Rascasse Audience Intelligence

Web3 Audience in United States

A data profile of the people who buy, follow and care about Web3 in United States — modelled from more than twelve digital signal sources. Web3 has an estimated audience of 616,836 people in United States.

#44among Tech trend in United States#10533among Topic in United States#932in Technology & Electronics

The average Web3 fan in United States is 37.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Google Drive, Coinbase, Ethereum, with strongest over-indexing on Google Drive (7.25× the country average).

Demographically, the Web3 audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Web3 fan in United States is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Web3 profile in United States.

Audience size
617K
in United States
Gender
30.2%♀
69.8% male
Age
37.3
average years
Country rank
#32268
Topic in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Web3 fans

30.2% are female, 69.8% are male, average age 37.3.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for Web3 audience in United States
MetricValue
Female30.2%
Male69.8%
Average age37.3
Estimated audience size616,836
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Web3 audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3920%
40-4918%
50+17%
Fig. 04

Worldwide distribution

14.2%

of the worldwide Web3 audience comes from United States.

Worldwide audience distribution share by country for Web3
CountryShare
Japan28.2%
China16.1%
United States14.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Web3 audience in United States is strongest.

Fig. 05

Top regions by affinity

Web3 fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K2.13×
02California~100K1.88×
03New York~60K1.78×
04Washington~20K1.60×
05Massachusetts~20K1.59×
06New Jersey~20K1.37×
07Oregon~9K1.30×
08Virginia~20K1.28×
09Colorado~10K1.16×
10Georgia~20K1.15×
11Nevada~7K1.14×
12Illinois~20K1.13×
13Maryland~10K1.13×
14Connecticut~7K1.13×
15Florida~50K1.11×
16Texas~60K1.10×
17Hawaii~3K1.06×
18Utah~6K1.05×
19New Hampshire~3K1.05×
20Pennsylvania~20K1.00×
21Rhode Island~2K0.99×
22Vermont~1K0.97×
23Kansas~5K0.96×
24North Carolina~20K0.95×
25Arizona~10K0.94×
26Alaska~1K0.94×
27Tennessee~10K0.91×
28Maine~2K0.91×
29Minnesota~8K0.90×
30Montana~2K0.90×
31North Dakota~1K0.90×
32Oklahoma~6K0.89×
33Michigan~10K0.88×
34Arkansas~4K0.88×
35Idaho~3K0.88×
36South Dakota~1K0.88×
37Delaware~1K0.87×
38Missouri~9K0.86×
39Nebraska~3K0.86×
40Ohio~20K0.85×
41Louisiana~7K0.85×
42Indiana~9K0.84×
43South Carolina~8K0.83×
44Mississippi~4K0.82×
45New Mexico~3K0.82×
46West Virginia~2K0.82×
47Alabama~7K0.79×
48Iowa~4K0.78×
49Wisconsin~7K0.77×
50Kentucky~6K0.77×
Fig. 06

Affinity by region

Affinity by region — Web3, United States
0.77×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Web3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Web3 audience
#·InterestCategoryAffinity×
01EthereumBusiness & Career27.38×
02LitecoinBusiness & Career26.95×
03Block chain (database)Technology & Electronics23.28×
04Forex Online TradingBusiness & Career19.32×
05CryptocurrencyTechnology & Electronics10.70×
06CoinbaseBusiness & Career10.60×
07Derivative (finance)Business & Career10.07×
08BitcoinBusiness & Career9.66×
09Google DriveTechnology & Electronics7.25×
10Digital TrendsTechnology & Electronics5.72×
11Asset managementBusiness & Career4.90×
12Money managementBusiness & Career4.45×
13Stock marketBusiness & Career3.73×
14InnovationBusiness & Career3.66×
15Sustainable energyHome & Garden3.43×
16Micro CenterShopping3.37×
17LinuxTechnology & Electronics2.98×
18Renewable energyBusiness & Career2.67×
19Mobile gameGames2.35×
20Planet FitnessSports1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Web3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Web3 audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.27×
Early Adopter MentalityPOWER2.68×
Career OrientationPOWER1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Web3 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
ExtroversionTHRILL0.85×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Web3 have in United States?

Web3 has an estimated audience of 616,836 people in United States, concentrated in California and New York.

02

What is the gender split and age of Web3 fans?

30.2% of Web3 fans are female, 69.8% are male, with an average age of 37.3 years.

03

Which brands do Web3 fans like most?

Web3 fans show strongest brand affinity for Google Drive (7.25×), Coinbase (10.6×), and Ethereum (27.38×) over the country average.

04

Where do Web3 fans live in United States?

Web3 fans in United States are most concentrated in California (reach ~100K), New York (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Web3 fans also like?

Beyond Web3 itself, the audience over-indexes on Coinbase (10.6×), Ethereum (27.38×), Litecoin (26.95×), and Forex Online Trading (19.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in United States

See Web3 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Web3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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