Rascasse Audience Intelligence

Washington University in St. Louis Audience in United States

A data profile of the people who buy, follow and care about Washington University in St. Louis in United States — modelled from more than twelve digital signal sources. Washington University in St. Louis has an estimated audience of 484,027 people in United States.

#283among University in United States#3971among POI in United States#2309in Business & Career

The average Washington University in St. Louis fan in United States is 41.4 years old, more female, and lives primarily in Missouri.

The audience is concentrated in Missouri, California, Illinois.

Top brand affinities include Jean Paul Gaultier, Discogs, Sustainable energy, with strongest over-indexing on Jean Paul Gaultier (47.84× the country average).

Demographically, the Washington University in St. Louis audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Washington University in St. Louis fan in United States is more female, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Jean Paul Gaultier.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Washington University in St. Louis profile in United States.

Audience size
484K
in United States
Gender
60.9%♀
39.1% male
Age
41.4
average years
Country rank
#37367
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Washington University in St. Louis fans

60.9% are female, 39.1% are male, average age 41.4.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Washington University in St. Louis audience in United States
MetricValue
Female60.9%
Male39.1%
Average age41.4
Estimated audience size484,027
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Washington University in St. Louis audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4921%
50+28%
Fig. 04

Worldwide distribution

69.1%

of the worldwide Washington University in St. Louis audience comes from United States.

Worldwide audience distribution share by country for Washington University in St. Louis
CountryShare
United States69.1%
India6.3%
Taiwan3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Washington University in St. Louis audience in United States is strongest.

Fig. 05

Top regions by affinity

Washington University in St. Louis fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~100K18.41×
02Illinois~30K1.81×
03Washington, District of Columbia~2K1.44×
04Massachusetts~10K1.15×
05Kansas~4K0.97×
06Hawaii~2K0.94×
07Connecticut~5K0.93×
08Maryland~8K0.92×
09Arkansas~4K0.90×
10Vermont<1K0.89×
11New York~20K0.88×
12Iowa~3K0.87×
13Nebraska~2K0.86×
14Alaska<1K0.84×
15New Jersey~10K0.82×
16Virginia~10K0.81×
17Minnesota~6K0.81×
18South Dakota<1K0.81×
19North Dakota<1K0.81×
20California~40K0.80×
21Wisconsin~6K0.79×
22Rhode Island~1K0.78×
23Montana~1K0.78×
24Washington~7K0.77×
25Indiana~7K0.77×
26Delaware~1K0.77×
27New Hampshire~1K0.75×
28Colorado~6K0.74×
29Maine~1K0.74×
30West Virginia~2K0.73×
31Tennessee~7K0.69×
32Idaho~2K0.69×
33New Mexico~2K0.68×
34Oklahoma~4K0.67×
35Oregon~4K0.66×
36Mississippi~3K0.66×
37Kentucky~4K0.64×
38Texas~30K0.63×
39Pennsylvania~10K0.63×
40Ohio~9K0.59×
41Alabama~4K0.58×
42Louisiana~4K0.58×
43Utah~3K0.58×
44Arizona~6K0.56×
45Nevada~3K0.56×
46Georgia~8K0.55×
47North Carolina~8K0.55×
48Michigan~7K0.54×
49South Carolina~4K0.51×
50Florida~10K0.43×
Fig. 06

Affinity by region

Affinity by region — Washington University in St. Louis, United States
0.43×1.00×18.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Washington University in St. Louis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Washington University in St. Louis audience
#·InterestCategoryAffinity×
01Jean Paul GaultierFashion & Accessoires47.84×
02Hickory FarmsShopping34.64×
03New York UniversityBusiness & Career27.70×
04DiscogsMusic & Radio26.43×
05Western Governors UniversityBusiness & Career23.45×
06Trend MicroTechnology & Electronics21.90×
07st louis bluesSports20.81×
08Thandie NewtonMovies & TV20.00×
09RingCentralTechnology & Electronics19.61×
10University of CaliforniaBusiness & Career19.07×
11Carnegie Mellon UniversityBusiness & Career17.43×
12Google WalletTechnology & Electronics17.08×
13Maison MargielaFashion & Accessoires10.15×
14FlightAwareTravel & Leisure8.25×
15Sustainable energyHome & Garden8.00×
16St. Louis CardinalsSports6.49×
17Renewable energyBusiness & Career5.17×
18FedExBusiness & Career4.60×
19Mortgage loansBusiness & Career3.19×
20PinterestInternet & Social Media2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Washington University in St. Louis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Washington University in St. Louis audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.63×
SustainabilityBALANCE2.40×
PatriotismCONSERVATISM2.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Washington University in St. Louis audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.80×
DIY MentalityTHRILL0.84×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Washington University in St. Louis have in United States?

Washington University in St. Louis has an estimated audience of 484,027 people in United States, concentrated in Missouri and California.

02

What is the gender split and age of Washington University in St. Louis fans?

60.9% of Washington University in St. Louis fans are female, 39.1% are male, with an average age of 41.4 years.

03

Which brands do Washington University in St. Louis fans like most?

Washington University in St. Louis fans show strongest brand affinity for Jean Paul Gaultier (47.84×), Discogs (26.43×), and Sustainable energy (8×) over the country average.

04

Where do Washington University in St. Louis fans live in United States?

Washington University in St. Louis fans in United States are most concentrated in Missouri (reach ~100K), California (reach ~40K), and Illinois (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Washington University in St. Louis fans also like?

Beyond Washington University in St. Louis itself, the audience over-indexes on Discogs (26.43×), Sustainable energy (8×), New York University (27.7×), and University of California (19.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Washington University in St. Louis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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