Rascasse Audience Intelligence

Topdeck Target Market in United States

A data profile of the people who buy, follow and care about Topdeck in United States — modelled from more than twelve digital signal sources. Topdeck has an estimated audience of 309,897 people in United States.

#4916among Brand in United States#3956in Travel & Leisure

The average Topdeck fan in United States is 36.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New Jersey, Nevada.

Top brand affinities include Gate 1 Travel, StudentUniverse, Nothing Bundt Cakes, with strongest over-indexing on Gate 1 Travel (166.97× the country average).

Demographically, the Topdeck audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Topdeck fan in United States is more female, around 36.3 years old, with strong Travelling tendencies and a notable affinity for Gate 1 Travel.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Topdeck profile in United States.

Audience size
310K
in United States
Gender
56.4%♀
43.6% male
Age
36.3
average years
Country rank
#47548
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Topdeck

56.4% are female, 43.6% are male, average age 36.3.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Topdeck audience in United States
MetricValue
Female56.4%
Male43.6%
Average age36.3
Estimated audience size309,897
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Topdeck audience in United States
Age bracketShare%
16-1927%
20-2923%
30-3917%
40-4918%
50+16%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Topdeck audience comes from United States.

Worldwide audience distribution share by country for Topdeck
CountryShare
United States22.6%
Australia21.5%
United Kingdom9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Topdeck audience in United States is strongest.

Fig. 05

Top regions by affinity

Topdeck customers by region in United States
#RegionReachAffinity×
01Nevada~20K7.53×
02New Jersey~20K2.91×
03Georgia~20K2.12×
04Pennsylvania~20K1.78×
05Montana~1K1.48×
06Missouri~6K1.22×
07New Mexico~2K1.22×
08California~40K1.21×
09Wisconsin~5K1.13×
10Oklahoma~4K1.07×
11Alaska<1K1.01×
12Washington, District of Columbia<1K0.98×
13South Dakota<1K0.98×
14Connecticut~3K0.97×
15Hawaii~1K0.95×
16Vermont<1K0.93×
17Washington~6K0.92×
18North Dakota<1K0.91×
19Oregon~3K0.90×
20New Hampshire~1K0.90×
21Maine<1K0.89×
22Delaware<1K0.89×
23Utah~2K0.87×
24Iowa~2K0.87×
25Nebraska~1K0.87×
26West Virginia~1K0.87×
27Rhode Island<1K0.87×
28Kentucky~3K0.86×
29Illinois~9K0.85×
30South Carolina~4K0.85×
31Idaho~1K0.84×
32Ohio~8K0.82×
33Louisiana~3K0.82×
34Arkansas~2K0.82×
35Colorado~4K0.81×
36Maryland~4K0.80×
37Mississippi~2K0.80×
38Kansas~2K0.80×
39New York~10K0.79×
40Florida~20K0.78×
41Massachusetts~5K0.78×
42Texas~20K0.77×
43Minnesota~3K0.77×
44North Carolina~7K0.76×
45Alabama~3K0.76×
46Arizona~5K0.75×
47Tennessee~5K0.74×
48Virginia~5K0.72×
49Indiana~4K0.72×
50Michigan~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Topdeck, United States
0.71×1.00×7.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Topdeck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Topdeck audience
#·InterestCategoryAffinity×
01Gate 1 TravelTravel & Leisure166.97×
02StudentUniverseTravel & Leisure140.05×
03Edinburgh CastleTravel & Leisure31.40×
04Tower of LondonTravel & Leisure28.81×
05Tower BridgeTravel & Leisure28.79×
06Fright NightMovies & TV26.57×
07Joe DiMaggioSports24.10×
08Sarah ConnorMusic & Radio22.34×
09Babe RuthSports17.54×
10London EyeTravel & Leisure15.63×
11ABCMovies & TV10.33×
12Florida PanthersSports10.14×
13British MuseumArts & Culture9.09×
14Nothing Bundt CakesFood & Beverages9.07×
15Zara LarssonMusic & Radio8.62×
16Diaper bagKids & Family4.26×
17Robert RedfordMovies & TV3.82×
18Summer vacationTravel & Leisure3.76×
19AirbnbTravel & Leisure2.32×
20Alcoholic beveragesFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Topdeck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Topdeck audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.74×
PatriotismCONSERVATISM2.60×
Risk AppetiteTHRILL1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Topdeck audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Pet OwnershipJOY0.92×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Topdeck's target market in United States?

Topdeck's target market in United States covers an estimated 309,897 people, concentrated in California and New Jersey.

02

What is the gender split and age of Topdeck customers?

56.4% of the Topdeck audience are female, 43.6% are male, with an average age of 36.3 years.

03

Which brands do Topdeck fans like most?

Topdeck fans show strongest brand affinity for Gate 1 Travel (166.97×), StudentUniverse (140.05×), and Nothing Bundt Cakes (9.07×) over the country average.

04

Where do Topdeck fans live in United States?

Topdeck fans in United States are most concentrated in California (reach ~40K), New Jersey (reach ~20K), and Nevada (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Topdeck fans also like?

Beyond Topdeck itself, the audience over-indexes on StudentUniverse (140.05×), Nothing Bundt Cakes (9.07×), Babe Ruth (17.54×), and Joe DiMaggio (24.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Topdeck audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Topdeck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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