Army Black Knights football Audience in United States

Army Black Knights football logo

Army Black Knights football has an estimated audience of 935,637 people in United States. 22.8% are female, 77.2% are male, average age 33.6. Top regions: Texas, Florida, New York. Top brand affinities: PSV Eindhoven, Autism Awareness, Capital One, Diabetes mellitus awareness, Google Maps.

The average Army Black Knights football fan in United States is 33.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, New York. Top brand affinities include PSV Eindhoven, Autism Awareness, Capital One, with strongest over-indexing on PSV Eindhoven (45.23× the country average). Demographically, the Army Black Knights football audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Army Black Knights football fans

Demographic split for Army Black Knights football audience in United States
MetricValue
Female22.8%
Male77.2%
Average age33.6
Estimated audience size935,637

Audience persona

The typical Army Black Knights football fan in United States is more male, around 33.6 years old, with strong Patriotism tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Army Black Knights football in United States
RegionReachAffinity
Texas72,8420.91×
Florida56,5320.89×
New York54,4641.04×
California42,6640.41×
Pennsylvania40,5281.29×
Georgia35,3701.23×
Ohio34,2871.19×
North Carolina34,0571.21×
Virginia29,5761.3×
Alabama27,4102.1×
Tennessee26,5381.41×
New Jersey26,1391.1×
Michigan23,7420.97×
Illinois23,4520.75×
South Carolina20,5801.46×
Indiana18,6091.09×
Maryland17,2441.07×
Massachusetts16,6060.9×
Louisiana16,4771.37×
Colorado15,7081.07×
Arizona14,4350.76×
Kentucky12,9491.1×
Connecticut12,8861.37×
Oklahoma12,8261.23×
Mississippi12,4621.62×
Missouri11,2630.75×
Washington11,0950.59×
Iowa9,4941.23×
Wisconsin9,3430.66×
Arkansas9,2221.2×
Nevada8,4200.93×
Kansas7,7541.05×
Minnesota6,8540.51×
Nebraska6,6481.42×
Oregon5,7120.53×
West Virginia5,2191.2×
Utah4,9930.6×
Hawaii4,6661.16×
Idaho3,7860.81×
New Mexico3,2670.7×
Delaware3,0741.19×
New Hampshire2,9570.8×
Washington, District of Columbia2,7690.98×
Rhode Island2,7000.91×
Maine2,3660.71×
South Dakota1,9270.89×
Montana1,8990.73×
Alaska1,4500.72×
Wyoming1,0830.78×
North Dakota1,0670.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Army Black Knights football audience
BrandAffinityCategory
PSV Eindhoven45.23×Sports
Autism Awareness9.97×Health
Capital One4.14×Business & Career
Diabetes mellitus awareness6.8×Health
Google Maps3.82×Internet & Social Media
Aaron Rodgers5.6×Sports
Singer-songwriter3.42×Music & Radio
Microblogging7.02×Technology & Electronics
Fox News Channel2.29×Movies & TV
CarGurus4.54×Cars & Mobility
Indeed.com3.02×Business & Career
Bruce Willis4.66×Movies & TV
DeviantArt4.4×Internet & Social Media
Income tax7.28×Business & Career
Circle K4.08×Shopping
Google Flights3.24×Travel & Leisure
AccuWeather3.52×Home & Garden
The UPS Store2.52×Shopping
Kia Sportage10.95×Cars & Mobility
Dollar General2.01×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Army Black Knights football audience
TraitClusterScore
PatriotismCONSERVATISM8.73
Risk AppetiteTHRILL2.35
Career OrientationPOWER1.36
Need for SecurityCONSERVATISM1.24
Early Adopter MentalityPOWER1.19
TraditionCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Army Black Knights football
CountryShare
United States91.2%
Canada1.9%
China1.3%

See Army Black Knights football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Army Black Knights football have in United States?

Army Black Knights football has an estimated audience of 935,637 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Army Black Knights football fans?

22.8% of Army Black Knights football fans are female, 77.2% are male, with an average age of 33.6 years.

Which brands do Army Black Knights football fans like most?

Army Black Knights football fans show strongest brand affinity for PSV Eindhoven (45.23×), Autism Awareness (9.97×), and Capital One (4.14×) over the country average.

Where do Army Black Knights football fans live in United States?

Army Black Knights football fans in United States are most concentrated in Texas (reach 72,842), Florida (reach 56,532), and New York (reach 54,464). These three regions account for the largest share of the active audience.

What other brands do Army Black Knights football fans also like?

Beyond Army Black Knights football itself, the audience over-indexes on Autism Awareness (9.97×), Capital One (4.14×), Diabetes mellitus awareness (6.8×), and Google Maps (3.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Army Black Knights football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.