Women of Faith Audience in United States

Women of Faith logo

Women of Faith has an estimated audience of 2,408,840 people in United States. 78.6% are female, 21.4% are male, average age 38.9. Top regions: Texas, California, Florida. Top brand affinities: South Asian cuisine, UK garage, Tierra Cali, Gary Clark, Jr., Electrolyte.

The average Women of Faith fan in United States is 38.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include South Asian cuisine, UK garage, Tierra Cali, with strongest over-indexing on South Asian cuisine (5.95× the country average). Demographically, the Women of Faith audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Sustainability, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Women of Faith fans

Demographic split for Women of Faith audience in United States
MetricValue
Female78.6%
Male21.4%
Average age38.9
Estimated audience size2,408,840

Audience persona

The typical Women of Faith fan in United States is more female, around 38.9 years old, with strong Sustainability tendencies and a notable affinity for South Asian cuisine.

Top regions in United States

Top regions ranked by reach for Women of Faith in United States
RegionReachAffinity
Texas218,6491.06×
California147,4810.56×
Florida116,7330.72×
Georgia78,7821.06×
North Carolina72,8681.01×
Ohio71,1210.96×
New York65,0090.48×
Pennsylvania59,2540.73×
Tennessee59,1371.22×
South Carolina47,4541.31×
Illinois43,2980.54×
Virginia41,6820.71×
Indiana39,9670.91×
Missouri38,7061×
Alabama38,2651.14×
Maryland37,5230.91×
New Jersey34,8050.57×
Michigan33,2330.53×
Colorado32,1660.85×
Minnesota31,4600.91×
Arizona30,4500.62×
Oklahoma30,3501.13×
Kentucky29,8690.99×
Louisiana29,2330.94×
Washington29,1550.6×
Mississippi24,6581.24×
Arkansas23,7321.2×
Kansas22,7201.2×
Iowa22,3131.12×
Oregon21,4370.78×
Nevada20,3570.87×
Wisconsin19,4020.54×
Massachusetts19,0640.4×
Nebraska17,7931.47×
West Virginia14,4191.29×
Connecticut13,6660.57×
Montana11,0681.66×
Idaho10,9660.91×
Alaska10,1571.97×
Utah9,3230.43×
Hawaii8,9790.87×
New Mexico8,8500.73×
South Dakota8,7401.57×
North Dakota8,5101.72×
New Hampshire8,3870.88×
Wyoming8,2342.31×
Rhode Island8,0981.06×
Maine8,0930.94×
Vermont7,9651.88×
Delaware7,8571.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Women of Faith audience
BrandAffinityCategory
South Asian cuisine5.95×Food & Beverages
UK garage2.77×Music & Radio
Tierra Cali3.81×Travel & Leisure
Gary Clark, Jr.5.57×Music & Radio
Electrolyte1.89×Health
Janitor2.16×Home & Garden
Isometric exercise2.82×Sports
New York Harbor4.03×Travel & Leisure
Sub Zero (Official)2.98×Literature
Voltron: Legendary Defender4.63×Movies & TV
Enrique Hernández (baseball)3.97×Sports
Solo climbing1.86×Sports
Certified diabetes educator3.24×Business & Career
Tierra caliente1.73×Travel & Leisure
Hattiesburg, Mississippi2.13×Travel & Leisure
Ken Griffey Jr.1.6×Sports
Vacaville, California2.16×Travel & Leisure
E-box2.33×Health
Saxophone technique3.88×Music & Radio
Employee retention2.53×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Women of Faith audience
TraitClusterScore
SustainabilityBALANCE2.1
SpiritualityBALANCE1.5
MindfulnessBALANCE1.49
DIY MentalityTHRILL1.33
Community OrientationOPEN1.25
Family OrientationCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Women of Faith
CountryShare
United States88.0%
Canada2.2%
United Kingdom2.0%

See Women of Faith audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Women of Faith have in United States?

Women of Faith has an estimated audience of 2,408,840 people in United States, concentrated in Texas and California.

What is the gender split and age of Women of Faith fans?

78.6% of Women of Faith fans are female, 21.4% are male, with an average age of 38.9 years.

Which brands do Women of Faith fans like most?

Women of Faith fans show strongest brand affinity for South Asian cuisine (5.95×), UK garage (2.77×), and Tierra Cali (3.81×) over the country average.

Where do Women of Faith fans live in United States?

Women of Faith fans in United States are most concentrated in Texas (reach 218,649), California (reach 147,481), and Florida (reach 116,733). These three regions account for the largest share of the active audience.

What other brands do Women of Faith fans also like?

Beyond Women of Faith itself, the audience over-indexes on UK garage (2.77×), Tierra Cali (3.81×), Gary Clark, Jr. (5.57×), and Electrolyte (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Women of Faith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.