Wiz Khalifa Audience in United States

Wiz Khalifa logo

Wiz Khalifa has an estimated audience of 2,707,424 people in United States. 46.7% are female, 53.3% are male, average age 28.5. Top regions: California, Texas, Florida. Top brand affinities: Beauty, YouTube Music, Euphoria, Hip hop music, Pineapple Express (film).

The average Wiz Khalifa fan in United States is 28.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beauty, YouTube Music, Euphoria, with strongest over-indexing on Beauty (1.75× the country average). Demographically, the Wiz Khalifa audience skews balanced with an average age of 28.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Wiz Khalifa fans

Demographic split for Wiz Khalifa audience in United States
MetricValue
Female46.7%
Male53.3%
Average age28.5
Estimated audience size2,707,424

Audience persona

The typical Wiz Khalifa fan in United States is balanced, around 28.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Wiz Khalifa in United States
RegionReachAffinity
California337,4721.13×
Texas232,8291×
Florida183,1321×
New York143,3020.95×
Pennsylvania128,9341.41×
Georgia120,8541.45×
Illinois95,2971.06×
North Carolina88,0121.08×
Ohio83,2651×
Arizona79,2771.43×
Michigan74,6651.05×
Virginia69,3191.05×
New Jersey63,0800.92×
Maryland57,9641.25×
Tennessee56,6321.04×
Washington52,4130.97×
Indiana48,7900.99×
South Carolina48,6441.19×
Colorado46,6551.09×
Missouri43,6061×
Massachusetts43,4060.81×
Louisiana42,7371.22×
Alabama42,6551.13×
Minnesota38,8311×
Wisconsin36,0470.88×
Nevada34,7641.33×
Oklahoma32,8681.09×
Kentucky29,2220.86×
Oregon26,3360.85×
Mississippi25,0381.12×
Connecticut22,7300.84×
Arkansas21,2700.95×
Kansas18,6740.88×
Iowa18,6280.84×
Utah17,1520.71×
Nebraska13,4880.99×
New Mexico12,6790.93×
North Dakota11,4282.05×
West Virginia10,6820.85×
Idaho9,8640.73×
Montana8,4531.13×
Hawaii8,4380.73×
Washington, District of Columbia8,3521.03×
Delaware7,1490.96×
Rhode Island6,8180.79×
New Hampshire6,5890.62×
Maine6,3230.65×
South Dakota5,8430.93×
Alaska4,2610.74×
Wyoming3,0510.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wiz Khalifa audience
BrandAffinityCategory
Beauty1.75×Beauty & Wellness
YouTube Music3.4×Internet & Social Media
Euphoria1.55×Movies & TV
Hip hop music1.69×Music & Radio
Pineapple Express (film)10.3×Movies & TV
NBA1.52×Sports
Texas Roadhouse1.85×Food & Beverages
Flo Rida4.04×Music & Radio
Chris Brown4.49×Music & Radio
Rhianna (singer)3.91×Music & Radio
Los Angeles Lakers2.19×Sports
Underground hip hop2.65×Music & Radio
Macy's1.61×Shopping
NBA Finals2.03×Sports
NBA playoffs2.14×Sports
Bad Bunny2.48×Music & Radio
LeBron James2.39×Sports
Young Thug5.5×Music & Radio
New York Knicks3.17×Sports
Tory Lanez6.68×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wiz Khalifa audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.05
Early Adopter MentalityPOWER1.71
ExtroversionTHRILL1.54
Family OrientationCONSERVATISM1.11
Social Media UsageJOY1.1
Sports ActivityPOWER0.96

Worldwide distribution

Worldwide audience distribution share by country for Wiz Khalifa
CountryShare
United States46.8%
Brazil3.4%
United Kingdom3.2%

See Wiz Khalifa audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Wiz Khalifa have in United States?

Wiz Khalifa has an estimated audience of 2,707,424 people in United States, concentrated in California and Texas.

What is the gender split and age of Wiz Khalifa fans?

46.7% of Wiz Khalifa fans are female, 53.3% are male, with an average age of 28.5 years.

Which brands do Wiz Khalifa fans like most?

Wiz Khalifa fans show strongest brand affinity for Beauty (1.75×), YouTube Music (3.4×), and Euphoria (1.55×) over the country average.

Where do Wiz Khalifa fans live in United States?

Wiz Khalifa fans in United States are most concentrated in California (reach 337,472), Texas (reach 232,829), and Florida (reach 183,132). These three regions account for the largest share of the active audience.

What other brands do Wiz Khalifa fans also like?

Beyond Wiz Khalifa itself, the audience over-indexes on YouTube Music (3.4×), Euphoria (1.55×), Hip hop music (1.69×), and Pineapple Express (film) (10.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wiz Khalifa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.