Topdeck Audience in United States

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Topdeck has an estimated audience of 305,291 people in United States. 56.4% are female, 43.6% are male, average age 36.3. Top regions: California, Georgia, Texas. Top brand affinities: Historic site, Vocal harmony, Dog breed, Mathcore, Fairy godmother.

The average Topdeck fan in United States is 36.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Georgia, Texas. Top brand affinities include Historic site, Vocal harmony, Dog breed, with strongest over-indexing on Historic site (14.03× the country average). Demographically, the Topdeck audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Topdeck fans

Demographic split for Topdeck audience in United States
MetricValue
Female56.4%
Male43.6%
Average age36.3
Estimated audience size305,291

Audience persona

The typical Topdeck fan in United States is more female, around 36.3 years old, with strong Travelling tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Topdeck in United States
RegionReachAffinity
California47,6271.42×
Georgia25,8052.74×
Texas22,7180.87×
New Jersey22,4782.9×
Florida18,3470.89×
Pennsylvania18,3371.78×
New York14,6920.86×
Illinois10,2131×
Nevada9,9743.38×
Ohio8,1420.87×
North Carolina7,5780.82×
Washington5,9940.98×
Michigan5,8860.74×
Wisconsin5,8851.28×
Virginia5,6350.76×
Arizona5,0150.8×
Massachusetts4,8650.81×
Maryland4,7170.9×
Missouri4,5680.93×
South Carolina4,4130.96×
Colorado4,2800.89×
Tennessee3,8480.63×
Minnesota3,5490.81×
Indiana3,4650.62×
Oklahoma3,3620.99×
Connecticut3,1611.03×
Louisiana3,0300.77×
Kentucky2,9490.77×
Oregon2,9070.83×
Alabama2,7160.64×
Utah2,2360.82×
New Mexico2,0911.37×
Iowa1,8270.73×
Montana1,6011.89×
Arkansas1,5700.62×
Kansas1,4430.6×
Mississippi1,3460.54×
Hawaii1,2250.93×
Nebraska1,2050.79×
Washington, District of Columbia1,0541.15×
New Hampshire9440.78×
West Virginia9380.66×
Idaho8340.54×
Maine8280.76×
Alaska7281.11×
Rhode Island6080.63×
Delaware5440.65×
South Dakota5370.76×
Vermont3800.71×
North Dakota3480.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Topdeck audience
BrandAffinityCategory
Historic site14.03×Arts & Culture
Vocal harmony10.23×Music & Radio
Dog breed1.95×Pets & Animals
Mathcore13.02×Music & Radio
Fairy godmother11.53×Literature
Mothercare4.98×Kids & Family
Women's empowerment6.44×Politics & Society
Grinch5.5×Movies & TV
Goop6.58×Internet & Social Media
Governor of Michigan9.05×Politics & Society
Hipster11.2×Politics & Society
Voltron: Legendary Defender18.25×Movies & TV
Jesse Plemons3.9×Movies & TV
Home equity1.99×Home & Garden
South Asian cuisine8.34×Food & Beverages
La Jolla8.34×Travel & Leisure
Natural rubber1.83×Cars & Mobility
Nebraska Cornhuskers football3.18×Sports
Hibachi6.63×Food & Beverages
Guitarist (magazine)9.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Topdeck audience
TraitClusterScore
TravellingTHRILL3.34
Design AffinityPREMIUM2.53
PatriotismCONSERVATISM1.96
Quality AwarenessPREMIUM1.94
LGBTQ+ IdentityOPEN1.92
SustainabilityBALANCE1.73

Worldwide distribution

Worldwide audience distribution share by country for Topdeck
CountryShare
United States22.4%
Australia22.0%
United Kingdom9.4%

See Topdeck audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Topdeck have in United States?

Topdeck has an estimated audience of 305,291 people in United States, concentrated in California and Georgia.

What is the gender split and age of Topdeck fans?

56.4% of Topdeck fans are female, 43.6% are male, with an average age of 36.3 years.

Which brands do Topdeck fans like most?

Topdeck fans show strongest brand affinity for Historic site (14.03×), Vocal harmony (10.23×), and Dog breed (1.95×) over the country average.

Where do Topdeck fans live in United States?

Topdeck fans in United States are most concentrated in California (reach 47,627), Georgia (reach 25,805), and Texas (reach 22,718). These three regions account for the largest share of the active audience.

What other brands do Topdeck fans also like?

Beyond Topdeck itself, the audience over-indexes on Vocal harmony (10.23×), Dog breed (1.95×), Mathcore (13.02×), and Fairy godmother (11.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Topdeck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.