Vienna sausage Audience in United States

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Vienna sausage has an estimated audience of 495,571 people in United States. 52.8% are female, 47.2% are male, average age 40.8. Top regions: Texas, California, Florida. Top brand affinities: Tim Horton, Sausage sandwich, Hot dog variations, German cuisine, English cuisine.

The average Vienna sausage fan in United States is 40.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Tim Horton, Sausage sandwich, Hot dog variations, with strongest over-indexing on Tim Horton (131.11× the country average). Demographically, the Vienna sausage audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Urban Lifestyle, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Vienna sausage fans

Demographic split for Vienna sausage audience in United States
MetricValue
Female52.8%
Male47.2%
Average age40.8
Estimated audience size495,571

Audience persona

The typical Vienna sausage fan in United States is balanced, around 40.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Tim Horton.

Top regions in United States

Top regions ranked by reach for Vienna sausage in United States
RegionReachAffinity
Texas57,0001.34×
California51,6000.95×
Florida36,2141.08×
New York23,7030.86×
Georgia22,3651.46×
North Carolina18,8951.27×
Ohio14,6540.96×
Pennsylvania14,1630.85×
Tennessee14,0041.41×
Illinois12,3450.75×
Louisiana12,0761.89×
Virginia11,6780.97×
Alabama10,9321.58×
Michigan10,7050.83×
South Carolina10,5161.41×
New Jersey9,5880.76×
Arizona9,5000.94×
Washington8,6510.87×
Indiana8,3670.92×
Kentucky8,1551.31×
Mississippi7,8211.92×
Missouri7,6070.95×
Maryland7,1720.84×
Oklahoma6,9891.27×
Massachusetts6,5080.67×
Arkansas6,1261.5×
Colorado5,6610.72×
Hawaii5,3212.5×
Nevada5,0281.05×
Wisconsin4,7600.64×
Minnesota4,3280.61×
Oregon4,2970.76×
Connecticut4,1100.83×
Kansas3,7790.97×
Utah3,6760.83×
Iowa3,0250.74×
West Virginia2,6801.16×
New Mexico2,5571.03×
Nebraska1,9140.77×
Idaho1,8490.74×
Maine1,4600.82×
Washington, District of Columbia1,2420.83×
New Hampshire1,1570.59×
Rhode Island1,0780.68×
Alaska1,0761.01×
Delaware1,0010.73×
Montana9490.69×
North Dakota8340.82×
South Dakota7560.66×
Vermont5210.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vienna sausage audience
BrandAffinityCategory
Tim Horton131.11×Sports
Sausage sandwich263.48×Food & Beverages
Hot dog variations146.57×
German cuisine30.05×Food & Beverages
English cuisine21.16×Food & Beverages
Cuisine of the United States10.14×Food & Beverages
Dried meat29.38×Food & Beverages
Finger food11.6×Food & Beverages
Army Black Knights football36.97×Sports
Street food7.37×Food & Beverages
New Mexican cuisine12.93×Food & Beverages
Lamb and mutton18.12×Pets & Animals
Capri Sun39.28×Food & Beverages
Sausage8.45×Food & Beverages
Ground meat8.76×Food & Beverages
Minute Maid42.33×Food & Beverages
British cuisine9.28×Food & Beverages
European cuisine10.25×Food & Beverages
Texas Roadhouse3.55×Food & Beverages
Flatbread7.57×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vienna sausage audience
TraitClusterScore
Urban LifestyleOPEN2.22
PatriotismCONSERVATISM2.18
Convenience OrientationPREMIUM2.13
Community OrientationOPEN2.01
Family OrientationCONSERVATISM1.88
DIY MentalityTHRILL1.72

Worldwide distribution

Worldwide audience distribution share by country for Vienna sausage
CountryShare
United States31.4%
Italy12.7%
Brazil8.0%

See Vienna sausage audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Vienna sausage have in United States?

Vienna sausage has an estimated audience of 495,571 people in United States, concentrated in Texas and California.

What is the gender split and age of Vienna sausage fans?

52.8% of Vienna sausage fans are female, 47.2% are male, with an average age of 40.8 years.

Which brands do Vienna sausage fans like most?

Vienna sausage fans show strongest brand affinity for Tim Horton (131.11×), Sausage sandwich (263.48×), and Hot dog variations (146.57×) over the country average.

Where do Vienna sausage fans live in United States?

Vienna sausage fans in United States are most concentrated in Texas (reach 57,000), California (reach 51,600), and Florida (reach 36,214). These three regions account for the largest share of the active audience.

What other brands do Vienna sausage fans also like?

Beyond Vienna sausage itself, the audience over-indexes on Sausage sandwich (263.48×), Hot dog variations (146.57×), German cuisine (30.05×), and English cuisine (21.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vienna sausage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.