The Mist Audience in United States

The Mist logo

The Mist has an estimated audience of 987,713 people in United States. 56.9% are female, 43.1% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Elsword, Collectable, Litter box, Pillow.

The average The Mist fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Elsword, Collectable, with strongest over-indexing on Dog breed (1.67× the country average). Demographically, the The Mist audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Spirituality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of The Mist fans

Demographic split for The Mist audience in United States
MetricValue
Female56.9%
Male43.1%
Average age36.7
Estimated audience size987,713

Audience persona

The typical The Mist fan in United States is more female, around 36.7 years old, with strong Spirituality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for The Mist in United States
RegionReachAffinity
California118,7691.09×
Texas99,2431.17×
Florida56,5320.85×
New York50,1120.91×
Illinois34,3981.05×
Pennsylvania33,9661.02×
Ohio32,1061.06×
North Carolina29,8891.01×
Georgia29,4590.97×
Michigan27,0621.05×
Washington23,0551.16×
Arizona22,7511.13×
Virginia22,7230.94×
New Jersey21,2640.85×
Tennessee20,2211.02×
Indiana19,3021.07×
Missouri18,4711.16×
Massachusetts17,7790.91×
Colorado15,6941.01×
Wisconsin15,1801.02×
Maryland14,9130.88×
Minnesota14,4721.02×
Oklahoma13,7411.25×
Oregon13,6281.2×
Kentucky13,5341.09×
Alabama13,2010.96×
South Carolina13,0890.88×
Louisiana12,0940.95×
Utah9,0071.02×
Arkansas9,0031.11×
Nevada8,9390.94×
Iowa8,6261.06×
Kansas8,4971.09×
Connecticut8,3260.84×
Mississippi7,3250.9×
New Mexico5,5371.12×
Idaho5,4431.1×
Nebraska4,8670.98×
West Virginia4,7191.03×
Maine4,5011.27×
New Hampshire4,0581.04×
Hawaii3,1160.73×
Rhode Island2,9440.94×
Montana2,6410.96×
Alaska2,5581.21×
Delaware2,1800.8×
South Dakota2,0740.91×
Washington, District of Columbia2,0460.69×
North Dakota1,8790.93×
Vermont1,4750.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Mist audience
BrandAffinityCategory
Dog breed1.67×Pets & Animals
Elsword18.93×Games
Collectable1.51×Kids & Family
Litter box1.84×Pets & Animals
Pillow1.79×Home & Garden
Grinch3.01×Movies & TV
3D printing1.79×Technology & Electronics
Ichiro Suzuki7.06×Sports
Goop3.6×Internet & Social Media
Home staging3.25×Home & Garden
Hexbug13.82×Kids & Family
Google Photos1.53×Technology & Electronics
Historic site2.5×Arts & Culture
Wok3.71×Food & Beverages
Birthday Gifts1.74×Kids & Family
Vocal harmony2.4×Music & Radio
Grace Slick4.28×Music & Radio
Gran Torino3.09×Movies & TV
Ironmongery4.49×Home & Garden
Governor of Michigan3.22×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Mist audience
TraitClusterScore
SpiritualityBALANCE1.5
LGBTQ+ IdentityOPEN1.49
ExtroversionTHRILL1.45
IndividualismJOY1.38
Social Media UsageJOY1.37
Early Adopter MentalityPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for The Mist
CountryShare
United States34.0%
India13.0%
United Kingdom8.8%

See The Mist audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does The Mist have in United States?

The Mist has an estimated audience of 987,713 people in United States, concentrated in California and Texas.

What is the gender split and age of The Mist fans?

56.9% of The Mist fans are female, 43.1% are male, with an average age of 36.7 years.

Which brands do The Mist fans like most?

The Mist fans show strongest brand affinity for Dog breed (1.67×), Elsword (18.93×), and Collectable (1.51×) over the country average.

Where do The Mist fans live in United States?

The Mist fans in United States are most concentrated in California (reach 118,769), Texas (reach 99,243), and Florida (reach 56,532). These three regions account for the largest share of the active audience.

What other brands do The Mist fans also like?

Beyond The Mist itself, the audience over-indexes on Elsword (18.93×), Collectable (1.51×), Litter box (1.84×), and Pillow (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Mist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.