Rascasse Audience Intelligence

The Secret (2006 film) Audience in United States

A data profile of the people who buy, follow and care about The Secret (2006 film) in United States — modelled from more than twelve digital signal sources. The Secret (2006 film) has an estimated audience of 16,578,021 people in United States.

#1419among Topic in United States#138in Movies & TV

The Secret (2006 film) fans in United States are concentrated in California, with strong brand affinity for Genetics.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Genetics, New York Post, Ketone, with strongest over-indexing on Genetics (1.79× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Secret (2006 film) fan in United States shows strong Career Orientation tendencies and a notable affinity for Genetics.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Secret (2006 film) profile in United States.

Audience size
16.6M
in United States
Country rank
#2078
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Secret (2006 film) fans

Fig. 02

Gender split

Demographic split for The Secret (2006 film) audience in United States
MetricValue
Estimated audience size16,578,021
Fig. 04

Worldwide distribution

21.9%

of the worldwide The Secret (2006 film) audience comes from United States.

Worldwide audience distribution share by country for The Secret (2006 film)
CountryShare
United States21.9%
Taiwan6.8%
Indonesia5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Secret (2006 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Secret (2006 film) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~500K1.49×
02Utah~200K1.32×
03Nevada~200K1.26×
04Florida~1.5M1.21×
05New Jersey~500K1.20×
06Massachusetts~400K1.18×
07Oklahoma~200K1.17×
08Alaska~40K1.17×
09Idaho~90K1.14×
10Hawaii~80K1.13×
11Colorado~300K1.09×
12California~2M1.08×
13Connecticut~200K1.08×
14New Hampshire~70K1.07×
15Maine~60K1.07×
16Oregon~200K1.06×
17Alabama~200K1.05×
18New Mexico~90K1.04×
19Rhode Island~50K1.03×
20Georgia~500K1.02×
21Montana~50K1.02×
22Washington~300K1.01×
23New York~900K1.00×
24Michigan~400K1.00×
25Louisiana~200K1.00×
26Missouri~300K0.98×
27Texas~1.5M0.96×
28South Carolina~200K0.96×
29Washington, District of Columbia~50K0.95×
30Vermont~30K0.93×
31Ohio~500K0.92×
32Tennessee~300K0.92×
33Indiana~300K0.92×
34Pennsylvania~500K0.91×
35Illinois~500K0.91×
36North Carolina~500K0.91×
37Wisconsin~200K0.91×
38Minnesota~200K0.91×
39Kansas~100K0.90×
40Arkansas~100K0.89×
41Nebraska~70K0.89×
42Maryland~300K0.88×
43South Dakota~30K0.88×
44Iowa~100K0.87×
45Delaware~40K0.87×
46Kentucky~200K0.86×
47North Dakota~30K0.84×
48Virginia~300K0.83×
49West Virginia~60K0.81×
50Mississippi~100K0.80×
Fig. 06

Affinity by region

Affinity by region — The Secret (2006 film), United States
0.80×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Secret (2006 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Secret (2006 film) audience
#·InterestCategoryAffinity×
01Chris Evans (actor)Movies & TV3.75×
02HormoneHealth2.78×
03New York PostNews2.43×
04Robert RedfordMovies & TV2.36×
05KetoneHealth2.32×
06Barnes & NobleLiterature2.22×
07Drudge ReportSports2.21×
08Made in USABusiness & Career2.11×
09Political scienceBusiness & Career2.01×
10Real propertyHome & Garden1.92×
11InnovationBusiness & Career1.88×
12Diane KeatonMovies & TV1.81×
13GeneticsKids & Family1.79×
14NeuroscienceBusiness & Career1.75×
15PhilanthropyArts & Culture1.71×
16Stress (biology)Health1.69×
17DentistryBusiness & Career1.61×
18DinnerFood & Beverages1.57×
19NostalgiaHome & Garden1.54×
20PharmacyBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Secret (2006 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Secret (2006 film) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.34×
IndividualismJOY1.32×
IndulgenceJOY1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Secret (2006 film) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Luxury OrientationPREMIUM0.86×
Risk AppetiteTHRILL0.98×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Secret (2006 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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