The Wheel of Time Audience in United States

The Wheel of Time logo

The Wheel of Time has an estimated audience of 706,563 people in United States. 36.6% are female, 63.4% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Magic: The Gathering, The Hobbit, Game of Thrones, Beetlejuice, E-book readers.

The average The Wheel of Time fan in United States is 34.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Magic: The Gathering, The Hobbit, Game of Thrones, with strongest over-indexing on Magic: The Gathering (12.21× the country average). Demographically, the The Wheel of Time audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of The Wheel of Time fans

Demographic split for The Wheel of Time audience in United States
MetricValue
Female36.6%
Male63.4%
Average age34.5
Estimated audience size706,563

Audience persona

The typical The Wheel of Time fan in United States is more male, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for Magic: The Gathering.

Top regions in United States

Top regions ranked by reach for The Wheel of Time in United States
RegionReachAffinity
California68,0280.88×
Texas60,1150.99×
Florida47,1650.99×
New York39,5171×
North Carolina22,2501.05×
Ohio21,8581×
Illinois21,7460.92×
Georgia21,6190.99×
Pennsylvania21,1810.89×
Washington18,7481.32×
Virginia18,6221.08×
Michigan18,3080.99×
New Jersey14,7050.82×
Tennessee14,2531.01×
Indiana13,2341.03×
Massachusetts13,1200.94×
Missouri13,0221.14×
Colorado12,5021.12×
Maryland12,0190.99×
Oregon10,9101.35×
Arizona10,8100.75×
Minnesota10,7361.06×
South Carolina10,6001×
Wisconsin10,1200.95×
Kentucky9,6351.09×
Louisiana9,5731.05×
Oklahoma8,9091.14×
Utah8,5071.34×
Alabama8,1340.82×
Connecticut7,1821.01×
Arkansas6,5601.13×
Kansas6,1271.1×
Nevada6,0120.88×
Mississippi5,9331.02×
Iowa5,3450.92×
Idaho4,3361.22×
Nebraska3,1060.88×
New Mexico3,0970.87×
Hawaii3,0231×
West Virginia2,9510.9×
New Hampshire2,9111.05×
Maine2,5501.01×
Montana2,2151.13×
Washington, District of Columbia2,0440.96×
Rhode Island1,9200.85×
Delaware1,5750.81×
Alaska1,5381.02×
South Dakota1,4140.87×
North Dakota1,1930.82×
Vermont1,0690.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Wheel of Time audience
BrandAffinityCategory
Magic: The Gathering12.21×Games
The Hobbit16.51×Movies & TV
Game of Thrones4.78×Movies & TV
Beetlejuice4.04×Movies & TV
E-book readers6.17×Technology & Electronics
Harry Potter2.9×Movies & TV
Superman2.09×Movies & TV
Megamind11.42×Movies & TV
Young-adult fiction8.48×Literature
Goodreads8.27×Literature
Wallace and Gromit20×Movies & TV
Western Union5.72×Business & Career
Bestseller4.71×Literature
The Legend of Zelda6.15×Games
World of Warcraft5×Games
Waterworld14.39×Movies & TV
Strategy games4.51×Games
Extraterrestrial life7.48×Politics & Society
Google Maps2.24×Internet & Social Media
The Lord of the Rings12.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Wheel of Time audience
TraitClusterScore
PatriotismCONSERVATISM2.4
Early Adopter MentalityPOWER1.51
TraditionCONSERVATISM1.35
MindfulnessBALANCE1.25
IndividualismJOY1.24
ExtroversionTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for The Wheel of Time
CountryShare
United States30.8%
India9.8%
United Kingdom8.0%

See The Wheel of Time audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does The Wheel of Time have in United States?

The Wheel of Time has an estimated audience of 706,563 people in United States, concentrated in California and Texas.

What is the gender split and age of The Wheel of Time fans?

36.6% of The Wheel of Time fans are female, 63.4% are male, with an average age of 34.5 years.

Which brands do The Wheel of Time fans like most?

The Wheel of Time fans show strongest brand affinity for Magic: The Gathering (12.21×), The Hobbit (16.51×), and Game of Thrones (4.78×) over the country average.

Where do The Wheel of Time fans live in United States?

The Wheel of Time fans in United States are most concentrated in California (reach 68,028), Texas (reach 60,115), and Florida (reach 47,165). These three regions account for the largest share of the active audience.

What other brands do The Wheel of Time fans also like?

Beyond The Wheel of Time itself, the audience over-indexes on The Hobbit (16.51×), Game of Thrones (4.78×), Beetlejuice (4.04×), and E-book readers (6.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Wheel of Time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.