Rascasse Audience Intelligence

Wacom Target Market in United States

A data profile of the people who buy, follow and care about Wacom in United States — modelled from more than twelve digital signal sources. Wacom has an estimated audience of 649,049 people in United States.

#25among Entertainment in United States#3219among Brand in United States#908in Technology & Electronics

The average Wacom fan in United States is 36.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kang Tae-oh, 10th of Ramadan City, Plymouth College of Art, with strongest over-indexing on Kang Tae-oh (66.28× the country average).

Demographically, the Wacom audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wacom fan in United States is balanced, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for Kang Tae-oh.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wacom profile in United States.

Audience size
649K
in United States
Gender
54.5%♀
45.5% male
Age
36.0
average years
Country rank
#31311
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wacom

54.5% are female, 45.5% are male, average age 36.0.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Wacom audience in United States
MetricValue
Female54.5%
Male45.5%
Average age36.0
Estimated audience size649,049
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Wacom audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3916%
40-4915%
50+18%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Wacom audience comes from United States.

Worldwide audience distribution share by country for Wacom
CountryShare
United States19.6%
Japan13.4%
China12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wacom audience in United States is strongest.

Fig. 05

Top regions by affinity

Wacom customers by region in United States
#RegionReachAffinity×
01Oregon~10K1.88×
02California~100K1.66×
03Washington~20K1.63×
04Utah~8K1.37×
05Alaska~2K1.24×
06New York~40K1.15×
07Colorado~10K1.14×
08New Mexico~4K1.13×
09Idaho~4K1.10×
10Hawaii~3K1.09×
11Texas~60K1.08×
12Arizona~10K1.07×
13Nevada~7K1.07×
14Georgia~20K1.05×
15Vermont~1K1.03×
16Kansas~5K1.02×
17Montana~2K1.02×
18Maine~2K1.01×
19Rhode Island~2K1.01×
20Indiana~10K1.00×
21Oklahoma~7K1.00×
22Virginia~20K0.99×
23Massachusetts~10K0.98×
24North Dakota~1K0.98×
25Florida~40K0.97×
26Maryland~10K0.97×
27Minnesota~9K0.97×
28New Hampshire~2K0.96×
29New Jersey~20K0.94×
30Wisconsin~9K0.94×
31Washington, District of Columbia~2K0.94×
32Michigan~20K0.92×
33Missouri~10K0.92×
34Connecticut~6K0.91×
35South Dakota~1K0.91×
36Arkansas~5K0.90×
37Alabama~8K0.87×
38Illinois~20K0.86×
39North Carolina~20K0.86×
40Ohio~20K0.85×
41Tennessee~10K0.85×
42Kentucky~7K0.85×
43Nebraska~3K0.85×
44Louisiana~7K0.84×
45West Virginia~3K0.84×
46Pennsylvania~20K0.82×
47South Carolina~8K0.82×
48Iowa~4K0.82×
49Delaware~1K0.79×
50Mississippi~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Wacom, United States
0.78×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wacom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wacom audience
#·InterestCategoryAffinity×
0110th of Ramadan CityTravel & Leisure94.51×
02Sheridan CollegeBusiness & Career69.43×
03Kang Tae-ohMovies & TV66.28×
04Plymouth College of ArtBusiness & Career42.22×
05trivia crackGames16.22×
06J.Crew FactoryShopping5.87×
07ChildbirthKids & Family2.50×
08OffspringHome & Garden2.37×
09TrousersFashion & Accessoires2.14×
10Old NavyFashion & Accessoires2.01×
11Men's clothingFashion & Accessoires1.90×
12Hobby LobbyHome & Garden1.82×
13Women's clothingFashion & Accessoires1.77×
14FootwearFashion & Accessoires1.72×
15FoodFood & Beverages1.57×
16ChildKids & Family1.56×
17WaterFood & Beverages1.54×
18Outdoor recreationSports1.52×
19WomanKids & Family1.52×
20HappinessHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wacom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wacom audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.59×
Sports ActivityPOWER1.58×
MindfulnessBALANCE1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wacom audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.02×
Social Media UsageJOY1.04×
Pet OwnershipJOY1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wacom's target market in United States?

Wacom's target market in United States covers an estimated 649,049 people, concentrated in California and Texas.

02

What is the gender split and age of Wacom customers?

54.5% of the Wacom audience are female, 45.5% are male, with an average age of 36.0 years.

03

Which brands do Wacom fans like most?

Wacom fans show strongest brand affinity for Kang Tae-oh (66.28×), 10th of Ramadan City (94.51×), and Plymouth College of Art (42.22×) over the country average.

04

Where do Wacom fans live in United States?

Wacom fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Wacom fans also like?

Beyond Wacom itself, the audience over-indexes on 10th of Ramadan City (94.51×), Plymouth College of Art (42.22×), Food (1.57×), and Outdoor recreation (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in United States

See Wacom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wacom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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