Winchester Audience in United States

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Winchester has an estimated audience of 1,411,010 people in United States. 45.8% are female, 54.2% are male, average age 42.4. Top regions: California, Texas, Virginia. Top brand affinities: Urban Outfitters, Goop, Grace Slick, Grinch, La Jolla.

The average Winchester fan in United States is 42.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Virginia. Top brand affinities include Urban Outfitters, Goop, Grace Slick, with strongest over-indexing on Urban Outfitters (5.91× the country average). Demographically, the Winchester audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Winchester fans

Demographic split for Winchester audience in United States
MetricValue
Female45.8%
Male54.2%
Average age42.4
Estimated audience size1,411,010

Audience persona

The typical Winchester fan in United States is balanced, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Winchester in United States
RegionReachAffinity
California126,1770.81×
Texas83,5400.69×
Virginia79,2962.31×
Massachusetts51,5181.85×
Florida49,6250.52×
New York41,5740.53×
Kentucky39,9492.26×
Tennessee38,6651.37×
Pennsylvania38,0920.8×
Michigan36,7811×
Ohio36,5620.84×
North Carolina33,2330.78×
Illinois29,8160.63×
Georgia28,7960.66×
Indiana25,9221.01×
Missouri24,8531.09×
Maryland22,2990.92×
West Virginia20,9733.19×
Wisconsin19,9600.94×
Alabama19,9551.01×
Nevada19,0731.4×
Arizona18,4420.64×
Washington17,8460.63×
Oklahoma17,7521.13×
South Carolina16,4750.78×
Minnesota14,5980.72×
New Jersey14,1050.39×
Colorado13,7780.62×
Louisiana13,5890.75×
Mississippi13,1991.14×
Arkansas13,0571.12×
Iowa11,0840.95×
Oregon10,7910.67×
Kansas10,5950.95×
Connecticut10,4090.74×
Utah10,1440.8×
Nebraska8,4201.19×
Idaho8,2251.16×
New Hampshire7,4221.33×
New Mexico4,8650.69×
Montana4,7691.22×
Maine4,7260.93×
Washington, District of Columbia3,5150.83×
Alaska3,4681.15×
South Dakota3,3121.02×
North Dakota3,2391.12×
Vermont2,7941.13×
Wyoming2,5741.23×
Hawaii2,2520.37×
Rhode Island2,2100.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Winchester audience
BrandAffinityCategory
Urban Outfitters5.91×Shopping
Goop13.37×Internet & Social Media
Grace Slick21.04×Music & Radio
Grinch9.39×Movies & TV
La Jolla18.13×Travel & Leisure
Vocal harmony8.15×Music & Radio
Wok11.57×Food & Beverages
Google Home11.4×Technology & Electronics
Israel3.55×Travel & Leisure
Hibachi11.67×Food & Beverages
Governor of Michigan10.39×Politics & Society
Product design2.44×Business & Career
Assassin's Creed II8.85×Games
Historic site4.84×Arts & Culture
Guitarist (magazine)12.56×Music & Radio
Kikar HaShabbat17.69×News
headspace9.61×Health
Fairy godmother7.33×Literature
Henrik Zetterberg37.52×Sports
Cherish (group)10.31×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Winchester audience
TraitClusterScore
PatriotismCONSERVATISM4.17
Pet OwnershipJOY1.56
ExtroversionTHRILL1.38
DIY MentalityTHRILL1.37
Career OrientationPOWER1.25
Need for SecurityCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Winchester
CountryShare
United States47.8%
United Kingdom17.2%
Japan8.2%

See Winchester audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Winchester have in United States?

Winchester has an estimated audience of 1,411,010 people in United States, concentrated in California and Texas.

What is the gender split and age of Winchester fans?

45.8% of Winchester fans are female, 54.2% are male, with an average age of 42.4 years.

Which brands do Winchester fans like most?

Winchester fans show strongest brand affinity for Urban Outfitters (5.91×), Goop (13.37×), and Grace Slick (21.04×) over the country average.

Where do Winchester fans live in United States?

Winchester fans in United States are most concentrated in California (reach 126,177), Texas (reach 83,540), and Virginia (reach 79,296). These three regions account for the largest share of the active audience.

What other brands do Winchester fans also like?

Beyond Winchester itself, the audience over-indexes on Goop (13.37×), Grace Slick (21.04×), Grinch (9.39×), and La Jolla (18.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Winchester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.