Topdeck Audience in United States

Topdeck has an estimated audience of 305,291 people in United States. 56.4% are female, 43.6% are male, average age 36.3. Top regions: California, Georgia, Texas. Top brand affinities: Gate 1 Travel, Indeed.com, Twin Peaks, Google Maps, Autism Awareness.

The average Topdeck fan in United States is 36.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Georgia, Texas. Top brand affinities include Gate 1 Travel, Indeed.com, Twin Peaks, with strongest over-indexing on Gate 1 Travel (142.45× the country average). Demographically, the Topdeck audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Topdeck fans

Demographic split for Topdeck audience in United States
MetricValue
Female56.4%
Male43.6%
Average age36.3
Estimated audience size305,291

Audience persona

The typical Topdeck fan in United States is more female, around 36.3 years old, with strong Travelling tendencies and a notable affinity for Gate 1 Travel.

Top regions in United States

Top regions ranked by reach for Topdeck in United States
RegionReachAffinity
California47,6271.42×
Georgia25,8052.74×
Texas22,7180.87×
New Jersey22,4782.9×
Florida18,3470.89×
Pennsylvania18,3371.78×
New York14,6920.86×
Illinois10,2131×
Nevada9,9743.38×
Ohio8,1420.87×
North Carolina7,5780.82×
Washington5,9940.98×
Michigan5,8860.74×
Wisconsin5,8851.28×
Virginia5,6350.76×
Arizona5,0150.8×
Massachusetts4,8650.81×
Maryland4,7170.9×
Missouri4,5680.93×
South Carolina4,4130.96×
Colorado4,2800.89×
Tennessee3,8480.63×
Minnesota3,5490.81×
Indiana3,4650.62×
Oklahoma3,3620.99×
Connecticut3,1611.03×
Louisiana3,0300.77×
Kentucky2,9490.77×
Oregon2,9070.83×
Alabama2,7160.64×
Utah2,2360.82×
New Mexico2,0911.37×
Iowa1,8270.73×
Montana1,6011.89×
Arkansas1,5700.62×
Kansas1,4430.6×
Mississippi1,3460.54×
Hawaii1,2250.93×
Nebraska1,2050.79×
Washington, District of Columbia1,0541.15×
New Hampshire9440.78×
West Virginia9380.66×
Idaho8340.54×
Maine8280.76×
Alaska7281.11×
Rhode Island6080.63×
Delaware5440.65×
South Dakota5370.76×
Vermont3800.71×
North Dakota3480.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Topdeck audience
BrandAffinityCategory
Gate 1 Travel142.45×Travel & Leisure
Indeed.com10.57×Business & Career
Twin Peaks19.22×Movies & TV
Google Maps8.14×Internet & Social Media
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Google News10.92×News
Tumi48.17×Fashion & Accessoires
Fiverr25.96×Business & Career
Enterprise Rent-A-Car10.45×Cars & Mobility
PSV Eindhoven54.41×Sports
Conrad Hotels71.67×Travel & Leisure
Microblogging12.67×Technology & Electronics
Apple Store11.19×Shopping
Singer-songwriter5.51×Music & Radio
Capital One5.38×Business & Career
DuckDuckGo11.79×Internet & Social Media
Back to the Future18.25×Movies & TV
StudentUniverse67.01×Travel & Leisure
Alexandra Daddario11.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Topdeck audience
TraitClusterScore
TravellingTHRILL3.34
Design AffinityPREMIUM2.53
PatriotismCONSERVATISM1.96
Quality AwarenessPREMIUM1.94
LGBTQ+ IdentityOPEN1.92
SustainabilityBALANCE1.73

Worldwide distribution

Worldwide audience distribution share by country for Topdeck
CountryShare
United States22.4%
Australia22.0%
United Kingdom9.4%

See Topdeck audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Topdeck have in United States?

Topdeck has an estimated audience of 305,291 people in United States, concentrated in California and Georgia.

What is the gender split and age of Topdeck fans?

56.4% of Topdeck fans are female, 43.6% are male, with an average age of 36.3 years.

Which brands do Topdeck fans like most?

Topdeck fans show strongest brand affinity for Gate 1 Travel (142.45×), Indeed.com (10.57×), and Twin Peaks (19.22×) over the country average.

Where do Topdeck fans live in United States?

Topdeck fans in United States are most concentrated in California (reach 47,627), Georgia (reach 25,805), and Texas (reach 22,718). These three regions account for the largest share of the active audience.

What other brands do Topdeck fans also like?

Beyond Topdeck itself, the audience over-indexes on Indeed.com (10.57×), Twin Peaks (19.22×), Google Maps (8.14×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Topdeck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.