical The Maze Runner fan in United States is more female, around 22.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for The Maze Runner in United States
RegionReachAffinity
California96,1301.04×
Texas92,6661.28×
Florida57,0981×
New York40,3690.86×
Illinois28,6831.02×
Pennsylvania27,8430.98×
Georgia26,2501.01×
Ohio26,2241.01×
North Carolina26,0711.03×
Michigan21,6010.98×
New Jersey19,7140.92×
Arizona19,0831.11×
Virginia18,6870.91×
Indiana17,4881.14×
Washington17,1411.02×
Tennessee17,0421.01×
Massachusetts14,5290.88×
Missouri14,0861.04×
Colorado12,6160.95×
Maryland12,5810.87×
Minnesota12,5061.04×
Wisconsin12,4460.98×
Oklahoma11,8421.27×
Louisiana11,6671.07×
Kentucky11,6671.11×
Alabama11,6450.99×
South Carolina11,5260.91×
Utah9,9471.32×
Oregon9,4320.98×
Arkansas7,9811.15×
Connecticut7,8220.93×
Iowa7,7621.12×
Nevada7,6890.94×
Mississippi7,6871.11×
Kansas7,3471.11×
Idaho5,1141.21×
Nebraska4,8661.15×
New Mexico4,4161.05×
West Virginia4,0241.03×
New Hampshire2,8670.86×
Hawaii2,8540.79×
Maine2,6510.88×
Montana2,3731.02×
Rhode Island2,1950.82×
South Dakota2,0351.05×
Delaware1,9100.82×
North Dakota1,7431.01×
Alaska1,6770.93×
Washington, District of Columbia1,6220.64×
Wyoming1,1660.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Maze Runner audience
BrandAffinityCategory
Harry Potter3.42×Movies & TV
Superman2.42×Movies & TV
Taylor Swift3.18×Music & Radio
Crime fiction4.74×Literature
Jean Paul Gaultier9.58×Fashion & Accessoires
Drama movies2.01×Movies & TV
Angelina Jolie5.23×Movies & TV
Selena Gomez4.24×Movies & TV
Anime movies2.25×Movies & TV
Animated movies1.95×Movies & TV
Batman2.3×Movies & TV
Reddit1.85×Internet & Social Media
Ryan Reynolds4.58×Movies & TV
Fantasy movies2.2×Movies & TV
Disneyland2.12×Travel & Leisure
Horror movies1.79×Movies & TV
HBO1.89×Movies & TV
Jennifer Lawrence4.04×Movies & TV
Board games2.67×Games
Katy Perry3.9×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Maze Runner audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.83
IndulgenceJOY1.5
ExtroversionTHRILL1.5
Social Media UsageJOY1.37
Pet OwnershipJOY1.33
CreativityOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for The Maze Runner
CountryShare
United States31.8%
India6.7%
Canada3.3%

See The Maze Runner audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does The Maze Runner have in United States?

The Maze Runner has an estimated audience of 841,678 people in United States, concentrated in California and Texas.

What is the gender split and age of The Maze Runner fans?

77.0% of The Maze Runner fans are female, 23.0% are male, with an average age of 22.3 years.

Which brands do The Maze Runner fans like most?

The Maze Runner fans show strongest brand affinity for Harry Potter (3.42×), Superman (2.42×), and Taylor Swift (3.18×) over the country average.

Where do The Maze Runner fans live in United States?

The Maze Runner fans in United States are most concentrated in California (reach 96,130), Texas (reach 92,666), and Florida (reach 57,098). These three regions account for the largest share of the active audience.

What other brands do The Maze Runner fans also like?

Beyond The Maze Runner itself, the audience over-indexes on Superman (2.42×), Taylor Swift (3.18×), Crime fiction (4.74×), and Jean Paul Gaultier (9.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Maze Runner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.