Rascasse Audience Intelligence

Army Black Knights football Audience in United States

A data profile of the people who buy, follow and care about Army Black Knights football in United States — modelled from more than twelve digital signal sources. Army Black Knights football has an estimated audience of 934,202 people in United States.

#402among American football in United States#375among Team in United States#2300in Sports

The average Army Black Knights football fan in United States is 33.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, New York, Florida.

Top brand affinities include Vienna sausage, FedEx, Mortgage loans, with strongest over-indexing on Vienna sausage (36.97× the country average).

Demographically, the Army Black Knights football audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Army Black Knights football fan in United States is more male, around 33.6 years old, with strong Patriotism tendencies and a notable affinity for Vienna sausage.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Army Black Knights football profile in United States.

Audience size
934K
in United States
Gender
22.8%♀
77.2% male
Age
33.6
average years
Country rank
#24780
Team in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Army Black Knights football fans

22.8% are female, 77.2% are male, average age 33.6.

Fig. 02

Gender split

22.8%
Female
77.2%
Male
Demographic split for Army Black Knights football audience in United States
MetricValue
Female22.8%
Male77.2%
Average age33.6
Estimated audience size934,202
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Army Black Knights football audience in United States
Age bracketShare%
16-1939%
20-2918%
30-3914%
40-4917%
50+13%
Fig. 04

Worldwide distribution

91.1%

of the worldwide Army Black Knights football audience comes from United States.

Worldwide audience distribution share by country for Army Black Knights football
CountryShare
United States91.1%
Canada1.9%
China1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Army Black Knights football audience in United States is strongest.

Fig. 05

Top regions by affinity

Army Black Knights football fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~30K2.05×
02Mississippi~10K1.68×
03South Carolina~20K1.41×
04Nebraska~7K1.40×
05Kansas~10K1.39×
06Tennessee~30K1.38×
07Louisiana~20K1.37×
08Connecticut~10K1.36×
09Delaware~4K1.36×
10Virginia~30K1.30×
11Pennsylvania~40K1.25×
12West Virginia~5K1.23×
13Iowa~9K1.22×
14North Carolina~30K1.19×
15Georgia~30K1.16×
16Maryland~20K1.16×
17Oklahoma~10K1.16×
18Hawaii~5K1.15×
19Ohio~30K1.14×
20Arkansas~9K1.14×
21New Jersey~30K1.12×
22New York~60K1.08×
23Kentucky~10K1.07×
24Colorado~20K1.04×
25Indiana~20K1.02×
26Washington, District of Columbia~3K0.98×
27Rhode Island~3K0.95×
28Nevada~8K0.93×
29South Dakota~2K0.92×
30Michigan~20K0.91×
31Massachusetts~20K0.89×
32Florida~50K0.86×
33Wyoming~1K0.86×
34Texas~70K0.84×
35New Hampshire~3K0.84×
36Montana~2K0.79×
37Missouri~10K0.78×
38Idaho~4K0.78×
39Alaska~2K0.77×
40Maine~3K0.76×
41Arizona~10K0.75×
42Illinois~20K0.70×
43New Mexico~3K0.70×
44Wisconsin~9K0.64×
45North Dakota~1K0.64×
46Utah~5K0.59×
47Washington~10K0.57×
48Minnesota~7K0.50×
49Oregon~5K0.50×
50California~40K0.40×
Fig. 06

Affinity by region

Affinity by region — Army Black Knights football, United States
0.40×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Army Black Knights football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Army Black Knights football audience
#·InterestCategoryAffinity×
01Vienna sausageFood & Beverages36.97×
02Calgary FlamesSports11.92×
03FlightAwareTravel & Leisure6.78×
04Atlanta BravesSports4.29×
05FedExBusiness & Career3.82×
06Masters TournamentSports3.45×
07Drudge ReportSports3.14×
08Mortgage loansBusiness & Career2.98×
09Renewable energyBusiness & Career2.91×
10Solar energyHome & Garden2.77×
11Chuck NorrisMovies & TV2.68×
12Vehicle insuranceCars & Mobility2.67×
13Real propertyHome & Garden2.53×
14Domino's PizzaFood & Beverages2.48×
15SubwayFood & Beverages2.29×
16Pizza HutFood & Beverages2.23×
17McDonald'sFood & Beverages2.12×
18The UPS StoreShopping2.09×
19GolfSports1.98×
20BarbecueFood & Beverages1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Army Black Knights football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Army Black Knights football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM12.39×
Risk AppetiteTHRILL1.75×
Convenience OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Army Black Knights football audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
Design AffinityPREMIUM0.62×
Pet OwnershipJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Army Black Knights football have in United States?

Army Black Knights football has an estimated audience of 934,202 people in United States, concentrated in Texas and New York.

02

What is the gender split and age of Army Black Knights football fans?

22.8% of Army Black Knights football fans are female, 77.2% are male, with an average age of 33.6 years.

03

Which brands do Army Black Knights football fans like most?

Army Black Knights football fans show strongest brand affinity for Vienna sausage (36.97×), FedEx (3.82×), and Mortgage loans (2.98×) over the country average.

04

Where do Army Black Knights football fans live in United States?

Army Black Knights football fans in United States are most concentrated in Texas (reach ~70K), New York (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Army Black Knights football fans also like?

Beyond Army Black Knights football itself, the audience over-indexes on FedEx (3.82×), Mortgage loans (2.98×), FlightAware (6.78×), and Atlanta Braves (4.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Army Black Knights football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Army Black Knights football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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