Rascasse Audience Intelligence

United States soccer league system Audience in United States

A data profile of the people who buy, follow and care about United States soccer league system in United States — modelled from more than twelve digital signal sources. United States soccer league system has an estimated audience of 949,410 people in United States.

#8840among Topic in United States#2277in Sports

The average United States soccer league system fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include United States national football team, US Open (tennis), FIFA World Cup, with strongest over-indexing on United States national football team (86× the country average).

Demographically, the United States soccer league system audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Risk Appetite, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United States soccer league system fan in United States is more male, around 36.8 years old, with strong Risk Appetite tendencies and a notable affinity for United States national football team.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United States soccer league system profile in United States.

Audience size
949K
in United States
Gender
34.8%♀
65.2% male
Age
36.8
average years
Country rank
#24506
Topic in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United States soccer league system fans

34.8% are female, 65.2% are male, average age 36.8.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for United States soccer league system audience in United States
MetricValue
Female34.8%
Male65.2%
Average age36.8
Estimated audience size949,410
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the United States soccer league system audience in United States
Age bracketShare%
16-1928%
20-2917%
30-3920%
40-4919%
50+15%
Fig. 04

Worldwide distribution

60.5%

of the worldwide United States soccer league system audience comes from United States.

Worldwide audience distribution share by country for United States soccer league system
CountryShare
United States60.5%
Sweden4.8%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United States soccer league system audience in United States is strongest.

Fig. 05

Top regions by affinity

United States soccer league system fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~10K1.55×
02New Jersey~40K1.47×
03Maryland~20K1.43×
04Maine~5K1.40×
05California~100K1.35×
06Vermont~2K1.35×
07Virginia~30K1.30×
08Massachusetts~20K1.22×
09North Carolina~30K1.17×
10Washington, District of Columbia~3K1.17×
11New York~60K1.16×
12Pennsylvania~40K1.12×
13Rhode Island~3K1.12×
14Illinois~30K1.11×
15Nebraska~5K1.10×
16Florida~70K1.09×
17Washington~20K1.09×
18Georgia~30K1.07×
19Texas~90K1.06×
20Michigan~30K1.04×
21Tennessee~20K1.04×
22Idaho~5K1.00×
23Indiana~20K0.99×
24Minnesota~10K0.99×
25New Hampshire~4K0.98×
26Missouri~10K0.97×
27Kentucky~10K0.97×
28South Carolina~10K0.96×
29Kansas~7K0.96×
30Delaware~3K0.96×
31Alaska~2K0.96×
32Colorado~10K0.95×
33Wisconsin~10K0.95×
34North Dakota~2K0.95×
35Oregon~10K0.94×
36Oklahoma~10K0.93×
37South Dakota~2K0.93×
38Utah~8K0.92×
39Iowa~7K0.92×
40Nevada~8K0.91×
41New Mexico~4K0.91×
42Montana~2K0.91×
43Arizona~20K0.90×
44West Virginia~4K0.89×
45Arkansas~7K0.88×
46Hawaii~4K0.87×
47Ohio~30K0.86×
48Mississippi~6K0.83×
49Alabama~10K0.79×
50Louisiana~9K0.76×
Fig. 06

Affinity by region

Affinity by region — United States soccer league system, United States
0.76×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United States soccer league system audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United States soccer league system audience
#·InterestCategoryAffinity×
01Brentford F.C.Sports101.16×
02United States national football teamSports86.00×
03Watford F.C.Sports71.42×
04SC FreiburgSports58.58×
05Norwich City F.C.Sports57.43×
06West Ham United F.C.Sports40.05×
07Leicester City F.C.Sports39.56×
08Southampton F.C.Sports36.96×
09FIFA Women's World CupSports34.89×
10US Open (tennis)Sports31.88×
11Los Angeles FCSports28.21×
12Borussia DortmundSports27.71×
13BundesligaSports20.00×
14Ligue 1Sports20.00×
15FIFA Club World CupSports19.55×
16Tottenham Hotspur F.C.Sports16.95×
17UEFA Europa LeagueSports15.43×
18Paris Saint-GermainSports13.57×
19Premier LeagueSports8.00×
20FIFA World CupSports7.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United States soccer league system audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United States soccer league system audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.77×
TraditionCONSERVATISM2.18×
Family OrientationCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United States soccer league system audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.60×
DIY MentalityTHRILL0.63×
Quality AwarenessPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United States soccer league system have in United States?

United States soccer league system has an estimated audience of 949,410 people in United States, concentrated in California and Texas.

02

What is the gender split and age of United States soccer league system fans?

34.8% of United States soccer league system fans are female, 65.2% are male, with an average age of 36.8 years.

03

Which brands do United States soccer league system fans like most?

United States soccer league system fans show strongest brand affinity for United States national football team (86×), US Open (tennis) (31.88×), and FIFA World Cup (7.52×) over the country average.

04

Where do United States soccer league system fans live in United States?

United States soccer league system fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do United States soccer league system fans also like?

Beyond United States soccer league system itself, the audience over-indexes on US Open (tennis) (31.88×), FIFA World Cup (7.52×), Brentford F.C. (101.16×), and Leicester City F.C. (39.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See United States soccer league system audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for United States soccer league system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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