Wacom Audience in United States

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Wacom has an estimated audience of 653,318 people in United States. 54.5% are female, 45.5% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Kang Tae-oh, 10th of Ramadan City, Plymouth College of Art, Food, Outdoor recreation.

The average Wacom fan in United States is 36.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kang Tae-oh, 10th of Ramadan City, Plymouth College of Art, with strongest over-indexing on Kang Tae-oh (66.28× the country average). Demographically, the Wacom audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of Wacom fans

Demographic split for Wacom audience in United States
MetricValue
Female54.5%
Male45.5%
Average age36.0
Estimated audience size653,318

Audience persona

The typical Wacom fan in United States is balanced, around 36.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kang Tae-oh.

Top regions in United States

Top regions ranked by reach for Wacom in United States
RegionReachAffinity
California127,2781.77×
Texas62,9141.12×
Florida44,2241×
New York44,0821.21×
Washington22,4601.71×
Georgia21,6401.08×
Illinois18,8990.87×
Pennsylvania18,5180.84×
Ohio17,6520.88×
North Carolina17,3180.88×
Virginia16,5231.04×
New Jersey16,2170.98×
Michigan15,7620.92×
Arizona15,0981.13×
Oregon14,9271.99×
Massachusetts13,0671.02×
Indiana12,3501.03×
Colorado12,3041.19×
Maryland11,4131.02×
Tennessee11,2810.86×
Missouri9,7410.92×
Wisconsin9,3400.95×
Minnesota9,1050.97×
Utah8,1301.39×
Alabama7,6770.84×
South Carolina7,6540.78×
Oklahoma7,1060.98×
Nevada6,9611.1×
Kentucky6,7900.83×
Louisiana6,5300.78×
Connecticut6,0110.92×
Kansas5,1641×
Arkansas4,5340.84×
Iowa4,0050.74×
Idaho3,6901.13×
Mississippi3,6490.68×
New Mexico3,3811.03×
Hawaii2,9701.06×
Nebraska2,3980.73×
New Hampshire2,3520.91×
Maine2,2540.96×
West Virginia2,2440.74×
Washington, District of Columbia2,0761.06×
Rhode Island2,0680.99×
Alaska1,8071.29×
Montana1,7470.96×
South Dakota1,1660.77×
North Dakota1,1520.86×
Delaware1,1220.62×
Vermont1,1090.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wacom audience
BrandAffinityCategory
Kang Tae-oh66.28×Movies & TV
10th of Ramadan City94.51×Travel & Leisure
Plymouth College of Art42.22×Business & Career
Food1.57×Food & Beverages
Outdoor recreation1.52×Sports
Sheridan College69.43×Business & Career
trivia crack16.22×Games
J.Crew Factory5.87×Shopping
Child1.56×Kids & Family
Old Navy2.01×Fashion & Accessoires
Childbirth2.5×Kids & Family
Women's clothing1.77×Fashion & Accessoires
Footwear1.72×Fashion & Accessoires
Woman1.52×Kids & Family
Hobby Lobby1.82×Home & Garden
Happiness1.51×Health
Trousers2.14×Fashion & Accessoires
Water1.54×Food & Beverages
Offspring2.37×Home & Garden
Men's clothing1.9×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wacom audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.46
Luxury OrientationPREMIUM2.34
Risk AppetiteTHRILL2.04
Design AffinityPREMIUM1.81
SustainabilityBALANCE1.77
Early Adopter MentalityPOWER1.76

Worldwide distribution

Worldwide audience distribution share by country for Wacom
CountryShare
United States19.8%
Japan13.3%
China12.6%

See Wacom audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does Wacom have in United States?

Wacom has an estimated audience of 653,318 people in United States, concentrated in California and Texas.

What is the gender split and age of Wacom fans?

54.5% of Wacom fans are female, 45.5% are male, with an average age of 36.0 years.

Which brands do Wacom fans like most?

Wacom fans show strongest brand affinity for Kang Tae-oh (66.28×), 10th of Ramadan City (94.51×), and Plymouth College of Art (42.22×) over the country average.

Where do Wacom fans live in United States?

Wacom fans in United States are most concentrated in California (reach 127,278), Texas (reach 62,914), and Florida (reach 44,224). These three regions account for the largest share of the active audience.

What other brands do Wacom fans also like?

Beyond Wacom itself, the audience over-indexes on 10th of Ramadan City (94.51×), Plymouth College of Art (42.22×), Food (1.57×), and Outdoor recreation (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wacom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.