Rascasse Audience Intelligence

Vienna sausage Audience in United States

A data profile of the people who buy, follow and care about Vienna sausage in United States — modelled from more than twelve digital signal sources. Vienna sausage has an estimated audience of 495,571 people in United States.

#276among Dish in United States#11437among Topic in United States#1960in Food & Beverages

The average Vienna sausage fan in United States is 40.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Tim Horton, Sausage sandwich, Hot dog variations, with strongest over-indexing on Tim Horton (131.11× the country average).

Demographically, the Vienna sausage audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vienna sausage fan in United States is balanced, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Tim Horton.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vienna sausage profile in United States.

Audience size
496K
in United States
Gender
52.8%♀
47.2% male
Age
40.8
average years
Country rank
#36856
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vienna sausage fans

52.8% are female, 47.2% are male, average age 40.8.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Vienna sausage audience in United States
MetricValue
Female52.8%
Male47.2%
Average age40.8
Estimated audience size495,571
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Vienna sausage audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3919%
40-4923%
50+24%
Fig. 04

Worldwide distribution

31.2%

of the worldwide Vienna sausage audience comes from United States.

Worldwide audience distribution share by country for Vienna sausage
CountryShare
United States31.2%
Italy12.6%
Brazil7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vienna sausage audience in United States is strongest.

Fig. 05

Top regions by affinity

Vienna sausage fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~5K2.47×
02Mississippi~8K1.93×
03Louisiana~10K1.81×
04Alabama~10K1.61×
05Arkansas~6K1.51×
06Georgia~20K1.39×
07South Carolina~10K1.37×
08Tennessee~10K1.34×
09Kentucky~8K1.32×
10Texas~50K1.27×
11North Carolina~20K1.25×
12Oklahoma~7K1.23×
13West Virginia~3K1.19×
14Alaska~1K1.06×
15Nevada~5K1.04×
16New Mexico~3K1.03×
17Florida~30K1.01×
18Virginia~10K0.98×
19Missouri~8K0.97×
20Kansas~4K0.97×
21Ohio~10K0.93×
22Arizona~9K0.93×
23Indiana~8K0.93×
24California~50K0.92×
25North Dakota<1K0.89×
26Maryland~8K0.88×
27Utah~4K0.86×
28Delaware~1K0.86×
29Maine~2K0.85×
30Washington~8K0.84×
31Connecticut~4K0.83×
32Washington, District of Columbia~1K0.83×
33New York~20K0.82×
34Pennsylvania~10K0.82×
35Michigan~10K0.81×
36South Dakota<1K0.80×
37Idaho~2K0.79×
38Nebraska~2K0.79×
39Oregon~4K0.78×
40Montana~1K0.78×
41Rhode Island~1K0.77×
42New Jersey~9K0.75×
43Iowa~3K0.74×
44Illinois~10K0.73×
45Colorado~6K0.73×
46Vermont<1K0.73×
47Massachusetts~7K0.67×
48New Hampshire~1K0.67×
49Wisconsin~5K0.66×
50Minnesota~4K0.62×
Fig. 06

Affinity by region

Affinity by region — Vienna sausage, United States
0.62×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vienna sausage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vienna sausage audience
#·InterestCategoryAffinity×
01Sausage sandwichFood & Beverages263.48×
02Hot dog variationsTopic146.57×
03Tim HortonSports131.11×
04Minute MaidFood & Beverages42.33×
05Capri SunFood & Beverages39.28×
06Army Black Knights footballSports36.97×
07German cuisineFood & Beverages30.05×
08Dried meatFood & Beverages29.38×
09English cuisineFood & Beverages21.16×
10Lamb and muttonPets & Animals18.12×
11New Mexican cuisineFood & Beverages12.93×
12Finger foodFood & Beverages11.60×
13European cuisineFood & Beverages10.25×
14Cuisine of the United StatesFood & Beverages10.14×
15British cuisineFood & Beverages9.28×
16Yard HouseFood & Beverages9.06×
17Ground meatFood & Beverages8.76×
18SausageFood & Beverages8.45×
19Street foodFood & Beverages7.37×
20Texas RoadhouseFood & Beverages3.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vienna sausage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vienna sausage audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.69×
Urban LifestyleOPEN2.23×
Convenience OrientationPREMIUM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vienna sausage audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.83×
Design AffinityPREMIUM0.87×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vienna sausage have in United States?

Vienna sausage has an estimated audience of 495,571 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Vienna sausage fans?

52.8% of Vienna sausage fans are female, 47.2% are male, with an average age of 40.8 years.

03

Which brands do Vienna sausage fans like most?

Vienna sausage fans show strongest brand affinity for Tim Horton (131.11×), Sausage sandwich (263.48×), and Hot dog variations (146.57×) over the country average.

04

Where do Vienna sausage fans live in United States?

Vienna sausage fans in United States are most concentrated in Texas (reach ~50K), California (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Vienna sausage fans also like?

Beyond Vienna sausage itself, the audience over-indexes on Sausage sandwich (263.48×), Hot dog variations (146.57×), German cuisine (30.05×), and English cuisine (21.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vienna sausage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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