Washington University in St. Louis Audience in United States
Washington University in St. Louis has an estimated audience of 484,027 people in United States. 60.9% are female, 39.1% are male, average age 41.4. Top brand affinities: Jean Paul Gaultier, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.
Top brand affinities include Jean Paul Gaultier, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Jean Paul Gaultier (43.33× the country average). Demographically, the Washington University in St. Louis audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Washington University in St. Louis fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 41.4 |
| Estimated audience size | 484,027 |
Audience persona
The typical Washington University in St. Louis fan in United States is more female, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for Jean Paul Gaultier.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jean Paul Gaultier | 43.33× | Fashion & Accessoires |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Hotel Indigo | 46.99× | Travel & Leisure |
| University of California | 21.69× | Business & Career |
| Income tax | 13.19× | Business & Career |
| Thandie Newton | 20× | Movies & TV |
| st louis blues | 19.26× | Sports |
| Hickory Farms | 37.01× | Shopping |
| St. Louis Cardinals | 7.7× | Sports |
| Maison Margiela | 14.04× | Fashion & Accessoires |
| New York University | 19.44× | Business & Career |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| FlightAware | 7.48× | Travel & Leisure |
| General Hospital | 9.76× | Movies & TV |
| University | 3.01× | Business & Career |
| Trend Micro | 20.06× | Technology & Electronics |
| Western Governors University | 17.14× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.58 |
| Career Orientation | POWER | 1.58 |
| Patriotism | CONSERVATISM | 1.54 |
| Sustainability | BALANCE | 1.43 |
| Indulgence | JOY | 1.36 |
| Family Orientation | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.2% |
| India | 6.3% |
| Taiwan | 3.6% |
See Washington University in St. Louis audiences in other countries
- Washington University in St. Louis — Germany
- Washington University in St. Louis — United Kingdom
- Washington University in St. Louis — France
- Washington University in St. Louis — Italy
- Washington University in St. Louis — Spain
- Washington University in St. Louis — Brazil
- Washington University in St. Louis — Japan
- Washington University in St. Louis — South Korea
- Washington University in St. Louis — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for Washington University in St. Louis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.