Rascasse Audience Intelligence

TourRadar Audience in United States

A data profile of the people who buy, follow and care about TourRadar in United States — modelled from more than twelve digital signal sources. TourRadar has an estimated audience of 175,080 people in United States.

#2147among Website / Newspaper / Magazine in United States#5354in Travel & Leisure

The average TourRadar fan in United States is 35.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Pizza Planet, Gate 1 Travel, TransUnion, with strongest over-indexing on Pizza Planet (171.93× the country average).

Demographically, the TourRadar audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TourRadar fan in United States is more male, around 35.6 years old, with strong Quality Awareness tendencies and a notable affinity for Pizza Planet.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TourRadar profile in United States.

Audience size
175K
in United States
Gender
44.9%♀
55.1% male
Age
35.6
average years
Country rank
#62199
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-84%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of TourRadar

44.9% are female, 55.1% are male, average age 35.6.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for TourRadar audience in United States
MetricValue
Female44.9%
Male55.1%
Average age35.6
Estimated audience size175,080
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the TourRadar audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3919%
40-4920%
50+12%
Fig. 04

Worldwide distribution

30.4%

of the worldwide TourRadar audience comes from United States.

Worldwide audience distribution share by country for TourRadar
CountryShare
United States30.4%
Australia13.8%
Canada11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TourRadar audience in United States is strongest.

Fig. 05

Top regions by affinity

TourRadar fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~2K1.56×
02California~50K1.53×
03New Jersey~10K1.42×
04Florida~30K1.41×
05New York~20K1.40×
06Colorado~7K1.33×
07Washington, District of Columbia~1K1.33×
08Alaska<1K1.29×
09Nevada~4K1.26×
10Virginia~9K1.22×
11New Hampshire~2K1.22×
12Washington~8K1.20×
13Maryland~6K1.20×
14Massachusetts~7K1.17×
15Connecticut~4K1.15×
16Oregon~4K1.11×
17Idaho~2K1.11×
18Vermont<1K1.10×
19Arizona~7K1.08×
20Delaware<1K1.05×
21Wisconsin~5K1.03×
22Illinois~10K1.01×
23Minnesota~4K0.99×
24Maine~1K0.99×
25Utah~3K0.97×
26North Carolina~9K0.95×
27New Mexico~1K0.95×
28Montana<1K0.94×
29South Dakota<1K0.94×
30Georgia~9K0.93×
31Rhode Island<1K0.92×
32South Carolina~4K0.91×
33Kansas~2K0.91×
34North Dakota<1K0.90×
35Pennsylvania~9K0.89×
36Texas~20K0.87×
37West Virginia~1K0.86×
38Arkansas~2K0.84×
39Nebraska~1K0.83×
40Michigan~7K0.82×
41Iowa~2K0.81×
42Ohio~8K0.80×
43Indiana~5K0.80×
44Missouri~4K0.79×
45Mississippi~2K0.77×
46Kentucky~3K0.76×
47Tennessee~5K0.75×
48Louisiana~3K0.75×
49Alabama~3K0.71×
50Oklahoma~2K0.71×
Fig. 06

Affinity by region

Affinity by region — TourRadar, United States
0.71×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TourRadar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TourRadar audience
#·InterestCategoryAffinity×
01Pizza PlanetFood & Beverages171.93×
02Gate 1 TravelTravel & Leisure65.25×
03Anjelica HustonMovies & TV20.00×
04Copa AirlinesTravel & Leisure20.00×
05The A-TeamMovies & TV20.00×
06Janie and JackShopping16.63×
07TransUnionTechnology & Electronics15.30×
08CheapOairTravel & Leisure14.26×
09Jordan BelfortBusiness & Career14.16×
10Anya Taylor-JoyMovies & TV8.65×
11First class travelTravel & Leisure7.84×
12Sustainable energyHome & Garden6.45×
13Renewable energyBusiness & Career5.15×
14National parkTravel & Leisure4.32×
15Mortgage loansBusiness & Career4.13×
16FedExBusiness & Career4.09×
17Bank of AmericaBusiness & Career3.73×
18AirbnbTravel & Leisure3.68×
19PinterestInternet & Social Media2.74×
20Planet FitnessSports2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TourRadar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TourRadar audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.51×
TravellingTHRILL3.18×
SustainabilityBALANCE2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TourRadar audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.47×
Early Adopter MentalityPOWER0.84×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TourRadar have in United States?

TourRadar has an estimated audience of 175,080 people in United States, concentrated in California and Florida.

02

What is the gender split and age of TourRadar fans?

44.9% of TourRadar fans are female, 55.1% are male, with an average age of 35.6 years.

03

Which brands do TourRadar fans like most?

TourRadar fans show strongest brand affinity for Pizza Planet (171.93×), Gate 1 Travel (65.25×), and TransUnion (15.3×) over the country average.

04

Where do TourRadar fans live in United States?

TourRadar fans in United States are most concentrated in California (reach ~50K), Florida (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do TourRadar fans also like?

Beyond TourRadar itself, the audience over-indexes on Gate 1 Travel (65.25×), TransUnion (15.3×), First class travel (7.84×), and CheapOair (14.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See TourRadar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TourRadar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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