Rascasse Audience Intelligence

Will Zalatoris Audience in United States

A data profile of the people who buy, follow and care about Will Zalatoris in United States — modelled from more than twelve digital signal sources. Will Zalatoris has an estimated audience of 502,474 people in United States.

#83among Golf in United States#8850among Person in United States#3549in Sports

The average Will Zalatoris fan in United States is 36.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Tiger Woods, PGA Tour, Masters Tournament, with strongest over-indexing on Tiger Woods (19.31× the country average).

Demographically, the Will Zalatoris audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Will Zalatoris fan in United States is more male, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Tiger Woods.

Category: Sports · Type: Person · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Will Zalatoris profile in United States.

Audience size
502K
in United States
Gender
35.4%♀
64.6% male
Age
36.4
average years
Country rank
#36536
Person in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Will Zalatoris fans

35.4% are female, 64.6% are male, average age 36.4.

Fig. 02

Gender split

35.4%
Female
64.6%
Male
Demographic split for Will Zalatoris audience in United States
MetricValue
Female35.4%
Male64.6%
Average age36.4
Estimated audience size502,474
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Will Zalatoris audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4916%
50+17%
Fig. 04

Worldwide distribution

68.0%

of the worldwide Will Zalatoris audience comes from United States.

Worldwide audience distribution share by country for Will Zalatoris
CountryShare
United States68.0%
United Kingdom9.3%
Canada8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Will Zalatoris audience in United States is strongest.

Fig. 05

Top regions by affinity

Will Zalatoris fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~10K1.45×
02North Carolina~20K1.42×
03Massachusetts~10K1.38×
04Minnesota~10K1.36×
05Iowa~6K1.31×
06Nebraska~4K1.31×
07New Hampshire~3K1.28×
08Michigan~20K1.26×
09Vermont~1K1.25×
10Connecticut~7K1.23×
11North Dakota~1K1.21×
12Wisconsin~10K1.19×
13Ohio~20K1.18×
14South Dakota~1K1.16×
15Colorado~10K1.14×
16Kentucky~8K1.13×
17Pennsylvania~20K1.11×
18Montana~2K1.10×
19Illinois~20K1.07×
20Kansas~5K1.07×
21Missouri~9K1.06×
22Arizona~10K1.05×
23Maine~2K1.05×
24Indiana~10K1.04×
25Tennessee~10K1.02×
26Rhode Island~2K1.02×
27Alabama~7K1.00×
28Georgia~20K0.95×
29Arkansas~4K0.95×
30Oklahoma~6K0.93×
31Florida~30K0.91×
32Oregon~6K0.91×
33Washington, District of Columbia~1K0.91×
34Idaho~2K0.90×
35New Jersey~10K0.89×
36Utah~4K0.88×
37Delaware~1K0.88×
38Hawaii~2K0.87×
39Texas~40K0.86×
40Virginia~10K0.86×
41West Virginia~2K0.84×
42New York~20K0.83×
43Mississippi~4K0.80×
44Louisiana~5K0.77×
45Alaska<1K0.77×
46Maryland~7K0.74×
47Washington~8K0.72×
48Nevada~4K0.68×
49California~40K0.63×
50New Mexico~2K0.63×
Fig. 06

Affinity by region

Affinity by region — Will Zalatoris, United States
0.63×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Will Zalatoris audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Will Zalatoris audience
#·InterestCategoryAffinity×
01Tiger WoodsSports19.31×
02Ryder CupSports10.07×
03Masters TournamentSports9.10×
04Justin RoseSports8.86×
05PGA TourSports8.03×
06Toyota SupraCars & Mobility6.58×
07Anthony JoshuaSports5.80×
08Digital audio workstationTechnology & Electronics5.58×
09Dungeons & DragonsGames4.49×
10Hair ExtensionsBeauty & Wellness4.42×
11Rick and MortyMovies & TV4.04×
12JudoSports3.99×
13US Open (tennis)Sports3.85×
14Folk musicMusic & Radio3.45×
15GolfSports2.50×
16Golf ChannelSports2.43×
17High-definition televisionTechnology & Electronics2.21×
18MangaLiterature2.11×
19First-person shooter gamesGames1.77×
20VehiclesCars & Mobility1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Will Zalatoris audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Will Zalatoris audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
TraditionCONSERVATISM1.72×
Risk AppetiteTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Will Zalatoris audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
ExtroversionTHRILL0.73×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Will Zalatoris have in United States?

Will Zalatoris has an estimated audience of 502,474 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Will Zalatoris fans?

35.4% of Will Zalatoris fans are female, 64.6% are male, with an average age of 36.4 years.

03

Which brands do Will Zalatoris fans like most?

Will Zalatoris fans show strongest brand affinity for Tiger Woods (19.31×), PGA Tour (8.03×), and Masters Tournament (9.1×) over the country average.

04

Where do Will Zalatoris fans live in United States?

Will Zalatoris fans in United States are most concentrated in Texas (reach ~40K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Will Zalatoris fans also like?

Beyond Will Zalatoris itself, the audience over-indexes on PGA Tour (8.03×), Masters Tournament (9.1×), Ryder Cup (10.07×), and Hair Extensions (4.42×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Will Zalatoris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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