Washington University in St. Louis Audience in United States
Washington University in St. Louis has an estimated audience of 484,027 people in United States. 60.9% are female, 39.1% are male, average age 41.4. Top brand affinities: Lulu 黃路梓茵, Sub Zero (Official), Mount Kilimanjaro, John Stuart Mill, Mustard seed.
Top brand affinities include Lulu 黃路梓茵, Sub Zero (Official), Mount Kilimanjaro, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Washington University in St. Louis audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Washington University in St. Louis fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 41.4 |
| Estimated audience size | 484,027 |
Audience persona
The typical Washington University in St. Louis fan in United States is more female, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for Lulu 黃路梓茵.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 20× | Movies & TV |
| Sub Zero (Official) | 14.04× | Literature |
| Mount Kilimanjaro | 20× | Travel & Leisure |
| John Stuart Mill | 19.26× | Politics & Society |
| Mustard seed | 7.68× | Food & Beverages |
| South Asian cuisine | 6.39× | Food & Beverages |
| Jesse Plemons | 2.32× | Movies & TV |
| Historic site | 2.68× | Arts & Culture |
| Nebraska Cornhuskers football | 2.26× | Sports |
| Certified diabetes educator | 7.37× | Business & Career |
| Viator | 3.01× | Travel & Leisure |
| Corona (band) | 2.88× | Music & Radio |
| Home staging | 2.47× | Home & Garden |
| Mothercare | 1.52× | Kids & Family |
| Keegan Bradley | 3.33× | Sports |
| Urban horticulture | 1.56× | Home & Garden |
| Jill Scott | 2.5× | Music & Radio |
| Iron Man (film) | 1.98× | Movies & TV |
| Layne Staley | 2.61× | Music & Radio |
| Monogram | 1.57× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.58 |
| Career Orientation | POWER | 1.58 |
| Patriotism | CONSERVATISM | 1.54 |
| Sustainability | BALANCE | 1.43 |
| Indulgence | JOY | 1.36 |
| Family Orientation | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.2% |
| India | 6.3% |
| Taiwan | 3.6% |
See Washington University in St. Louis audiences in other countries
- Washington University in St. Louis — Germany
- Washington University in St. Louis — United Kingdom
- Washington University in St. Louis — France
- Washington University in St. Louis — Italy
- Washington University in St. Louis — Spain
- Washington University in St. Louis — Brazil
- Washington University in St. Louis — Japan
- Washington University in St. Louis — South Korea
- Washington University in St. Louis — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for Washington University in St. Louis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.