TourRadar Audience in United States
TourRadar has an estimated audience of 311,728 people in United States. 44.9% are female, 55.1% are male, average age 35.6. Top regions: California, Florida, New York. Top brand affinities: Grinch, Vocal harmony, Kiama, New South Wales, Natural rubber, Mathcore.
The average TourRadar fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Grinch, Vocal harmony, Kiama, New South Wales, with strongest over-indexing on Grinch (11.75× the country average). Demographically, the TourRadar audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine
Demographics of TourRadar fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 35.6 |
| Estimated audience size | 311,728 |
Audience persona
The typical TourRadar fan in United States is more male, around 35.6 years old, with strong Travelling tendencies and a notable affinity for Grinch.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 58,338 | 1.7× |
| Florida | 31,111 | 1.47× |
| New York | 26,569 | 1.53× |
| Texas | 24,953 | 0.93× |
| New Jersey | 12,119 | 1.53× |
| Illinois | 10,829 | 1.04× |
| Virginia | 9,630 | 1.27× |
| Georgia | 9,225 | 0.96× |
| Pennsylvania | 9,163 | 0.87× |
| North Carolina | 9,072 | 0.97× |
| Washington | 8,054 | 1.29× |
| Ohio | 7,575 | 0.79× |
| Massachusetts | 7,572 | 1.23× |
| Arizona | 7,375 | 1.16× |
| Colorado | 7,157 | 1.46× |
| Maryland | 6,892 | 1.29× |
| Michigan | 6,178 | 0.76× |
| Wisconsin | 5,106 | 1.09× |
| Indiana | 4,755 | 0.83× |
| Minnesota | 4,501 | 1.01× |
| Oregon | 4,233 | 1.18× |
| Nevada | 4,160 | 1.38× |
| South Carolina | 4,020 | 0.86× |
| Connecticut | 3,673 | 1.17× |
| Tennessee | 3,591 | 0.57× |
| Missouri | 3,555 | 0.71× |
| Utah | 2,826 | 1.01× |
| Hawaii | 2,540 | 1.9× |
| Alabama | 2,379 | 0.55× |
| Kentucky | 2,320 | 0.59× |
| Louisiana | 2,125 | 0.53× |
| Idaho | 1,945 | 1.24× |
| Iowa | 1,800 | 0.7× |
| Arkansas | 1,750 | 0.68× |
| New Hampshire | 1,714 | 1.4× |
| Washington, District of Columbia | 1,523 | 1.63× |
| Kansas | 1,502 | 0.61× |
| New Mexico | 1,455 | 0.93× |
| Oklahoma | 1,403 | 0.41× |
| Mississippi | 1,066 | 0.42× |
| Alaska | 1,038 | 1.56× |
| Nebraska | 1,011 | 0.65× |
| Maine | 954 | 0.85× |
| Rhode Island | 827 | 0.83× |
| Delaware | 741 | 0.86× |
| Vermont | 730 | 1.33× |
| West Virginia | 667 | 0.46× |
| Montana | 626 | 0.72× |
| South Dakota | 550 | 0.76× |
| Wyoming | 388 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grinch | 11.75× | Movies & TV |
| Vocal harmony | 12.75× | Music & Radio |
| Kiama, New South Wales | 130.07× | Travel & Leisure |
| Natural rubber | 2.52× | Cars & Mobility |
| Mathcore | 9.64× | Music & Radio |
| JDSU | 3.36× | Business & Career |
| Hipster | 10.49× | Politics & Society |
| Fairy godmother | 7.61× | Literature |
| Minnesota | 1.77× | Travel & Leisure |
| Governor of Michigan | 7.17× | Politics & Society |
| Home equity | 1.75× | Home & Garden |
| No Escape (1994 film) | 9.23× | Movies & TV |
| Goop | 3.96× | Internet & Social Media |
| Women's empowerment | 3.07× | Politics & Society |
| TV Fanatic | 7.49× | Movies & TV |
| Hang Seng Index | 9.27× | Business & Career |
| The Gruffalo (film) | 12.4× | Movies & TV |
| Keene, New Hampshire | 13.16× | Travel & Leisure |
| Gift registry | 8.4× | Kids & Family |
| Sears | 2.64× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 3.37 |
| Quality Awareness | PREMIUM | 2.25 |
| Indulgence | JOY | 1.72 |
| Design Affinity | PREMIUM | 1.57 |
| Sustainability | BALANCE | 1.37 |
| Spirituality | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.1% |
| Australia | 11.1% |
| Canada | 9.4% |
See TourRadar audiences in other countries
More Travel & Leisure audiences in United States
Frequently asked questions
How many fans does TourRadar have in United States?
TourRadar has an estimated audience of 311,728 people in United States, concentrated in California and Florida.
What is the gender split and age of TourRadar fans?
44.9% of TourRadar fans are female, 55.1% are male, with an average age of 35.6 years.
Which brands do TourRadar fans like most?
TourRadar fans show strongest brand affinity for Grinch (11.75×), Vocal harmony (12.75×), and Kiama, New South Wales (130.07×) over the country average.
Where do TourRadar fans live in United States?
TourRadar fans in United States are most concentrated in California (reach 58,338), Florida (reach 31,111), and New York (reach 26,569). These three regions account for the largest share of the active audience.
What other brands do TourRadar fans also like?
Beyond TourRadar itself, the audience over-indexes on Vocal harmony (12.75×), Kiama, New South Wales (130.07×), Natural rubber (2.52×), and Mathcore (9.64×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for TourRadar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.