The Wind in the Willows Audience in United States

The Wind in the Willows has an estimated audience of 353,418 people in United States. 85.9% are female, 14.1% are male, average age 45.2. Top regions: California, Texas, New York. Top brand affinities: Gründerzeit, ENVE Composites, Trish McEvoy, Environmental impact of meat production, Enesco.
The average The Wind in the Willows fan in United States is 45.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Gründerzeit, ENVE Composites, Trish McEvoy, with strongest over-indexing on Gründerzeit (1.62× the country average). Demographically, the The Wind in the Willows audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Mindfulness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic · Subtype: Children's book
Demographics of The Wind in the Willows fans
| Metric | Value |
|---|---|
| Female | 85.9% |
| Male | 14.1% |
| Average age | 45.2 |
| Estimated audience size | 353,418 |
Audience persona
The typical The Wind in the Willows fan in United States is more female, around 45.2 years old, with strong Mindfulness tendencies and a notable affinity for Gründerzeit.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 39,782 | 1.02× |
| Texas | 24,185 | 0.8× |
| New York | 19,675 | 1× |
| Pennsylvania | 18,242 | 1.53× |
| Florida | 16,795 | 0.7× |
| North Carolina | 11,063 | 1.04× |
| Illinois | 10,592 | 0.9× |
| Washington | 10,454 | 1.47× |
| Ohio | 10,061 | 0.92× |
| Virginia | 9,449 | 1.1× |
| Michigan | 9,095 | 0.98× |
| Massachusetts | 8,796 | 1.26× |
| Georgia | 8,353 | 0.77× |
| New Jersey | 8,080 | 0.9× |
| Tennessee | 7,209 | 1.02× |
| Colorado | 6,796 | 1.22× |
| Oregon | 6,646 | 1.64× |
| Maryland | 6,610 | 1.09× |
| Indiana | 6,465 | 1× |
| Minnesota | 5,741 | 1.13× |
| Missouri | 5,436 | 0.95× |
| Wisconsin | 5,321 | 1× |
| Kentucky | 4,768 | 1.08× |
| South Carolina | 4,559 | 0.86× |
| Connecticut | 4,204 | 1.19× |
| Utah | 4,192 | 1.32× |
| Louisiana | 3,021 | 0.66× |
| Arkansas | 2,868 | 0.98× |
| Kansas | 2,677 | 0.96× |
| Iowa | 2,639 | 0.91× |
| Idaho | 2,427 | 1.37× |
| Arizona | 2,250 | 0.31× |
| Nevada | 2,214 | 0.65× |
| Maine | 2,208 | 1.74× |
| New Hampshire | 2,127 | 1.53× |
| Mississippi | 2,088 | 0.72× |
| New Mexico | 1,728 | 0.97× |
| Nebraska | 1,699 | 0.96× |
| Alabama | 1,551 | 0.31× |
| West Virginia | 1,360 | 0.83× |
| Washington, District of Columbia | 1,313 | 1.24× |
| Vermont | 1,283 | 2.07× |
| Montana | 1,248 | 1.27× |
| Oklahoma | 1,236 | 0.31× |
| Rhode Island | 1,216 | 1.08× |
| Hawaii | 1,069 | 0.7× |
| Delaware | 724 | 0.74× |
| South Dakota | 640 | 0.78× |
| North Dakota | 475 | 0.65× |
| Wyoming | 475 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gründerzeit | 1.62× | Politics & Society |
| ENVE Composites | 2.48× | Cars & Mobility |
| Trish McEvoy | 2.05× | Beauty & Wellness |
| Environmental impact of meat production | 1.67× | Politics & Society |
| Enesco | 1.82× | Shopping |
| Enugu | 2.05× | Travel & Leisure |
| Front Mission Evolved | 3.48× | Games |
| Enrique Díaz | 1.73× | Movies & TV |
| Province of Lecco | 1.64× | Travel & Leisure |
| Enzkreis | 2.41× | Travel & Leisure |
| Province of Oristano | 2.33× | Travel & Leisure |
| Province of Teruel | 1.64× | Travel & Leisure |
| Mirage Energy Drink | 1.64× | Food & Beverages |
| Enuresis | 1.51× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.22 |
| Need for Security | CONSERVATISM | 1.21 |
| Pet Ownership | JOY | 1.2 |
| Tradition | CONSERVATISM | 1.17 |
| Price Sensitivity | PREMIUM | 1.11 |
| Sports Activity | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.4% |
| United Kingdom | 33.2% |
| Germany | 4.2% |
See The Wind in the Willows audiences in other countries
- The Wind in the Willows — Germany
- The Wind in the Willows — United Kingdom
- The Wind in the Willows — France
- The Wind in the Willows — Italy
- The Wind in the Willows — Spain
- The Wind in the Willows — Brazil
- The Wind in the Willows — Japan
- The Wind in the Willows — South Korea
- The Wind in the Willows — India
More Children's book audiences in United States
- Willy Wonka & the Chocolate Factory (1,865,084)
- Goosebumps (original series) (1,704,866)
- Little Red Riding Hood (1,000,468)
- The Little Prince (832,114)
- Mockingjay (386,596)
Frequently asked questions
How many fans does The Wind in the Willows have in United States?
The Wind in the Willows has an estimated audience of 353,418 people in United States, concentrated in California and Texas.
What is the gender split and age of The Wind in the Willows fans?
85.9% of The Wind in the Willows fans are female, 14.1% are male, with an average age of 45.2 years.
Which brands do The Wind in the Willows fans like most?
The Wind in the Willows fans show strongest brand affinity for Gründerzeit (1.62×), ENVE Composites (2.48×), and Trish McEvoy (2.05×) over the country average.
Where do The Wind in the Willows fans live in United States?
The Wind in the Willows fans in United States are most concentrated in California (reach 39,782), Texas (reach 24,185), and New York (reach 19,675). These three regions account for the largest share of the active audience.
What other brands do The Wind in the Willows fans also like?
Beyond The Wind in the Willows itself, the audience over-indexes on ENVE Composites (2.48×), Trish McEvoy (2.05×), Environmental impact of meat production (1.67×), and Enesco (1.82×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Wind in the Willows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.