The Secret (2006 film) Audience in United States

The Secret (2006 film) logo

The Secret (2006 film) has an estimated audience of 16,578,021 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Historic site, Israel.

The Secret (2006 film) fans in United States are concentrated in California, with strong brand affinity for Keene, New Hampshire. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of The Secret (2006 film) fans

Demographic split for The Secret (2006 film) audience in United States
MetricValue
Estimated audience size16,578,021

Audience persona

The typical The Secret (2006 film) fan in United States shows strong Mindfulness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for The Secret (2006 film) in United States
RegionReachAffinity
California2,010,8451.1×
Texas1,440,7521.01×
Florida1,394,7281.24×
New York967,6341.04×
Georgia547,5811.07×
Arizona533,6581.58×
Illinois521,6560.94×
Pennsylvania518,8870.93×
Ohio477,8170.94×
North Carolina469,9060.94×
Michigan443,0831.02×
New Jersey441,2561.05×
Massachusetts408,6421.25×
Washington341,2791.03×
Virginia337,1480.83×
Tennessee305,8970.92×
Colorado294,5771.13×
Indiana282,7180.93×
Missouri266,8441×
Maryland250,1560.88×
Alabama250,0221.08×
South Carolina242,5310.97×
Wisconsin230,6240.92×
Oklahoma228,3761.24×
Minnesota221,1090.93×
Louisiana211,3350.99×
Nevada204,4161.27×
Oregon203,1161.07×
Utah199,6001.34×
Connecticut184,1701.11×
Kentucky179,0660.86×
Arkansas117,8600.86×
Iowa116,2740.85×
Kansas116,0010.89×
Mississippi102,3960.75×
Idaho93,0151.12×
New Mexico84,8361.02×
Hawaii79,5191.12×
Nebraska72,8340.88×
New Hampshire66,0801.01×
Maine62,4521.05×
West Virginia55,0800.71×
Rhode Island53,8661.02×
Washington, District of Columbia47,1620.95×
Montana44,5880.97×
Alaska40,8431.15×
Delaware36,8830.81×
South Dakota30,8730.81×
North Dakota25,1570.74×
Vermont24,3450.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Secret (2006 film) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
Historic site5.1×Arts & Culture
Israel2.52×Travel & Leisure
The Historian16.48×Literature
Jeep Wagoneer5.01×Cars & Mobility
Eurail16.57×Cars & Mobility
Fairy godmother5.1×Literature
Governor of Michigan5×Politics & Society
Goop3.53×Internet & Social Media
Parral, Chihuahua9.05×Travel & Leisure
Gumbal5.1×Cars & Mobility
Vocal harmony2.68×Music & Radio
Wok3.79×Food & Beverages
Hibachi4.44×Food & Beverages
Grinch2.25×Movies & TV
headspace5.1×Health
JDSU1.61×Business & Career
Home staging2.71×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Secret (2006 film) audience
TraitClusterScore
MindfulnessBALANCE1.28
Risk AppetiteTHRILL1.2
Healthy LifestyleBALANCE1.15
IndividualismJOY1.14
IndulgenceJOY1.11
TravellingTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for The Secret (2006 film)
CountryShare
United States21.9%
Taiwan6.8%
Indonesia5.1%

See The Secret (2006 film) audiences in other countries

More Movies & TV audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for The Secret (2006 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.