Rascasse Audience Intelligence

Wiz Khalifa Audience in United States

A data profile of the people who buy, follow and care about Wiz Khalifa in United States — modelled from more than twelve digital signal sources. Wiz Khalifa has an estimated audience of 2,648,788 people in United States.

#67among Hip hop in United States#1866among Person in United States#1188in Music & Radio

The average Wiz Khalifa fan in United States is 28.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty, YouTube Music, Hip hop music, with strongest over-indexing on Beauty (1.75× the country average).

Demographically, the Wiz Khalifa audience skews balanced with an average age of 28.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wiz Khalifa fan in United States is balanced, around 28.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Beauty.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wiz Khalifa profile in United States.

Audience size
2.6M
in United States
Gender
46.7%♀
53.3% male
Age
28.5
average years
Country rank
#11397
Person in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wiz Khalifa fans

46.7% are female, 53.3% are male, average age 28.5.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Wiz Khalifa audience in United States
MetricValue
Female46.7%
Male53.3%
Average age28.5
Estimated audience size2,648,788
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the Wiz Khalifa audience in United States
Age bracketShare%
16-1949%
20-2925%
30-3914%
40-499%
50+4%
Fig. 04

Worldwide distribution

46.2%

of the worldwide Wiz Khalifa audience comes from United States.

Worldwide audience distribution share by country for Wiz Khalifa
CountryShare
United States46.2%
Brazil3.2%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wiz Khalifa audience in United States is strongest.

Fig. 05

Top regions by affinity

Wiz Khalifa fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~10K1.92×
02Alaska~9K1.48×
03Pennsylvania~100K1.41×
04Georgia~100K1.32×
05Arizona~70K1.25×
06New Mexico~20K1.21×
07Nevada~30K1.20×
08Maryland~50K1.18×
09Indiana~60K1.16×
10Louisiana~40K1.14×
11South Carolina~50K1.11×
12Alabama~40K1.11×
13Michigan~80K1.09×
14Mississippi~20K1.09×
15North Carolina~90K1.08×
16Arkansas~20K1.08×
17Ohio~90K1.07×
18Virginia~70K1.04×
19Missouri~50K1.04×
20Illinois~90K1.03×
21California~300K1.01×
22Colorado~40K1.01×
23Oklahoma~30K1.00×
24Washington, District of Columbia~8K0.99×
25Montana~7K0.99×
26Tennessee~50K0.97×
27Nebraska~10K0.97×
28Delaware~7K0.97×
29Texas~200K0.95×
30Kansas~20K0.94×
31Washington~50K0.93×
32Minnesota~40K0.93×
33Wyoming~4K0.93×
34Florida~200K0.92×
35New York~100K0.91×
36West Virginia~10K0.91×
37South Dakota~6K0.91×
38Kentucky~30K0.88×
39Connecticut~20K0.87×
40New Jersey~60K0.85×
41Oregon~30K0.85×
42Maine~8K0.85×
43Rhode Island~7K0.85×
44Wisconsin~30K0.84×
45Massachusetts~40K0.82×
46Idaho~10K0.82×
47Iowa~20K0.80×
48New Hampshire~8K0.80×
49Utah~20K0.76×
50Hawaii~8K0.71×
Fig. 06

Affinity by region

Affinity by region — Wiz Khalifa, United States
0.71×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wiz Khalifa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wiz Khalifa audience
#·InterestCategoryAffinity×
01Pineapple Express (film)Movies & TV10.30×
02Chris BrownMusic & Radio4.49×
03Scary Movie (film series)Movies & TV4.23×
04Flo RidaMusic & Radio4.04×
05Rhianna (singer)Music & Radio3.91×
06Giannis AntetokounmpoSports3.48×
07YouTube MusicInternet & Social Media3.40×
08New York KnicksSports3.17×
09Underground hip hopMusic & Radio2.65×
10Bad BunnyMusic & Radio2.48×
11LeBron JamesSports2.39×
12Los Angeles LakersSports2.19×
13NBA playoffsSports2.14×
14NBA FinalsSports2.03×
15Texas RoadhouseFood & Beverages1.85×
16BeautyBeauty & Wellness1.75×
17Hip hop musicMusic & Radio1.69×
18Macy'sShopping1.61×
19FIFA World CupSports1.55×
20NBASports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wiz Khalifa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wiz Khalifa audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.45×
Risk AppetiteTHRILL1.14×
Social Media UsageJOY1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wiz Khalifa audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.62×
PatriotismCONSERVATISM0.62×
Community OrientationOPEN0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wiz Khalifa have in United States?

Wiz Khalifa has an estimated audience of 2,648,788 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wiz Khalifa fans?

46.7% of Wiz Khalifa fans are female, 53.3% are male, with an average age of 28.5 years.

03

Which brands do Wiz Khalifa fans like most?

Wiz Khalifa fans show strongest brand affinity for Beauty (1.75×), YouTube Music (3.4×), and Hip hop music (1.69×) over the country average.

04

Where do Wiz Khalifa fans live in United States?

Wiz Khalifa fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wiz Khalifa fans also like?

Beyond Wiz Khalifa itself, the audience over-indexes on YouTube Music (3.4×), Hip hop music (1.69×), Giannis Antetokounmpo (3.48×), and NBA (1.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wiz Khalifa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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