United States Department of Energy Audience in United States

United States Department of Energy logo

United States Department of Energy has an estimated audience of 626,309 people in United States. 35.8% are female, 64.2% are male, average age 47.7. Top regions: Maryland, California, Virginia. Top brand affinities: Shiba Inu, Gilbert Burns (fighter), Zihuatanejo, Wikia, Alaska.

The average United States Department of Energy fan in United States is 47.7 years old, more male, and lives primarily in Maryland. The audience is concentrated in Maryland, California, Virginia. Top brand affinities include Shiba Inu, Gilbert Burns (fighter), Zihuatanejo, with strongest over-indexing on Shiba Inu (29.27× the country average). Demographically, the United States Department of Energy audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of United States Department of Energy fans

Demographic split for United States Department of Energy audience in United States
MetricValue
Female35.8%
Male64.2%
Average age47.7
Estimated audience size626,309

Audience persona

The typical United States Department of Energy fan in United States is more male, around 47.7 years old, with strong Need for Security tendencies and a notable affinity for Shiba Inu.

Top regions in United States

Top regions ranked by reach for United States Department of Energy in United States
RegionReachAffinity
Maryland54,1655.03×
California43,1760.63×
Virginia35,5192.33×
Texas31,4750.58×
New York24,8080.71×
Florida21,2870.5×
Washington, District of Columbia20,36410.82×
Illinois15,9990.77×
Pennsylvania13,2270.63×
Tennessee13,0851.04×
Georgia12,4400.64×
Ohio11,3860.59×
North Carolina11,0460.59×
Washington10,8820.87×
Colorado10,1141.02×
New Jersey9,2160.58×
Massachusetts9,0440.73×
Michigan8,6560.53×
Missouri6,7820.67×
Indiana6,3810.56×
Arizona6,3220.49×
Oregon5,8540.82×
South Carolina5,5900.59×
Minnesota5,4400.61×
Louisiana5,3210.66×
Wisconsin5,0900.54×
Oklahoma4,7270.68×
Kentucky4,4780.57×
Alabama4,3340.5×
New Mexico4,1911.33×
Idaho3,7851.21×
Connecticut3,7540.6×
Nevada3,4140.56×
Kansas3,2670.66×
Iowa3,2000.62×
Utah3,1300.56×
Arkansas2,7790.54×
West Virginia2,5830.89×
Mississippi2,1760.42×
North Dakota1,7371.35×
Maine1,6970.76×
Nebraska1,6760.53×
New Hampshire1,6650.67×
Hawaii1,5850.59×
Rhode Island1,3400.67×
Montana1,0750.62×
Delaware9200.53×
Vermont8350.76×
South Dakota7710.53×
Alaska7280.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United States Department of Energy audience
BrandAffinityCategory
Shiba Inu29.27×Pets & Animals
Gilbert Burns (fighter)54.1×Sports
Zihuatanejo29.84×Travel & Leisure
Wikia3.18×Internet & Social Media
Alaska1.51×Travel & Leisure
Keene State College29.11×Business & Career
Stamp collecting3.74×Home & Garden
Israel1.52×Travel & Leisure
Urban horticulture2.31×Home & Garden
Jesse Plemons2.2×Movies & TV
Northrop Grumman3.73×Business & Career
Cincinnati Bearcats5.76×Sports
Corona (band)3.1×Music & Radio
Diane Sawyer4.8×Movies & TV
Home staging2.75×Home & Garden
Balfour Beatty12.36×Business & Career
Keegan Bradley3.57×Sports
TeachHUB1.67×Business & Career
Glossier2.18×Beauty & Wellness
UK garage2.22×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United States Department of Energy audience
TraitClusterScore
Need for SecurityCONSERVATISM1.68
Career OrientationPOWER1.55
SustainabilityBALANCE1.49
PatriotismCONSERVATISM1.46
Quality AwarenessPREMIUM1.44
Price SensitivityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for United States Department of Energy
CountryShare
United States83.9%
Australia3.2%
United Kingdom2.9%

See United States Department of Energy audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does United States Department of Energy have in United States?

United States Department of Energy has an estimated audience of 626,309 people in United States, concentrated in Maryland and California.

What is the gender split and age of United States Department of Energy fans?

35.8% of United States Department of Energy fans are female, 64.2% are male, with an average age of 47.7 years.

Which brands do United States Department of Energy fans like most?

United States Department of Energy fans show strongest brand affinity for Shiba Inu (29.27×), Gilbert Burns (fighter) (54.1×), and Zihuatanejo (29.84×) over the country average.

Where do United States Department of Energy fans live in United States?

United States Department of Energy fans in United States are most concentrated in Maryland (reach 54,165), California (reach 43,176), and Virginia (reach 35,519). These three regions account for the largest share of the active audience.

What other brands do United States Department of Energy fans also like?

Beyond United States Department of Energy itself, the audience over-indexes on Gilbert Burns (fighter) (54.1×), Zihuatanejo (29.84×), Wikia (3.18×), and Alaska (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for United States Department of Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.