Rascasse Audience Intelligence

Will Howard Audience in United States

A data profile of the people who buy, follow and care about Will Howard in United States — modelled from more than twelve digital signal sources. Will Howard has an estimated audience of 2,409,748 people in United States.

#187among American football in United States#2099among Person in United States#1096in Sports

The average Will Howard fan in United States is 36.1 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, Pennsylvania, California.

Top brand affinities include NFL, Pittsburgh Steelers, Russell Wilson, with strongest over-indexing on NFL (1.66× the country average).

Demographically, the Will Howard audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Will Howard fan in United States is more male, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Will Howard profile in United States.

Audience size
2.4M
in United States
Gender
38.4%♀
61.6% male
Age
36.1
average years
Country rank
#12244
Person in United States
Fig. 01

Search interest · 12-month trend

-75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Will Howard fans

38.4% are female, 61.6% are male, average age 36.1.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Will Howard audience in United States
MetricValue
Female38.4%
Male61.6%
Average age36.1
Estimated audience size2,409,748
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Will Howard audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3918%
40-4917%
50+16%
Fig. 04

Worldwide distribution

93.4%

of the worldwide Will Howard audience comes from United States.

Worldwide audience distribution share by country for Will Howard
CountryShare
United States93.4%
Canada2.2%
Mexico1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Will Howard audience in United States is strongest.

Fig. 05

Top regions by affinity

Will Howard fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~300K4.60×
02Pennsylvania~300K3.73×
03West Virginia~30K2.75×
04Kansas~40K2.34×
05Delaware~8K1.26×
06Indiana~50K1.21×
07South Carolina~40K1.21×
08Virginia~60K1.12×
09Kentucky~30K1.04×
10North Carolina~70K1.03×
11Maryland~40K1.02×
12Nebraska~10K0.98×
13Iowa~20K0.97×
14South Dakota~5K0.96×
15Montana~6K0.93×
16Mississippi~20K0.92×
17Tennessee~40K0.90×
18New Mexico~10K0.89×
19Missouri~30K0.88×
20North Dakota~4K0.87×
21Wyoming~3K0.86×
22Washington, District of Columbia~6K0.85×
23Rhode Island~6K0.84×
24Michigan~50K0.82×
25Georgia~60K0.81×
26Illinois~60K0.80×
27New Jersey~50K0.79×
28Hawaii~8K0.79×
29Alabama~30K0.78×
30Oklahoma~20K0.78×
31Colorado~30K0.77×
32Arizona~40K0.76×
33Florida~100K0.75×
34Connecticut~20K0.75×
35Alaska~4K0.75×
36Louisiana~20K0.74×
37Idaho~9K0.74×
38Nevada~20K0.72×
39Arkansas~10K0.72×
40Wisconsin~20K0.71×
41Maine~6K0.69×
42Texas~100K0.68×
43Minnesota~20K0.68×
44New Hampshire~6K0.66×
45Oregon~20K0.65×
46New York~80K0.64×
47Utah~10K0.64×
48Massachusetts~30K0.62×
49California~100K0.54×
50Washington~20K0.52×
Fig. 06

Affinity by region

Affinity by region — Will Howard, United States
0.52×1.00×4.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Will Howard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Will Howard audience
#·InterestCategoryAffinity×
01Russell WilsonSports4.30×
02Dak PrescottSports3.60×
03LSU Tigers footballSports3.12×
04Luka DončićSports3.00×
05Pittsburgh SteelersSports2.74×
06Aaron RodgersSports2.63×
07San Francisco 49ersSports2.19×
08Monday Night FootballSports2.13×
09Buffalo BillsSports1.96×
10Denver BroncosSports1.94×
11Anime conventionLiterature1.93×
12Mixed martial artsSports1.80×
13CBS SportsMovies & TV1.78×
14Green Bay PackersSports1.78×
15NBA playoffsSports1.72×
16NFLSports1.66×
17NBA FinalsSports1.56×
18College basketballSports1.54×
19ESPNMovies & TV1.53×
20Super BowlSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Will Howard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Will Howard audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.29×
Career OrientationPOWER1.17×
Convenience OrientationPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Will Howard audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
CreativityOPEN0.85×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Will Howard have in United States?

Will Howard has an estimated audience of 2,409,748 people in United States, concentrated in Ohio and Pennsylvania.

02

What is the gender split and age of Will Howard fans?

38.4% of Will Howard fans are female, 61.6% are male, with an average age of 36.1 years.

03

Which brands do Will Howard fans like most?

Will Howard fans show strongest brand affinity for NFL (1.66×), Pittsburgh Steelers (2.74×), and Russell Wilson (4.3×) over the country average.

04

Where do Will Howard fans live in United States?

Will Howard fans in United States are most concentrated in Ohio (reach ~300K), Pennsylvania (reach ~300K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Will Howard fans also like?

Beyond Will Howard itself, the audience over-indexes on Pittsburgh Steelers (2.74×), Russell Wilson (4.3×), Aaron Rodgers (2.63×), and Mixed martial arts (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Will Howard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Will Howard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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