Will Zalatoris Audience in United States

Will Zalatoris logo

Will Zalatoris has an estimated audience of 536,973 people in United States. 35.7% are female, 64.3% are male, average age 36.6. Top regions: Texas, Florida, California. Top brand affinities: Pro-Ject, Product design, Alaska, UK garage, Urban Outfitters.

The average Will Zalatoris fan in United States is 36.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Pro-Ject, Product design, Alaska, with strongest over-indexing on Pro-Ject (10.99× the country average). Demographically, the Will Zalatoris audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Golf

Demographics of Will Zalatoris fans

Demographic split for Will Zalatoris audience in United States
MetricValue
Female35.7%
Male64.3%
Average age36.6
Estimated audience size536,973

Audience persona

The typical Will Zalatoris fan in United States is more male, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Will Zalatoris in United States
RegionReachAffinity
Texas38,4680.83×
Florida38,0251.05×
California36,4310.62×
North Carolina28,1651.74×
New York27,2400.91×
Illinois20,4251.14×
Pennsylvania20,0191.11×
Ohio19,2581.16×
Michigan19,0421.36×
Georgia17,7151.07×
Massachusetts16,0211.51×
South Carolina13,6241.69×
Arizona13,5101.23×
New Jersey12,1870.89×
Tennessee11,5631.07×
Virginia11,4560.88×
Minnesota10,6131.38×
Indiana10,3531.06×
Colorado9,8311.16×
Wisconsin9,4701.17×
Missouri8,5250.98×
Alabama8,4671.13×
Kentucky8,2021.22×
Connecticut7,0501.31×
Washington6,9880.65×
Maryland6,1240.66×
Oregon5,8270.95×
Iowa5,3751.21×
Louisiana4,8690.7×
Oklahoma4,3930.74×
Kansas3,7790.89×
Arkansas3,5520.8×
Nevada3,4170.66×
Utah3,4080.71×
Nebraska3,2341.2×
Mississippi3,1250.71×
New Hampshire2,7201.29×
Idaho2,1000.78×
Hawaii1,9450.84×
Maine1,8750.97×
Rhode Island1,7431.02×
Montana1,5681.05×
Washington, District of Columbia1,5270.95×
West Virginia1,4840.59×
Vermont1,4651.55×
South Dakota1,2621.02×
Delaware1,2450.84×
North Dakota1,2171.1×
New Mexico1,0690.4×
Wyoming5380.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Will Zalatoris audience
BrandAffinityCategory
Pro-Ject10.99×Music & Radio
Product design3.16×Business & Career
Alaska2.57×Travel & Leisure
UK garage6.58×Music & Radio
Urban Outfitters1.79×Shopping
Isometric exercise8.08×Sports
JDSU2.8×Business & Career
Minnesota1.58×Travel & Leisure
Nebraska2.11×Travel & Leisure
Staycation2.36×Home & Garden
Stamp collecting2.93×Home & Garden
Home staging3.12×Home & Garden
Sinaloa2.04×Travel & Leisure
Bridget Jones: The Edge of Reason10.77×Movies & TV
Emilio Estefan7.32×Music & Radio
Noodle (Gorillaz)1.74×Music & Radio
Google Analytics2.32×Internet & Social Media
Laneige2.52×Beauty & Wellness
Kerang3.08×Travel & Leisure
Graham Greene2.7×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Will Zalatoris audience
TraitClusterScore
Luxury OrientationPREMIUM1.37
Sports ActivityPOWER1.19
Family OrientationCONSERVATISM1.19
TraditionCONSERVATISM1.15
Quality AwarenessPREMIUM1.06
PatriotismCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Will Zalatoris
CountryShare
United States68.8%
United Kingdom9.5%
Canada8.0%

See Will Zalatoris audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does Will Zalatoris have in United States?

Will Zalatoris has an estimated audience of 536,973 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Will Zalatoris fans?

35.7% of Will Zalatoris fans are female, 64.3% are male, with an average age of 36.6 years.

Which brands do Will Zalatoris fans like most?

Will Zalatoris fans show strongest brand affinity for Pro-Ject (10.99×), Product design (3.16×), and Alaska (2.57×) over the country average.

Where do Will Zalatoris fans live in United States?

Will Zalatoris fans in United States are most concentrated in Texas (reach 38,468), Florida (reach 38,025), and California (reach 36,431). These three regions account for the largest share of the active audience.

What other brands do Will Zalatoris fans also like?

Beyond Will Zalatoris itself, the audience over-indexes on Product design (3.16×), Alaska (2.57×), UK garage (6.58×), and Urban Outfitters (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Will Zalatoris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.