Web3 Audience in United States

Web3 has an estimated audience of 646,345 people in United States. 36.0% are female, 64.0% are male, average age 39.9. Top regions: California, New York, Texas. Top brand affinities: Block chain (database), Google News, Google Drive, Indeed.com, AccuWeather.

The average Web3 fan in United States is 39.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Block chain (database), Google News, Google Drive, with strongest over-indexing on Block chain (database) (65.3× the country average). Demographically, the Web3 audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

Demographics of Web3 fans

Demographic split for Web3 audience in United States
MetricValue
Female36.0%
Male64.0%
Average age39.9
Estimated audience size646,345

Audience persona

The typical Web3 fan in United States is more male, around 39.9 years old, with strong Risk Appetite tendencies and a notable affinity for Block chain (database).

Top regions in United States

Top regions ranked by reach for Web3 in United States
RegionReachAffinity
California146,3892.06×
New York69,9271.94×
Texas65,6641.18×
Florida48,4311.11×
Illinois26,6021.24×
New Jersey24,5601.49×
Georgia23,4721.18×
Pennsylvania23,0371.06×
Washington22,4541.73×
Massachusetts22,2391.75×
Virginia20,8501.32×
North Carolina18,3240.94×
Ohio16,3320.82×
Michigan14,8110.88×
Maryland13,1801.19×
Colorado12,3351.21×
Arizona12,2480.93×
Tennessee11,2240.87×
Oregon10,2201.38×
Indiana9,6020.81×
Missouri8,6610.83×
Minnesota8,1750.88×
Connecticut7,5791.17×
South Carolina7,3430.76×
Nevada7,3361.17×
Wisconsin6,8480.7×
Oklahoma6,2190.87×
Utah6,1061.05×
Louisiana5,8160.7×
Kentucky5,1710.64×
Alabama5,1420.57×
Washington, District of Columbia4,9622.55×
Kansas4,7370.93×
Arkansas4,0570.76×
Iowa3,5140.66×
Hawaii2,9961.08×
New Hampshire2,7701.09×
Mississippi2,6740.5×
Nebraska2,3840.74×
Idaho2,3210.72×
New Mexico2,1810.67×
Rhode Island2,0541×
Maine1,9710.85×
West Virginia1,5280.51×
Montana1,3000.72×
Delaware1,2340.69×
Vermont1,0630.94×
South Dakota8170.55×
Alaska8130.59×
North Dakota7670.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Web3 audience
BrandAffinityCategory
Block chain (database)65.3×Technology & Electronics
Google News10.59×News
Google Drive6.88×Technology & Electronics
Indeed.com5.38×Business & Career
AccuWeather8.29×Home & Garden
Google Maps4.7×Internet & Social Media
Bitcoin15.07×Business & Career
Capital One4.31×Business & Career
Day trading12.52×Business & Career
Litecoin26.37×Business & Career
Ethereum23.74×Business & Career
StubHub8.05×Travel & Leisure
Forex Online Trading18.17×Business & Career
Coinbase10.22×Business & Career
Clint Eastwood6.59×Movies & TV
Planet Fitness2.86×Sports
Stock market5.17×Business & Career
CarGurus4.11×Cars & Mobility
Enterprise Rent-A-Car4.21×Cars & Mobility
DocuSign7.9×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Web3 audience
TraitClusterScore
Risk AppetiteTHRILL4.85
Early Adopter MentalityPOWER3.11
Luxury OrientationPREMIUM2.09
LGBTQ+ IdentityOPEN1.71
Need for SecurityCONSERVATISM1.64
Career OrientationPOWER1.63

Worldwide distribution

Worldwide audience distribution share by country for Web3
CountryShare
Japan27.3%
China14.8%
United States14.7%

See Web3 audiences in other countries

More Tech trend audiences in United States

Frequently asked questions

How many fans does Web3 have in United States?

Web3 has an estimated audience of 646,345 people in United States, concentrated in California and New York.

What is the gender split and age of Web3 fans?

36.0% of Web3 fans are female, 64.0% are male, with an average age of 39.9 years.

Which brands do Web3 fans like most?

Web3 fans show strongest brand affinity for Block chain (database) (65.3×), Google News (10.59×), and Google Drive (6.88×) over the country average.

Where do Web3 fans live in United States?

Web3 fans in United States are most concentrated in California (reach 146,389), New York (reach 69,927), and Texas (reach 65,664). These three regions account for the largest share of the active audience.

What other brands do Web3 fans also like?

Beyond Web3 itself, the audience over-indexes on Google News (10.59×), Google Drive (6.88×), Indeed.com (5.38×), and AccuWeather (8.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Web3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.