university maryland Audience in United States

university maryland logo

university maryland has an estimated audience of 340,506 people in United States. 57.6% are female, 42.4% are male, average age 39.0. Top regions: Maryland, New York, Virginia. Top brand affinities: Urban Outfitters, Who Wants to Be a Millionaire?, Jonathan Davis, Pillow, Sinaloa.

The average university maryland fan in United States is 39.0 years old, more female, and lives primarily in Maryland. The audience is concentrated in Maryland, New York, Virginia. Top brand affinities include Urban Outfitters, Who Wants to Be a Millionaire?, Jonathan Davis, with strongest over-indexing on Urban Outfitters (1.58× the country average). Demographically, the university maryland audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Urban Lifestyle, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of university maryland fans

Demographic split for university maryland audience in United States
MetricValue
Female57.6%
Male42.4%
Average age39.0
Estimated audience size340,506

Audience persona

The typical university maryland fan in United States is more female, around 39.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for university maryland in United States
RegionReachAffinity
Maryland84,40914.42×
New York22,1191.16×
Virginia19,3652.33×
California18,7120.5×
Pennsylvania16,1641.41×
New Jersey15,9371.84×
Texas12,3310.42×
Florida11,0800.48×
Massachusetts8,0181.2×
Illinois6,6160.58×
North Carolina6,4110.63×
Washington, District of Columbia6,2026.06×
Georgia6,1060.58×
Ohio4,8720.46×
Connecticut4,8691.43×
Michigan3,6700.41×
Washington3,4670.51×
Arizona2,9820.43×
Tennessee2,6640.39×
South Carolina2,4820.48×
Alabama2,4570.52×
Colorado2,2930.43×
Indiana2,2560.36×
Delaware2,2142.36×
Minnesota2,1580.44×
Missouri1,9560.36×
Wisconsin1,8470.36×
Louisiana1,5610.36×
Oregon1,5300.39×
Kentucky1,4430.34×
West Virginia1,2940.82×
Iowa1,1520.41×
Oklahoma1,1160.3×
Kansas1,0730.4×
Nevada1,0060.31×
Utah9810.32×
Mississippi9770.35×
New Hampshire9160.68×
Rhode Island8640.8×
Arkansas8320.3×
Nebraska7440.44×
Hawaii7120.49×
Maine6570.54×
New Mexico5860.34×
Idaho5630.33×
Vermont4520.76×
Montana3240.34×
North Dakota2760.39×
South Dakota2740.35×
Alaska2590.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for university maryland audience
BrandAffinityCategory
Urban Outfitters1.58×Shopping
Who Wants to Be a Millionaire?7.97×Movies & TV
Jonathan Davis6.88×Music & Radio
Pillow1.5×Home & Garden
Sinaloa2.36×Travel & Leisure
Pro-Ject2.63×Music & Radio
Goop3.16×Internet & Social Media
Governor of Michigan3.99×Politics & Society
Home staging2.57×Home & Garden
Elsword7.97×Games
Wok3.08×Food & Beverages
Grinch1.87×Movies & TV
Fairy godmother3.45×Literature
Vocal harmony2.02×Music & Radio
Noodle (Gorillaz)1.57×Music & Radio
Google Home2.52×Technology & Electronics
Rajasthan6.46×Travel & Leisure
Hibachi3.04×Food & Beverages
headspace3.54×Health
Hipster3.57×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by university maryland audience
TraitClusterScore
Urban LifestyleOPEN1.49
PatriotismCONSERVATISM1.33
Community OrientationOPEN1.23
ExtroversionTHRILL1.21
DIY MentalityTHRILL1.13
Sports ActivityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for university maryland
CountryShare
France59.2%
United States16.9%
Belgium9.8%

See university maryland audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does university maryland have in United States?

university maryland has an estimated audience of 340,506 people in United States, concentrated in Maryland and New York.

What is the gender split and age of university maryland fans?

57.6% of university maryland fans are female, 42.4% are male, with an average age of 39.0 years.

Which brands do university maryland fans like most?

university maryland fans show strongest brand affinity for Urban Outfitters (1.58×), Who Wants to Be a Millionaire? (7.97×), and Jonathan Davis (6.88×) over the country average.

Where do university maryland fans live in United States?

university maryland fans in United States are most concentrated in Maryland (reach 84,409), New York (reach 22,119), and Virginia (reach 19,365). These three regions account for the largest share of the active audience.

What other brands do university maryland fans also like?

Beyond university maryland itself, the audience over-indexes on Who Wants to Be a Millionaire? (7.97×), Jonathan Davis (6.88×), Pillow (1.5×), and Sinaloa (2.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for university maryland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.