Rascasse Audience Intelligence

Trill Burgers Target Market in United States

A data profile of the people who buy, follow and care about Trill Burgers in United States — modelled from more than twelve digital signal sources. Trill Burgers has an estimated audience of 756,819 people in United States.

The average Trill Burgers fan in United States is 38.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Whataburger, Jersey Mike's Subs, Pizza Hut, with strongest over-indexing on Whataburger (10.72× the country average).

Demographically, the Trill Burgers audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trill Burgers fan in United States is balanced, around 38.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Whataburger.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trill Burgers profile in United States.

Audience size
757K
in United States
Gender
54.8%
45.2% male
Age
38.4
average years
Country rank
#28479
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Trill Burgers

54.8% are female, 45.2% are male, average age 38.4.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Trill Burgers audience in United States
MetricValue
Female54.8%
Male45.2%
Average age38.4
Estimated audience size756,819
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Trill Burgers audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

97.9%

of the worldwide Trill Burgers audience comes from United States.

Worldwide audience distribution share by country for Trill Burgers
CountryShare
United States97.9%
China0.4%
Canada0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trill Burgers audience in United States is strongest.

Fig. 05

Top regions by affinity

Trill Burgers customers by region in United States
#RegionReachAffinity×
01Texas~600K26.57×
02Louisiana~20K2.26×
03Mississippi~9K1.35×
04Arkansas~7K1.09×
05Georgia~30K1.07×
06Alabama~10K0.99×
07Oklahoma~8K0.93×
08Alaska~2K0.92×
09South Carolina~10K0.86×
10Vermont~1K0.86×
11Missouri~10K0.84×
12Montana~2K0.84×
13South Dakota~2K0.84×
14North Dakota~1K0.84×
15Washington, District of Columbia~2K0.82×
16Idaho~3K0.81×
17New Hampshire~3K0.81×
18Maine~2K0.81×
19Tennessee~10K0.80×
20Rhode Island~2K0.80×
21Maryland~10K0.79×
22Delaware~2K0.77×
23Illinois~20K0.75×
24West Virginia~3K0.75×
25Hawaii~3K0.75×
26Virginia~10K0.73×
27Kansas~5K0.71×
28Nebraska~3K0.69×
29New Mexico~3K0.69×
30North Carolina~20K0.68×
31Nevada~5K0.65×
32Colorado~8K0.63×
33Kentucky~6K0.63×
34Indiana~9K0.62×
35Utah~4K0.62×
36Iowa~4K0.61×
37Michigan~10K0.60×
38Ohio~10K0.59×
39Florida~30K0.58×
40Connecticut~5K0.57×
41Wisconsin~7K0.55×
42Oregon~5K0.55×
43Arizona~9K0.54×
44Minnesota~6K0.51×
45New Jersey~9K0.44×
46Pennsylvania~10K0.43×
47Washington~7K0.43×
48Massachusetts~7K0.43×
49New York~20K0.42×
50California~40K0.40×
Fig. 06

Affinity by region

Affinity by region — Trill Burgers, United States
0.40×1.00×26.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trill Burgers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trill Burgers audience
#·InterestCategoryAffinity×
01WhataburgerFood & Beverages10.72×
02Jersey Mike's SubsFood & Beverages5.08×
03Outback SteakhouseFood & Beverages3.32×
04Street foodFood & Beverages2.79×
057-ElevenShopping2.59×
06Pizza HutFood & Beverages2.37×
07Chick-fil-AFood & Beverages2.20×
08Culver'sFood & Beverages2.16×
09Mobile gameGames1.91×
10KFCFood & Beverages1.91×
11LunchFood & Beverages1.85×
12McDonald'sFood & Beverages1.83×
13In-N-Out BurgerFood & Beverages1.75×
14Wendy'sFood & Beverages1.71×
15SubwayFood & Beverages1.71×
16Take-outFood & Beverages1.71×
17Burger KingFood & Beverages1.70×
18Domino's PizzaFood & Beverages1.64×
19FoodieFood & Beverages1.59×
20StarbucksFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trill Burgers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Trill Burgers audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.48×
IndulgenceJOY1.46×
Urban LifestyleOPEN1.26×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Trill Burgers audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
TraditionCONSERVATISM0.87×
CreativityOPEN0.90×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Trill Burgers's target market in United States?

Trill Burgers's target market in United States covers an estimated 756,819 people, concentrated in Texas and California.

02

What is the gender split and age of Trill Burgers customers?

54.8% of the Trill Burgers audience are female, 45.2% are male, with an average age of 38.4 years.

03

Which brands do Trill Burgers fans like most?

Trill Burgers fans show strongest brand affinity for Whataburger (10.72×), Jersey Mike's Subs (5.08×), and Pizza Hut (2.37×) over the country average.

04

Where do Trill Burgers fans live in United States?

Trill Burgers fans in United States are most concentrated in Texas (reach ~600K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Trill Burgers fans also like?

Beyond Trill Burgers itself, the audience over-indexes on Jersey Mike's Subs (5.08×), Pizza Hut (2.37×), Chick-fil-A (2.2×), and 7-Eleven (2.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trill Burgers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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