Rascasse Audience Intelligence

tootsie pops Target Market in United States

A data profile of the people who buy, follow and care about tootsie pops in United States — modelled from more than twelve digital signal sources. tootsie pops has an estimated audience of 211,313 people in United States.

#6300among Brand in United States#2926in Food & Beverages

The average tootsie pops fan in United States is 34.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vegemite, Hayley Williams, Sharon Stone, with strongest over-indexing on Vegemite (207.77× the country average).

Demographically, the tootsie pops audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical tootsie pops fan in United States is balanced, around 34.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Vegemite.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the tootsie pops profile in United States.

Audience size
211K
in United States
Gender
52.3%♀
47.7% male
Age
34.5
average years
Country rank
#57324
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of tootsie pops

52.3% are female, 47.7% are male, average age 34.5.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for tootsie pops audience in United States
MetricValue
Female52.3%
Male47.7%
Average age34.5
Estimated audience size211,313
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the tootsie pops audience in United States
Age bracketShare%
16-1936%
20-2917%
30-3916%
40-4920%
50+12%
Fig. 04

Worldwide distribution

77.1%

of the worldwide tootsie pops audience comes from United States.

Worldwide audience distribution share by country for tootsie pops
CountryShare
United States77.1%
Japan8.5%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the tootsie pops audience in United States is strongest.

Fig. 05

Top regions by affinity

tootsie pops customers by region in United States
#RegionReachAffinity×
01Iowa~2K1.19×
02Pennsylvania~8K1.16×
03Indiana~4K1.15×
04Wisconsin~4K1.15×
05Nebraska~1K1.15×
06Ohio~7K1.14×
07New Jersey~6K1.13×
08Michigan~6K1.11×
09Minnesota~3K1.08×
10Nevada~2K1.08×
11Kansas~2K1.07×
12Arizona~5K1.05×
13Utah~2K1.05×
14West Virginia~1K1.05×
15Oregon~3K1.04×
16Maine<1K1.04×
17Missouri~4K1.03×
18Louisiana~3K1.03×
19South Dakota<1K1.02×
20North Dakota<1K1.02×
21Vermont<1K1.02×
22Illinois~7K1.01×
23Washington~4K1.01×
24Massachusetts~4K1.01×
25Connecticut~2K1.01×
26Kentucky~3K1.00×
27Idaho~1K1.00×
28New Hampshire<1K1.00×
29Oklahoma~2K0.99×
30Delaware<1K0.99×
31Montana<1K0.98×
32California~20K0.97×
33Arkansas~2K0.97×
34Alaska<1K0.97×
35Rhode Island<1K0.96×
36Texas~20K0.95×
37Virginia~5K0.95×
38New York~10K0.94×
39Maryland~3K0.94×
40New Mexico<1K0.93×
41North Carolina~6K0.92×
42Mississippi~2K0.92×
43South Carolina~3K0.91×
44Hawaii<1K0.91×
45Tennessee~4K0.89×
46Alabama~3K0.89×
47Georgia~6K0.88×
48Colorado~3K0.88×
49Florida~10K0.83×
50Washington, District of Columbia<1K0.82×
Fig. 06

Affinity by region

Affinity by region — tootsie pops, United States
0.82×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the tootsie pops audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for tootsie pops audience
#·InterestCategoryAffinity×
01VegemiteFood & Beverages207.77×
02Hayley WilliamsMusic & Radio71.85×
03Sharon StoneMovies & TV36.11×
04RCITravel & Leisure23.81×
05TissotFashion & Accessoires20.37×
06Kiernan ShipkaMovies & TV20.00×
07Zoom!Business & Career15.39×
08WattpadInternet & Social Media11.23×
09DepopFashion & Accessoires8.90×
10Obsessed (2009 film)Movies & TV8.66×
11BoxingSports6.36×
12Weather forecastingHome & Garden5.60×
13Google DriveTechnology & Electronics5.26×
14Discount storesShopping5.15×
15FedExBusiness & Career5.14×
16Pizza HutFood & Beverages5.12×
17NASDAQBusiness & Career4.38×
18SubwayFood & Beverages4.36×
19Domino's PizzaFood & Beverages3.67×
20McDonald'sFood & Beverages3.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the tootsie pops audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by tootsie pops audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.75×
IndulgenceJOY2.65×
Price SensitivityPREMIUM2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by tootsie pops audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.68×
Risk AppetiteTHRILL0.80×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is tootsie pops's target market in United States?

tootsie pops's target market in United States covers an estimated 211,313 people, concentrated in California and Texas.

02

What is the gender split and age of tootsie pops customers?

52.3% of the tootsie pops audience are female, 47.7% are male, with an average age of 34.5 years.

03

Which brands do tootsie pops fans like most?

tootsie pops fans show strongest brand affinity for Vegemite (207.77×), Hayley Williams (71.85×), and Sharon Stone (36.11×) over the country average.

04

Where do tootsie pops fans live in United States?

tootsie pops fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do tootsie pops fans also like?

Beyond tootsie pops itself, the audience over-indexes on Hayley Williams (71.85×), Sharon Stone (36.11×), Zoom! (15.39×), and Google Drive (5.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See tootsie pops audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for tootsie pops. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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