The Wind in the Willows Audience in United States

The Wind in the Willows has an estimated audience of 353,418 people in United States. 85.9% are female, 14.1% are male, average age 45.2. Top regions: California, Texas, New York. Top brand affinities: Genetics, Bestseller, Sewing, Mystery fiction, Romance novels.

The average The Wind in the Willows fan in United States is 45.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Genetics, Bestseller, Sewing, with strongest over-indexing on Genetics (1.64× the country average). Demographically, the The Wind in the Willows audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Mindfulness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Children's book

Demographics of The Wind in the Willows fans

Demographic split for The Wind in the Willows audience in United States
MetricValue
Female85.9%
Male14.1%
Average age45.2
Estimated audience size353,418

Audience persona

The typical The Wind in the Willows fan in United States is more female, around 45.2 years old, with strong Mindfulness tendencies and a notable affinity for Genetics.

Top regions in United States

Top regions ranked by reach for The Wind in the Willows in United States
RegionReachAffinity
California39,7821.02×
Texas24,1850.8×
New York19,6751×
Pennsylvania18,2421.53×
Florida16,7950.7×
North Carolina11,0631.04×
Illinois10,5920.9×
Washington10,4541.47×
Ohio10,0610.92×
Virginia9,4491.1×
Michigan9,0950.98×
Massachusetts8,7961.26×
Georgia8,3530.77×
New Jersey8,0800.9×
Tennessee7,2091.02×
Colorado6,7961.22×
Oregon6,6461.64×
Maryland6,6101.09×
Indiana6,4651×
Minnesota5,7411.13×
Missouri5,4360.95×
Wisconsin5,3211×
Kentucky4,7681.08×
South Carolina4,5590.86×
Connecticut4,2041.19×
Utah4,1921.32×
Louisiana3,0210.66×
Arkansas2,8680.98×
Kansas2,6770.96×
Iowa2,6390.91×
Idaho2,4271.37×
Arizona2,2500.31×
Nevada2,2140.65×
Maine2,2081.74×
New Hampshire2,1271.53×
Mississippi2,0880.72×
New Mexico1,7280.97×
Nebraska1,6990.96×
Alabama1,5510.31×
West Virginia1,3600.83×
Washington, District of Columbia1,3131.24×
Vermont1,2832.07×
Montana1,2481.27×
Oklahoma1,2360.31×
Rhode Island1,2161.08×
Hawaii1,0690.7×
Delaware7240.74×
South Dakota6400.78×
North Dakota4750.65×
Wyoming4750.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Wind in the Willows audience
BrandAffinityCategory
Genetics1.64×Kids & Family
Bestseller2.43×Literature
Sewing2.08×Home & Garden
Mystery fiction1.73×Literature
Romance novels1.71×Literature
Auction1.51×Shopping
Sewing machine2.67×Home & Garden
New Testament2.39×Politics & Society
E-book readers1.93×Technology & Electronics
Self-defense1.89×Sports
Audiobook1.85×Literature
Digital art1.73×Arts & Culture
State school2.41×Kids & Family
Atheism3.23×Politics & Society
Life extension2.14×Health
Preventive healthcare1.64×Health
Reptiles1.51×Pets & Animals
Graphic novel2.24×Literature
Animal testing2.05×Politics & Society
Young-adult fiction2.33×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Wind in the Willows audience
TraitClusterScore
MindfulnessBALANCE1.22
Need for SecurityCONSERVATISM1.21
Pet OwnershipJOY1.2
TraditionCONSERVATISM1.17
Price SensitivityPREMIUM1.11
Sports ActivityPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for The Wind in the Willows
CountryShare
United States44.4%
United Kingdom33.2%
Germany4.2%

See The Wind in the Willows audiences in other countries

More Children's book audiences in United States

Frequently asked questions

How many fans does The Wind in the Willows have in United States?

The Wind in the Willows has an estimated audience of 353,418 people in United States, concentrated in California and Texas.

What is the gender split and age of The Wind in the Willows fans?

85.9% of The Wind in the Willows fans are female, 14.1% are male, with an average age of 45.2 years.

Which brands do The Wind in the Willows fans like most?

The Wind in the Willows fans show strongest brand affinity for Genetics (1.64×), Bestseller (2.43×), and Sewing (2.08×) over the country average.

Where do The Wind in the Willows fans live in United States?

The Wind in the Willows fans in United States are most concentrated in California (reach 39,782), Texas (reach 24,185), and New York (reach 19,675). These three regions account for the largest share of the active audience.

What other brands do The Wind in the Willows fans also like?

Beyond The Wind in the Willows itself, the audience over-indexes on Bestseller (2.43×), Sewing (2.08×), Mystery fiction (1.73×), and Romance novels (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Wind in the Willows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.