Veronica Beard Audience in United States

Veronica Beard logo

Veronica Beard has an estimated audience of 1,030,137 people in United States. 58.4% are female, 41.6% are male, average age 33.5. Top regions: New York, California, Texas. Top brand affinities: Lulu 黃路梓茵, Product design, Stamp collecting, Iowa Lottery, Home equity.

The average Veronica Beard fan in United States is 33.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Lulu 黃路梓茵, Product design, Stamp collecting, with strongest over-indexing on Lulu 黃路梓茵 (7.27× the country average). Demographically, the Veronica Beard audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Veronica Beard fans

Demographic split for Veronica Beard audience in United States
MetricValue
Female58.4%
Male41.6%
Average age33.5
Estimated audience size1,030,137

Audience persona

The typical Veronica Beard fan in United States is more female, around 33.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Veronica Beard in United States
RegionReachAffinity
New York177,6583.09×
California176,1401.55×
Texas106,6301.2×
Florida96,6671.39×
Illinois50,8021.48×
New Jersey49,0851.87×
Massachusetts43,7302.15×
Georgia42,6601.34×
Pennsylvania38,5361.11×
North Carolina38,2201.23×
Virginia32,8261.31×
Connecticut25,3612.45×
Tennessee23,9071.16×
Maryland23,5841.33×
South Carolina21,4561.38×
Michigan21,0410.78×
Colorado19,3711.19×
Ohio19,0790.6×
Arizona18,9070.9×
Washington17,5870.85×
Washington, District of Columbia11,8093.81×
Alabama11,7040.81×
Louisiana11,6310.88×
Missouri11,4430.69×
Minnesota10,0280.68×
Indiana9,8160.52×
Wisconsin8,8810.57×
Oregon7,2870.62×
Kentucky7,0870.55×
Nevada6,9870.7×
Oklahoma5,7630.5×
Utah5,6980.62×
Mississippi5,2300.62×
Arkansas5,0580.6×
Kansas4,6950.58×
Iowa3,8340.45×
Rhode Island3,7221.14×
New Hampshire3,5940.89×
Hawaii2,8730.65×
Maine2,8160.76×
Idaho2,6140.51×
Nebraska2,5930.5×
Delaware2,5390.89×
New Mexico1,9560.38×
Montana1,8450.65×
Vermont1,7020.94×
West Virginia1,5740.33×
Wyoming1,0170.67×
South Dakota9480.4×
Alaska9160.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Veronica Beard audience
BrandAffinityCategory
Lulu 黃路梓茵7.27×Movies & TV
Product design4.5×Business & Career
Stamp collecting10.39×Home & Garden
Iowa Lottery21.91×Games
Home equity4.03×Home & Garden
Isometric exercise16.4×Sports
UK garage8.23×Music & Radio
Sub Zero (Official)14.16×Literature
Mothercare4.5×Kids & Family
Bank account3.12×Business & Career
Home construction1.64×Home & Garden
St. Ives14.84×Travel & Leisure
Highland games9.42×Sports
Staycation3.12×Home & Garden
Natural rubber1.96×Cars & Mobility
New York Harbor10.99×Travel & Leisure
Pro-Ject3.34×Music & Radio
JDSU2.33×Business & Career
Laneige4.03×Beauty & Wellness
Thom Browne6.36×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Veronica Beard audience
TraitClusterScore
Luxury OrientationPREMIUM3.73
Design AffinityPREMIUM2.47
IndulgenceJOY2.18
SustainabilityBALANCE2.07
Quality AwarenessPREMIUM1.91
LGBTQ+ IdentityOPEN1.7

Worldwide distribution

Worldwide audience distribution share by country for Veronica Beard
CountryShare
United States77.1%
Canada6.9%
United Kingdom4.1%

See Veronica Beard audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Veronica Beard have in United States?

Veronica Beard has an estimated audience of 1,030,137 people in United States, concentrated in New York and California.

What is the gender split and age of Veronica Beard fans?

58.4% of Veronica Beard fans are female, 41.6% are male, with an average age of 33.5 years.

Which brands do Veronica Beard fans like most?

Veronica Beard fans show strongest brand affinity for Lulu 黃路梓茵 (7.27×), Product design (4.5×), and Stamp collecting (10.39×) over the country average.

Where do Veronica Beard fans live in United States?

Veronica Beard fans in United States are most concentrated in New York (reach 177,658), California (reach 176,140), and Texas (reach 106,630). These three regions account for the largest share of the active audience.

What other brands do Veronica Beard fans also like?

Beyond Veronica Beard itself, the audience over-indexes on Product design (4.5×), Stamp collecting (10.39×), Iowa Lottery (21.91×), and Home equity (4.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Veronica Beard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.