Tiki bar Audience in United States
Tiki bar has an estimated audience of 1,408,056 people in United States. 58.0% are female, 42.0% are male, average age 43.3. Top regions: California, Florida, New York. Top brand affinities: Israel, Natural rubber, Alaska, Birthday Gifts, Unique Gifts.
The average Tiki bar fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Israel, Natural rubber, Alaska, with strongest over-indexing on Israel (2.34× the country average). Demographically, the Tiki bar audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Tiki bar fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 43.3 |
| Estimated audience size | 1,408,056 |
Audience persona
The typical Tiki bar fan in United States is more female, around 43.3 years old, with strong Design Affinity tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 291,952 | 1.89× |
| Florida | 288,800 | 3.03× |
| New York | 101,923 | 1.3× |
| Texas | 84,941 | 0.7× |
| New Jersey | 54,145 | 1.51× |
| Illinois | 51,733 | 1.1× |
| Pennsylvania | 49,437 | 1.04× |
| Michigan | 42,109 | 1.14× |
| North Carolina | 41,263 | 0.97× |
| Massachusetts | 36,452 | 1.31× |
| Maryland | 35,674 | 1.47× |
| Georgia | 32,529 | 0.75× |
| Colorado | 32,518 | 1.47× |
| Virginia | 31,851 | 0.93× |
| Ohio | 31,725 | 0.73× |
| Wisconsin | 31,387 | 1.48× |
| Washington | 29,520 | 1.05× |
| Hawaii | 28,154 | 4.65× |
| Nevada | 24,908 | 1.83× |
| South Carolina | 24,508 | 1.16× |
| Oregon | 21,501 | 1.33× |
| Arizona | 21,291 | 0.74× |
| Alabama | 19,700 | 1× |
| Missouri | 19,290 | 0.85× |
| Indiana | 18,386 | 0.71× |
| Tennessee | 17,752 | 0.63× |
| Louisiana | 13,530 | 0.75× |
| Minnesota | 13,335 | 0.66× |
| Oklahoma | 12,645 | 0.81× |
| Kansas | 11,748 | 1.06× |
| Kentucky | 10,500 | 0.59× |
| Connecticut | 9,125 | 0.65× |
| Iowa | 8,451 | 0.73× |
| Nebraska | 6,349 | 0.9× |
| Washington, District of Columbia | 5,594 | 1.32× |
| Utah | 5,097 | 0.4× |
| Mississippi | 4,833 | 0.42× |
| Rhode Island | 4,680 | 1.04× |
| Arkansas | 4,647 | 0.4× |
| New Hampshire | 4,434 | 0.8× |
| Maine | 3,620 | 0.72× |
| New Mexico | 3,127 | 0.44× |
| West Virginia | 3,113 | 0.47× |
| Delaware | 3,043 | 0.78× |
| Idaho | 2,745 | 0.39× |
| Vermont | 2,118 | 0.86× |
| Montana | 1,837 | 0.47× |
| North Dakota | 1,491 | 0.52× |
| South Dakota | 1,088 | 0.33× |
| Alaska | 1,046 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.34× | Travel & Leisure |
| Natural rubber | 2.07× | Cars & Mobility |
| Alaska | 1.7× | Travel & Leisure |
| Birthday Gifts | 3.01× | Kids & Family |
| Unique Gifts | 2.22× | Shopping |
| Bank account | 2.3× | Business & Career |
| Ken Burns | 5.96× | Movies & TV |
| Goop | 4.26× | Internet & Social Media |
| Governor of Michigan | 5.84× | Politics & Society |
| Karbala | 5.96× | Travel & Leisure |
| Vocal harmony | 2.8× | Music & Radio |
| Grinch | 2.48× | Movies & TV |
| Hibachi | 4.83× | Food & Beverages |
| Wok | 3.67× | Food & Beverages |
| Home staging | 2.87× | Home & Garden |
| Historic site | 2.33× | Arts & Culture |
| JDSU | 1.63× | Business & Career |
| Justice | 1.53× | Politics & Society |
| Mathcore | 4.22× | Music & Radio |
| New Era (Namibia) | 4.12× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.7 |
| Travelling | THRILL | 1.57 |
| Luxury Orientation | PREMIUM | 1.52 |
| DIY Mentality | THRILL | 1.41 |
| Healthy Lifestyle | BALANCE | 1.32 |
| Indulgence | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.5% |
| Italy | 3.4% |
| United Kingdom | 3.3% |
See Tiki bar audiences in other countries
More Food & Beverages audiences in United States
- Concerts (77,851,095)
- Parties (75,370,436)
- Beauty salons (70,926,762)
- Boutiques (69,295,965)
- Bars (68,702,776)
Frequently asked questions
How many fans does Tiki bar have in United States?
Tiki bar has an estimated audience of 1,408,056 people in United States, concentrated in California and Florida.
What is the gender split and age of Tiki bar fans?
58.0% of Tiki bar fans are female, 42.0% are male, with an average age of 43.3 years.
Which brands do Tiki bar fans like most?
Tiki bar fans show strongest brand affinity for Israel (2.34×), Natural rubber (2.07×), and Alaska (1.7×) over the country average.
Where do Tiki bar fans live in United States?
Tiki bar fans in United States are most concentrated in California (reach 291,952), Florida (reach 288,800), and New York (reach 101,923). These three regions account for the largest share of the active audience.
What other brands do Tiki bar fans also like?
Beyond Tiki bar itself, the audience over-indexes on Natural rubber (2.07×), Alaska (1.7×), Birthday Gifts (3.01×), and Unique Gifts (2.22×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tiki bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.