Will Howard Audience in United States
Will Howard has an estimated audience of 2,322,250 people in United States. 42.7% are female, 57.3% are male, average age 36.2. Top brand affinities: Google Maps, Capital One, Indeed.com, Aaron Rodgers, CarGurus.
Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (14.8× the country average). Demographically, the Will Howard audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Category: Sports · Type: Person · Subtype: American football
Demographics of Will Howard fans
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 36.2 |
| Estimated audience size | 2,322,250 |
Audience persona
The typical Will Howard fan in United States is more male, around 36.2 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 14.8× | Internet & Social Media |
| Capital One | 12.91× | Business & Career |
| Indeed.com | 13.18× | Business & Career |
| Aaron Rodgers | 19.36× | Sports |
| CarGurus | 14.05× | Cars & Mobility |
| Enterprise Rent-A-Car | 13.83× | Cars & Mobility |
| Circle K | 13.85× | Shopping |
| Google News | 11.43× | News |
| AccuWeather | 12.1× | Home & Garden |
| Beetlejuice | 8.31× | Movies & TV |
| Bruce Willis | 11.72× | Movies & TV |
| StubHub | 14.32× | Travel & Leisure |
| ICloud | 14.5× | Technology & Electronics |
| DeviantArt | 10.62× | Internet & Social Media |
| Khan Academy | 12.1× | Business & Career |
| Diane Keaton | 8.65× | Movies & TV |
| DuckDuckGo | 12.68× | Internet & Social Media |
| Google Earth | 13.37× | Internet & Social Media |
| Zac Efron | 12.28× | Movies & TV |
| JD Sports | 15.85× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.06 |
| Social Media Usage | JOY | 1.02 |
| Sports Activity | POWER | 0.99 |
| Early Adopter Mentality | POWER | 0.99 |
| LGBTQ+ Identity | OPEN | 0.96 |
| Risk Appetite | THRILL | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.4% |
| Canada | 2.2% |
| Mexico | 1.3% |
See Will Howard audiences in other countries
More American football audiences in United States
- NFL (119,706,874)
- Super Bowl (36,247,515)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
How to read this data
Audience size is the estimated number of people in United States who actively search for Will Howard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.