Rascasse Audience Intelligence

The Wheel of Time Audience in United States

A data profile of the people who buy, follow and care about The Wheel of Time in United States — modelled from more than twelve digital signal sources. The Wheel of Time has an estimated audience of 490,559 people in United States.

#410among Book / Manga / Comic in United States#890in Literature

The average The Wheel of Time fan in United States is 34.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Magic: The Gathering, The Hobbit, Game of Thrones, with strongest over-indexing on Magic: The Gathering (12.58× the country average).

Demographically, the The Wheel of Time audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Wheel of Time fan in United States is more male, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for Magic: The Gathering.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Wheel of Time profile in United States.

Audience size
491K
in United States
Gender
36.6%♀
63.4% male
Age
34.5
average years
Country rank
#37088
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Wheel of Time fans

36.6% are female, 63.4% are male, average age 34.5.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for The Wheel of Time audience in United States
MetricValue
Female36.6%
Male63.4%
Average age34.5
Estimated audience size490,559
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the The Wheel of Time audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3918%
40-4917%
50+12%
Fig. 04

Worldwide distribution

20.4%

of the worldwide The Wheel of Time audience comes from United States.

Worldwide audience distribution share by country for The Wheel of Time
CountryShare
United States20.4%
Germany9.6%
Argentina7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Wheel of Time audience in United States is strongest.

Fig. 05

Top regions by affinity

The Wheel of Time fans by region: top regions in United States
#RegionReachAffinity×
01Utah~9K1.37×
02Oregon~10K1.31×
03Washington~20K1.28×
04Idaho~5K1.28×
05Montana~2K1.16×
06Alaska~2K1.15×
07Arkansas~7K1.13×
08Oklahoma~9K1.11×
09Missouri~10K1.09×
10Colorado~10K1.09×
11Kansas~6K1.09×
12Kentucky~10K1.07×
13Minnesota~10K1.05×
14New Hampshire~3K1.05×
15Louisiana~9K1.04×
16Maine~3K1.04×
17Virginia~20K1.03×
18Mississippi~6K1.01×
19Indiana~10K1.00×
20Hawaii~3K0.99×
21Tennessee~10K0.98×
22Maryland~10K0.98×
23Connecticut~7K0.98×
24Ohio~20K0.97×
25North Carolina~20K0.97×
26South Carolina~10K0.97×
27Alabama~10K0.97×
28Michigan~20K0.96×
29Washington, District of Columbia~2K0.96×
30Georgia~20K0.95×
31Iowa~6K0.95×
32West Virginia~3K0.95×
33Vermont~1K0.95×
34Wisconsin~10K0.94×
35Nebraska~3K0.94×
36Texas~60K0.93×
37Massachusetts~10K0.93×
38New Mexico~3K0.93×
39South Dakota~2K0.93×
40North Dakota~1K0.93×
41Florida~40K0.92×
42New York~40K0.92×
43Pennsylvania~20K0.88×
44Nevada~6K0.88×
45Rhode Island~2K0.88×
46Delaware~2K0.88×
47Illinois~20K0.86×
48California~60K0.83×
49Arizona~10K0.81×
50New Jersey~10K0.77×
Fig. 06

Affinity by region

Affinity by region — The Wheel of Time, United States
0.77×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Wheel of Time audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Wheel of Time audience
#·InterestCategoryAffinity×
01Little Red Riding HoodLiterature21.11×
02Wallace and GromitMovies & TV20.00×
03The HobbitMovies & TV17.85×
04Magic: The GatheringGames12.58×
05The Lord of the RingsMovies & TV12.22×
06Young-adult fictionLiterature10.34×
07GoodreadsLiterature9.78×
08Extraterrestrial lifePolitics & Society8.84×
09Henry CavillMovies & TV8.20×
10Graphic novelLiterature7.50×
11World of WarcraftGames5.96×
12Game of ThronesMovies & TV5.66×
13Sustainable energyHome & Garden5.35×
14E-book readersTechnology & Electronics5.29×
15BestsellerLiterature5.16×
16Renewable energyBusiness & Career4.65×
17FedExBusiness & Career3.91×
18RedditInternet & Social Media3.58×
19SubwayFood & Beverages3.27×
20McDonald'sFood & Beverages2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Wheel of Time audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Wheel of Time audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.75×
IndividualismJOY2.32×
Early Adopter MentalityPOWER2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Wheel of Time audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
Luxury OrientationPREMIUM0.72×
DIY MentalityTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Wheel of Time have in United States?

The Wheel of Time has an estimated audience of 490,559 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Wheel of Time fans?

36.6% of The Wheel of Time fans are female, 63.4% are male, with an average age of 34.5 years.

03

Which brands do The Wheel of Time fans like most?

The Wheel of Time fans show strongest brand affinity for Magic: The Gathering (12.58×), The Hobbit (17.85×), and Game of Thrones (5.66×) over the country average.

04

Where do The Wheel of Time fans live in United States?

The Wheel of Time fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Wheel of Time fans also like?

Beyond The Wheel of Time itself, the audience over-indexes on The Hobbit (17.85×), Game of Thrones (5.66×), The Lord of the Rings (12.22×), and Young-adult fiction (10.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Wheel of Time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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