Web3 Audience in United States
Web3 has an estimated audience of 646,345 people in United States. 36.0% are female, 64.0% are male, average age 39.9. Top regions: California, New York, Texas. Top brand affinities: Mangaka, Home construction, Natural rubber, Mathcore, Bank account.
The average Web3 fan in United States is 39.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mangaka, Home construction, Natural rubber, with strongest over-indexing on Mangaka (7.47× the country average). Demographically, the Web3 audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Tech trend
Demographics of Web3 fans
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 39.9 |
| Estimated audience size | 646,345 |
Audience persona
The typical Web3 fan in United States is more male, around 39.9 years old, with strong Risk Appetite tendencies and a notable affinity for Mangaka.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 146,389 | 2.06× |
| New York | 69,927 | 1.94× |
| Texas | 65,664 | 1.18× |
| Florida | 48,431 | 1.11× |
| Illinois | 26,602 | 1.24× |
| New Jersey | 24,560 | 1.49× |
| Georgia | 23,472 | 1.18× |
| Pennsylvania | 23,037 | 1.06× |
| Washington | 22,454 | 1.73× |
| Massachusetts | 22,239 | 1.75× |
| Virginia | 20,850 | 1.32× |
| North Carolina | 18,324 | 0.94× |
| Ohio | 16,332 | 0.82× |
| Michigan | 14,811 | 0.88× |
| Maryland | 13,180 | 1.19× |
| Colorado | 12,335 | 1.21× |
| Arizona | 12,248 | 0.93× |
| Tennessee | 11,224 | 0.87× |
| Oregon | 10,220 | 1.38× |
| Indiana | 9,602 | 0.81× |
| Missouri | 8,661 | 0.83× |
| Minnesota | 8,175 | 0.88× |
| Connecticut | 7,579 | 1.17× |
| South Carolina | 7,343 | 0.76× |
| Nevada | 7,336 | 1.17× |
| Wisconsin | 6,848 | 0.7× |
| Oklahoma | 6,219 | 0.87× |
| Utah | 6,106 | 1.05× |
| Louisiana | 5,816 | 0.7× |
| Kentucky | 5,171 | 0.64× |
| Alabama | 5,142 | 0.57× |
| Washington, District of Columbia | 4,962 | 2.55× |
| Kansas | 4,737 | 0.93× |
| Arkansas | 4,057 | 0.76× |
| Iowa | 3,514 | 0.66× |
| Hawaii | 2,996 | 1.08× |
| New Hampshire | 2,770 | 1.09× |
| Mississippi | 2,674 | 0.5× |
| Nebraska | 2,384 | 0.74× |
| Idaho | 2,321 | 0.72× |
| New Mexico | 2,181 | 0.67× |
| Rhode Island | 2,054 | 1× |
| Maine | 1,971 | 0.85× |
| West Virginia | 1,528 | 0.51× |
| Montana | 1,300 | 0.72× |
| Delaware | 1,234 | 0.69× |
| Vermont | 1,063 | 0.94× |
| South Dakota | 817 | 0.55× |
| Alaska | 813 | 0.59× |
| North Dakota | 767 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mangaka | 7.47× | Literature |
| Home construction | 1.74× | Home & Garden |
| Natural rubber | 2.4× | Cars & Mobility |
| Mathcore | 8.94× | Music & Radio |
| Bank account | 2.75× | Business & Career |
| Product design | 2.12× | Business & Career |
| Jesse Plemons | 3.49× | Movies & TV |
| Google Home | 6.05× | Technology & Electronics |
| Israel | 1.92× | Travel & Leisure |
| Urban Outfitters | 1.63× | Shopping |
| Atkins diet | 4.42× | Health |
| CAC 40 | 4.48× | Business & Career |
| Regional styles of Mexican music | 2.37× | Music & Radio |
| Wikia | 2.76× | Internet & Social Media |
| Vocal harmony | 3.53× | Music & Radio |
| Historic site | 3.17× | Arts & Culture |
| Nebraska Cornhuskers football | 2.67× | Sports |
| Governor of Michigan | 5.4× | Politics & Society |
| 3D printing | 1.77× | Technology & Electronics |
| Home staging | 3.36× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 4.85 |
| Early Adopter Mentality | POWER | 3.11 |
| Luxury Orientation | PREMIUM | 2.09 |
| LGBTQ+ Identity | OPEN | 1.71 |
| Need for Security | CONSERVATISM | 1.64 |
| Career Orientation | POWER | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 27.3% |
| China | 14.8% |
| United States | 14.7% |
See Web3 audiences in other countries
More Tech trend audiences in United States
- Cloud computing (36,957,809)
- Artificial intelligence (33,234,370)
- Creative Commons (29,190,385)
- Home automation (15,917,688)
- Efficient energy use (14,024,853)
Frequently asked questions
How many fans does Web3 have in United States?
Web3 has an estimated audience of 646,345 people in United States, concentrated in California and New York.
What is the gender split and age of Web3 fans?
36.0% of Web3 fans are female, 64.0% are male, with an average age of 39.9 years.
Which brands do Web3 fans like most?
Web3 fans show strongest brand affinity for Mangaka (7.47×), Home construction (1.74×), and Natural rubber (2.4×) over the country average.
Where do Web3 fans live in United States?
Web3 fans in United States are most concentrated in California (reach 146,389), New York (reach 69,927), and Texas (reach 65,664). These three regions account for the largest share of the active audience.
What other brands do Web3 fans also like?
Beyond Web3 itself, the audience over-indexes on Home construction (1.74×), Natural rubber (2.4×), Mathcore (8.94×), and Bank account (2.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Web3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.