Rascasse Audience Intelligence

Winchester Audience in United States

A data profile of the people who buy, follow and care about Winchester in United States — modelled from more than twelve digital signal sources. Winchester has an estimated audience of 1,411,010 people in United States.

#267among City in United States#1568among POI in United States#1422in Travel & Leisure

The average Winchester fan in United States is 42.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Virginia, Massachusetts.

Top brand affinities include Jensen Ackles, Chuck Norris, Sportsman's Warehouse, with strongest over-indexing on Jensen Ackles (21.08× the country average).

Demographically, the Winchester audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Winchester fan in United States is balanced, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Jensen Ackles.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Winchester profile in United States.

Audience size
1.4M
in United States
Gender
45.8%♀
54.2% male
Age
42.4
average years
Country rank
#18578
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Winchester fans

45.8% are female, 54.2% are male, average age 42.4.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Winchester audience in United States
MetricValue
Female45.8%
Male54.2%
Average age42.4
Estimated audience size1,411,010
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Winchester audience in United States
Age bracketShare%
16-1918%
20-2914%
30-3916%
40-4921%
50+32%
Fig. 04

Worldwide distribution

47.6%

of the worldwide Winchester audience comes from United States.

Worldwide audience distribution share by country for Winchester
CountryShare
United States47.6%
United Kingdom17.1%
Japan8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Winchester audience in United States is strongest.

Fig. 05

Top regions by affinity

Winchester fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~30K5.32×
02Kentucky~70K3.72×
03Massachusetts~80K2.89×
04Virginia~90K2.67×
05Nevada~30K2.01×
06New Hampshire~9K1.69×
07Tennessee~40K1.40×
08Vermont~3K1.18×
09Wyoming~2K1.14×
10Idaho~8K1.09×
11Indiana~30K1.08×
12Montana~4K1.07×
13Alaska~3K1.05×
14Nebraska~7K1.04×
15North Dakota~3K1.02×
16Mississippi~10K1.01×
17Oklahoma~20K1.00×
18Arkansas~10K0.99×
19Missouri~20K0.96×
20Kansas~10K0.93×
21South Dakota~3K0.92×
22Maryland~20K0.90×
23Wisconsin~20K0.90×
24Alabama~20K0.90×
25Maine~4K0.87×
26Michigan~30K0.84×
27Iowa~10K0.82×
28Ohio~30K0.79×
29Washington, District of Columbia~3K0.78×
30California~100K0.74×
31Connecticut~10K0.73×
32Utah~9K0.70×
33Pennsylvania~30K0.69×
34North Carolina~30K0.66×
35South Carolina~10K0.66×
36Louisiana~10K0.65×
37New Mexico~4K0.63×
38Minnesota~10K0.62×
39Oregon~10K0.61×
40Texas~70K0.56×
41Illinois~30K0.56×
42Georgia~20K0.56×
43Washington~20K0.55×
44Arizona~20K0.54×
45Colorado~10K0.52×
46Rhode Island~2K0.52×
47Florida~40K0.45×
48New York~30K0.44×
49Hawaii~2K0.41×
50New Jersey~10K0.35×
Fig. 06

Affinity by region

Affinity by region — Winchester, United States
0.35×1.00×5.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Winchester audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Winchester audience
#·InterestCategoryAffinity×
01Jensen AcklesMovies & TV21.08×
02ToshibaTechnology & Electronics15.14×
03AdeleMusic & Radio9.89×
04Jared PadaleckiMovies & TV8.64×
05Sportsman's WarehouseShopping6.77×
06Alison BrieMovies & TV5.77×
07Supreme Court of the United StatesPolitics & Society4.96×
08Chuck NorrisMovies & TV4.73×
09Drudge ReportSports4.46×
10Renewable energyBusiness & Career4.07×
11Sustainable energyHome & Garden4.05×
12Weather forecastingHome & Garden3.70×
13Solar energyHome & Garden3.48×
14Home automationTechnology & Electronics3.44×
15Tractor Supply CompanyShopping3.33×
16Self-defenseSports3.26×
17FedExBusiness & Career3.10×
18Advance Auto PartsCars & Mobility2.92×
19New York PostNews2.91×
20Mortgage loansBusiness & Career2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Winchester audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Winchester audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.13×
Convenience OrientationPREMIUM2.00×
Career OrientationPOWER1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Winchester audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.74×
CreativityOPEN0.80×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Winchester have in United States?

Winchester has an estimated audience of 1,411,010 people in United States, concentrated in California and Virginia.

02

What is the gender split and age of Winchester fans?

45.8% of Winchester fans are female, 54.2% are male, with an average age of 42.4 years.

03

Which brands do Winchester fans like most?

Winchester fans show strongest brand affinity for Jensen Ackles (21.08×), Chuck Norris (4.73×), and Sportsman's Warehouse (6.77×) over the country average.

04

Where do Winchester fans live in United States?

Winchester fans in United States are most concentrated in California (reach ~100K), Virginia (reach ~90K), and Massachusetts (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Winchester fans also like?

Beyond Winchester itself, the audience over-indexes on Chuck Norris (4.73×), Sportsman's Warehouse (6.77×), Renewable energy (4.07×), and Solar energy (3.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Winchester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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