Rascasse Audience Intelligence

The Wind in the Willows Audience in United States

Name: The Wind in the Willows — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about The Wind in the Willows in United States — modelled from more than twelve digital signal sources. The Wind in the Willows has an estimated audience of 138,220 people in United States.

#7among Children's book in United States #885among Book / Manga / Comic in United States #1940in Literature

The average The Wind in the Willows fan in United States is 45.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Genetics, Bestseller, Sewing, with strongest over-indexing on Genetics (1.65× the country average).

Demographically, the The Wind in the Willows audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Wind in the Willows fan in United States is more female, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Genetics.

Category: Literature · Type: Book / Manga / Comic · Subtype: Children's book

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Wind in the Willows profile in United States.

Audience size

138K

in United States

Gender

85.9%♀

14.1% male

Age

45.2

average years

Country rank

#68732

Book / Manga / Comic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of The Wind in the Willows fans

85.9% are female, 14.1% are male, average age 45.2.

Fig. 02

Gender split

85.9%

Female

14.1%

Male

Demographic split for The Wind in the Willows audience in United States
Metric	Value
Female	85.9%
Male	14.1%
Average age	45.2
Estimated audience size	138,220

Fig. 03

Age distribution

Age distribution of the The Wind in the Willows audience in United States
Age bracket	Share	%
16-19		14%
20-29		15%
30-39		10%
40-49		17%
50+		44%

Fig. 04

Worldwide distribution

35.5%

of the worldwide The Wind in the Willows audience comes from United States.

Worldwide audience distribution share by country for The Wind in the Willows
Country	Share
United States	35.5%
United Kingdom	17.7%
Germany	8.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Wind in the Willows audience in United States is strongest.

Fig. 05

Top regions by affinity

The Wind in the Willows fans by region: top regions in United States
#	Region	Reach	×
01	Vermont	~1K	1.74×
02	Maine	~2K	1.59×
03	Oregon	~6K	1.53×
04	Washington	~10K	1.39×
05	Pennsylvania	~20K	1.38×
06	New Hampshire	~2K	1.38×
07	Idaho	~2K	1.29×
08	Utah	~4K	1.27×
09	Montana	~1K	1.26×
10	Massachusetts	~8K	1.20×
11	Washington, District of Columbia	~1K	1.16×
12	Colorado	~6K	1.15×
13	Connecticut	~4K	1.13×
14	Minnesota	~6K	1.11×
15	Virginia	~9K	1.06×
16	Maryland	~6K	1.05×
17	Kentucky	~5K	1.05×
18	Rhode Island	~1K	1.05×
19	Tennessee	~7K	1.02×
20	Nebraska	~2K	1.00×
21	North Carolina	~10K	0.99×
22	Wisconsin	~5K	0.99×
23	Arkansas	~3K	0.99×
24	Kansas	~3K	0.99×
25	New Mexico	~2K	0.99×
26	Indiana	~6K	0.98×
27	Michigan	~9K	0.97×
28	California	~40K	0.96×
29	Alaska	<1K	0.95×
30	New York	~20K	0.94×
31	Missouri	~5K	0.94×
32	Iowa	~3K	0.94×
33	Ohio	~10K	0.91×
34	West Virginia	~1K	0.91×
35	South Dakota	<1K	0.90×
36	North Dakota	<1K	0.88×
37	New Jersey	~8K	0.87×
38	Delaware	<1K	0.86×
39	Illinois	~10K	0.85×
40	South Carolina	~5K	0.85×
41	Mississippi	~2K	0.83×
42	Hawaii	~1K	0.81×
43	Georgia	~8K	0.78×
44	Texas	~20K	0.77×
45	Louisiana	~3K	0.74×
46	Oklahoma	~3K	0.73×
47	Nevada	~2K	0.71×
48	Florida	~20K	0.68×
49	Alabama	~3K	0.67×
50	Arizona	~5K	0.64×

Affinity by region — The Wind in the Willows, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Wind in the Willows audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Wind in the Willows audience
#	Interest	Category	×
01	Old Testament	Politics & Society	4.50×
02	Atheism	Politics & Society	3.47×
03	Graphic novel	Literature	2.72×
04	Human rights	Politics & Society	2.71×
05	Young-adult fiction	Literature	2.63×
06	Birdwatching	Pets & Animals	2.52×
07	Bestseller	Literature	2.46×
08	New Testament	Politics & Society	2.45×
09	Sewing machine	Home & Garden	2.31×
10	Animal testing	Politics & Society	2.31×
11	State school	Kids & Family	2.24×
12	Psychological thriller	Literature	2.04×
13	Life extension	Health	2.00×
14	Megan Fox	Movies & TV	1.84×
15	Sewing	Home & Garden	1.79×
16	Self-defense	Sports	1.71×
17	Preventive healthcare	Health	1.69×
18	Genetics	Kids & Family	1.65×
19	Audiobook	Literature	1.57×
20	Mystery fiction	Literature	1.52×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Wind in the Willows audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by The Wind in the Willows audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.43×
Tradition	CONSERVATISM	1.11×
Mindfulness	BALANCE	0.94×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by The Wind in the Willows audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.83×
Sports Activity	POWER	0.84×
Price Sensitivity	PREMIUM	0.90×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does The Wind in the Willows have in United States?

The Wind in the Willows has an estimated audience of 138,220 people in United States, concentrated in California and Texas.

What is the gender split and age of The Wind in the Willows fans?

85.9% of The Wind in the Willows fans are female, 14.1% are male, with an average age of 45.2 years.

Which brands do The Wind in the Willows fans like most?

The Wind in the Willows fans show strongest brand affinity for Genetics (1.65×), Bestseller (2.46×), and Sewing (1.79×) over the country average.

Where do The Wind in the Willows fans live in United States?

The Wind in the Willows fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do The Wind in the Willows fans also like?

Beyond The Wind in the Willows itself, the audience over-indexes on Bestseller (2.46×), Sewing (1.79×), Old Testament (4.5×), and New Testament (2.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Children's book audiences in United States

Willy Wonka & the Chocolate Factory (1,845,638)
Goosebumps (original series) (1,745,350)
Little Red Riding Hood (1,072,946)
The Little Prince (942,434)
Grimms' Fairy Tales (390,882)

See The Wind in the Willows audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Wind in the Willows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →