Rascasse Audience Intelligence

Will and testament Audience in United States

A data profile of the people who buy, follow and care about Will and testament in United States — modelled from more than twelve digital signal sources. Will and testament has an estimated audience of 2,870,041 people in United States.

#14among Novel in United States#5232among Topic in United States#693in Politics & Society

The average Will and testament fan in United States is 46.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NASDAQ, Genetics, Nostalgia, with strongest over-indexing on NASDAQ (3.29× the country average).

Demographically, the Will and testament audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Will and testament fan in United States is more female, around 46.7 years old, with strong Patriotism tendencies and a notable affinity for NASDAQ.

Category: Politics & Society · Type: Topic · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Will and testament profile in United States.

Audience size
2.9M
in United States
Gender
59.0%♀
41.0% male
Age
46.7
average years
Country rank
#10670
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Will and testament fans

59.0% are female, 41.0% are male, average age 46.7.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Will and testament audience in United States
MetricValue
Female59.0%
Male41.0%
Average age46.7
Estimated audience size2,870,041
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Will and testament audience in United States
Age bracketShare%
16-1910%
20-2910%
30-3915%
40-4923%
50+42%
Fig. 04

Worldwide distribution

32.3%

of the worldwide Will and testament audience comes from United States.

Worldwide audience distribution share by country for Will and testament
CountryShare
United States32.3%
United Kingdom28.4%
Australia5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Will and testament audience in United States is strongest.

Fig. 05

Top regions by affinity

Will and testament fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~100K1.29×
02Alabama~50K1.15×
03South Carolina~50K1.14×
04Montana~9K1.09×
05Arizona~60K1.08×
06Arkansas~30K1.08×
07Washington~60K1.07×
08Mississippi~30K1.07×
09Florida~200K1.05×
10Georgia~90K1.05×
11Tennessee~60K1.05×
12Missouri~50K1.05×
13Oklahoma~30K1.05×
14Iowa~20K1.05×
15Maine~10K1.04×
16Oregon~30K1.03×
17South Dakota~7K1.03×
18Idaho~10K1.02×
19Alaska~6K1.02×
20Louisiana~40K1.01×
21New Mexico~10K1.01×
22West Virginia~10K1.01×
23Delaware~8K1.01×
24Vermont~5K1.01×
25Kentucky~40K1.00×
26North Dakota~6K1.00×
27Colorado~40K0.99×
28Kansas~20K0.99×
29Nevada~30K0.98×
30New Hampshire~10K0.98×
31Nebraska~10K0.97×
32Hawaii~10K0.97×
33Wisconsin~40K0.96×
34Rhode Island~9K0.95×
35Indiana~50K0.94×
36Michigan~70K0.93×
37Washington, District of Columbia~8K0.93×
38Connecticut~30K0.92×
39Maryland~40K0.91×
40Texas~200K0.90×
41Ohio~80K0.90×
42Virginia~60K0.90×
43Pennsylvania~90K0.89×
44New Jersey~70K0.89×
45Utah~20K0.89×
46Minnesota~40K0.88×
47Illinois~80K0.86×
48Massachusetts~50K0.83×
49California~300K0.81×
50New York~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Will and testament, United States
0.80×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Will and testament audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Will and testament audience
#·InterestCategoryAffinity×
01Retirement planningBusiness & Career4.18×
02NASDAQBusiness & Career3.29×
03Drudge ReportSports3.04×
04Home insuranceBusiness & Career2.91×
05Life insuranceBusiness & Career2.88×
06Robert RedfordMovies & TV2.85×
07Charitable organizationPolitics & Society2.71×
08Health insuranceBusiness & Career2.61×
09Sustainable energyHome & Garden2.49×
10NostalgiaHome & Garden2.48×
11GeneticsKids & Family2.40×
12Microwave ovenHome & Garden2.38×
13PharmacyBusiness & Career2.32×
14PhilanthropyArts & Culture2.32×
15Ace HardwareHome & Garden1.97×
16Nonprofit organizationPolitics & Society1.80×
17TraditionPolitics & Society1.73×
18SubwayFood & Beverages1.66×
19Pizza HutFood & Beverages1.53×
20RedditInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Will and testament audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Will and testament audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.32×
Career OrientationPOWER2.10×
Community OrientationOPEN1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Will and testament audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
Pet OwnershipJOY0.71×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Will and testament have in United States?

Will and testament has an estimated audience of 2,870,041 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Will and testament fans?

59.0% of Will and testament fans are female, 41.0% are male, with an average age of 46.7 years.

03

Which brands do Will and testament fans like most?

Will and testament fans show strongest brand affinity for NASDAQ (3.29×), Genetics (2.4×), and Nostalgia (2.48×) over the country average.

04

Where do Will and testament fans live in United States?

Will and testament fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Will and testament fans also like?

Beyond Will and testament itself, the audience over-indexes on Genetics (2.4×), Nostalgia (2.48×), Charitable organization (2.71×), and Retirement planning (4.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Novel audiences in United States

See Will and testament audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Will and testament. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →