WDRB Audience in United States
WDRB has an estimated audience of 1,511,620 people in United States. 61.4% are female, 38.6% are male, average age 42.7. Top regions: Kentucky, Indiana, Florida. Top brand affinities: Nationality, Product design, Unique Gifts, Goop, Birthday Gifts.
The average WDRB fan in United States is 42.7 years old, more female, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Indiana, Florida. Top brand affinities include Nationality, Product design, Unique Gifts, with strongest over-indexing on Nationality (1.9× the country average). Demographically, the WDRB audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of WDRB fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 42.7 |
| Estimated audience size | 1,511,620 |
Audience persona
The typical WDRB fan in United States is more female, around 42.7 years old, with strong Family Orientation tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Kentucky | 790,139 | 41.69× |
| Indiana | 165,198 | 5.98× |
| Florida | 16,678 | 0.16× |
| Ohio | 10,755 | 0.23× |
| Georgia | 9,530 | 0.2× |
| Tennessee | 7,824 | 0.26× |
| Illinois | 7,249 | 0.14× |
| Texas | 5,791 | 0.04× |
| Michigan | 4,720 | 0.12× |
| North Carolina | 4,717 | 0.1× |
| California | 3,945 | 0.02× |
| Virginia | 3,460 | 0.09× |
| South Carolina | 3,199 | 0.14× |
| New York | 3,067 | 0.04× |
| Alabama | 2,912 | 0.14× |
| Missouri | 2,793 | 0.11× |
| Pennsylvania | 2,623 | 0.05× |
| Colorado | 2,587 | 0.11× |
| Maryland | 1,632 | 0.06× |
| West Virginia | 1,091 | 0.15× |
| Wisconsin | 961 | 0.04× |
| Nevada | 907 | 0.06× |
| Louisiana | 833 | 0.04× |
| Minnesota | 804 | 0.04× |
| Kansas | 734 | 0.06× |
| Massachusetts | 720 | 0.02× |
| Washington | 660 | 0.02× |
| Arizona | 648 | 0.02× |
| Oklahoma | 639 | 0.04× |
| New Jersey | 626 | 0.02× |
| Mississippi | 534 | 0.04× |
| Oregon | 525 | 0.03× |
| Washington, District of Columbia | 472 | 0.1× |
| Iowa | 336 | 0.03× |
| Connecticut | 308 | 0.02× |
| Arkansas | 303 | 0.02× |
| New Hampshire | 292 | 0.05× |
| South Dakota | 273 | 0.08× |
| Nebraska | 262 | 0.03× |
| Maine | 258 | 0.05× |
| Utah | 250 | 0.02× |
| Hawaii | 223 | 0.03× |
| Idaho | 127 | 0.02× |
| Montana | 126 | 0.03× |
| Vermont | 119 | 0.04× |
| Rhode Island | 109 | 0.02× |
| Alaska | 108 | 0.03× |
| New Mexico | 104 | 0.01× |
| Delaware | 103 | 0.02× |
| North Dakota | 91 | 0.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 1.9× | Politics & Society |
| Product design | 1.54× | Business & Career |
| Unique Gifts | 1.82× | Shopping |
| Goop | 3.98× | Internet & Social Media |
| Birthday Gifts | 2.37× | Kids & Family |
| Pro-Ject | 2.98× | Music & Radio |
| Grinch | 2.78× | Movies & TV |
| Vocal harmony | 3.07× | Music & Radio |
| Wok | 3.99× | Food & Beverages |
| Historic site | 2.55× | Arts & Culture |
| UK garage | 3.07× | Music & Radio |
| Governor of Michigan | 4.04× | Politics & Society |
| Home staging | 2.84× | Home & Garden |
| Kerala | 3.52× | Travel & Leisure |
| Hibachi | 4.04× | Food & Beverages |
| Google Home | 3.05× | Technology & Electronics |
| Hog Hunting | 1.56× | Sports |
| MK | 1.9× | Music & Radio |
| Captain America (1990 film) | 2.01× | Movies & TV |
| Who Wants to Be a Millionaire? | 4.04× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.68 |
| Patriotism | CONSERVATISM | 1.23 |
| Need for Security | CONSERVATISM | 1.18 |
| Price Sensitivity | PREMIUM | 1.11 |
| Tradition | CONSERVATISM | 1.09 |
| Indulgence | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.6% |
| United Kingdom | 0.9% |
| China | 0.4% |
See WDRB audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does WDRB have in United States?
WDRB has an estimated audience of 1,511,620 people in United States, concentrated in Kentucky and Indiana.
What is the gender split and age of WDRB fans?
61.4% of WDRB fans are female, 38.6% are male, with an average age of 42.7 years.
Which brands do WDRB fans like most?
WDRB fans show strongest brand affinity for Nationality (1.9×), Product design (1.54×), and Unique Gifts (1.82×) over the country average.
Where do WDRB fans live in United States?
WDRB fans in United States are most concentrated in Kentucky (reach 790,139), Indiana (reach 165,198), and Florida (reach 16,678). These three regions account for the largest share of the active audience.
What other brands do WDRB fans also like?
Beyond WDRB itself, the audience over-indexes on Product design (1.54×), Unique Gifts (1.82×), Goop (3.98×), and Birthday Gifts (2.37×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for WDRB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.