Will and testament Audience in United States
Will and testament has an estimated audience of 2,870,041 people in United States. 59.0% are female, 41.0% are male, average age 46.7. Top brand affinities: Jingoism, Layne Staley, 19 Kids and Counting, Casely, WKRN-TV.
Top brand affinities include Jingoism, Layne Staley, 19 Kids and Counting, with strongest over-indexing on Jingoism (1.57× the country average). Demographically, the Will and testament audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Family Orientation, Patriotism.
Category: Politics & Society · Type: Topic · Subtype: Novel
Demographics of Will and testament fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 46.7 |
| Estimated audience size | 2,870,041 |
Audience persona
The typical Will and testament fan in United States is more female, around 46.7 years old, with strong Family Orientation tendencies and a notable affinity for Jingoism.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jingoism | 1.57× | Politics & Society |
| Layne Staley | 2.24× | Music & Radio |
| 19 Kids and Counting | 1.87× | Movies & TV |
| Casely | 1.93× | Shopping |
| WKRN-TV | 1.92× | Movies & TV |
| WGN-TV | 1.58× | Movies & TV |
| Brunello Cucinelli | 2.06× | Fashion & Accessoires |
| Hebe | 1.75× | Home & Garden |
| Northrop Grumman | 1.71× | Business & Career |
| Eli Lilly | 1.95× | Health |
| Stucco | 1.57× | Home & Garden |
| Overboard (film) | 1.91× | Movies & TV |
| Leverage (TV series) | 1.54× | Movies & TV |
| Solo climbing | 1.57× | Sports |
| Voltron: Legendary Defender | 3.59× | Movies & TV |
| Ezekiel Elliott | 1.69× | Sports |
| Fast Five | 1.71× | Movies & TV |
| Al Ahly SC | 1.66× | Sports |
| Oliver Platt | 1.63× | Movies & TV |
| Hattiesburg, Mississippi | 1.97× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.76 |
| Patriotism | CONSERVATISM | 1.67 |
| Career Orientation | POWER | 1.65 |
| Quality Awareness | PREMIUM | 1.61 |
| Need for Security | CONSERVATISM | 1.57 |
| Community Orientation | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.3% |
| United Kingdom | 28.4% |
| Australia | 5.6% |
See Will and testament audiences in other countries
More Novel audiences in United States
- First Epistle to the Thessalonians (8,784,930)
- Jurassic Park (novel) (6,271,738)
- Prime time (4,868,765)
- Star Wars: The Force Awakens (3,782,264)
- Book of Revelation (3,636,202)
How to read this data
Audience size is the estimated number of people in United States who actively search for Will and testament. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.