Woodturning Audience in United States

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Woodturning has an estimated audience of 1,363,812 people in United States. 33.7% are female, 66.3% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Israel, Governor of Michigan, Natural rubber, Hibachi.

The average Woodturning fan in United States is 44.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Israel, Governor of Michigan, with strongest over-indexing on Vocal harmony (14.36× the country average). Demographically, the Woodturning audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Woodturning fans

Demographic split for Woodturning audience in United States
MetricValue
Female33.7%
Male66.3%
Average age44.5
Estimated audience size1,363,812

Audience persona

The typical Woodturning fan in United States is more male, around 44.5 years old, with strong Design Affinity tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Woodturning in United States
RegionReachAffinity
California106,7510.71×
Texas73,1820.62×
Florida65,1030.71×
New York50,9300.67×
North Carolina42,8601.04×
Pennsylvania42,1630.92×
Illinois35,5150.78×
Washington34,6431.27×
Ohio34,2780.82×
Georgia32,8500.78×
Tennessee31,2851.14×
Michigan29,1870.82×
Arizona27,1360.97×
Oregon25,8711.65×
Minnesota24,4131.25×
Indiana23,9780.96×
Virginia23,7810.72×
Missouri23,6731.08×
Wisconsin22,4141.09×
Alabama21,9771.15×
Massachusetts21,5200.8×
Oklahoma17,5011.16×
Kentucky17,4851.02×
New Jersey16,9720.49×
South Carolina16,7250.82×
Colorado16,5380.77×
Utah15,6281.28×
Louisiana14,6540.83×
Maryland13,4930.58×
Mississippi12,5141.11×
Iowa11,4891.02×
Arkansas11,3881.01×
Connecticut10,3520.76×
Kansas9,3090.87×
Washington, District of Columbia8,5552.09×
New Mexico7,6851.12×
West Virginia7,3071.15×
Maine7,0121.44×
New Hampshire6,8511.27×
Nevada6,4510.49×
Nebraska6,3020.92×
Idaho6,2820.92×
Montana4,8221.27×
Hawaii4,4450.76×
North Dakota4,2131.5×
Vermont4,1411.73×
Alaska3,2691.12×
South Dakota3,0290.96×
Wyoming2,6501.31×
Rhode Island2,6060.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Woodturning audience
BrandAffinityCategory
Vocal harmony14.36×Music & Radio
Israel4.77×Travel & Leisure
Governor of Michigan13.18×Politics & Society
Natural rubber3.61×Cars & Mobility
Hibachi12.72×Food & Beverages
Grinch6.49×Movies & TV
Fairy godmother10.92×Literature
Wok9.45×Food & Beverages
Goop7.01×Internet & Social Media
Jeep Grand Cherokee (WJ)7.76×Cars & Mobility
El Paso County, Colorado14.96×Travel & Leisure
Collectable1.77×Kids & Family
Google Home7.02×Technology & Electronics
Cherish (group)11.61×Music & Radio
La Jolla9.6×Travel & Leisure
Bank account2.48×Business & Career
Grace Slick8.22×Music & Radio
Hipster8.96×Politics & Society
Nebraska Cornhuskers football3.32×Sports
headspace7.73×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Woodturning audience
TraitClusterScore
Design AffinityPREMIUM3.72
DIY MentalityTHRILL2.85
ExtroversionTHRILL2.29
SustainabilityBALANCE1.88
Luxury OrientationPREMIUM1.75
Early Adopter MentalityPOWER1.67

Worldwide distribution

Worldwide audience distribution share by country for Woodturning
CountryShare
United States26.2%
Italy11.4%
United Kingdom8.1%

See Woodturning audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Woodturning have in United States?

Woodturning has an estimated audience of 1,363,812 people in United States, concentrated in California and Texas.

What is the gender split and age of Woodturning fans?

33.7% of Woodturning fans are female, 66.3% are male, with an average age of 44.5 years.

Which brands do Woodturning fans like most?

Woodturning fans show strongest brand affinity for Vocal harmony (14.36×), Israel (4.77×), and Governor of Michigan (13.18×) over the country average.

Where do Woodturning fans live in United States?

Woodturning fans in United States are most concentrated in California (reach 106,751), Texas (reach 73,182), and Florida (reach 65,103). These three regions account for the largest share of the active audience.

What other brands do Woodturning fans also like?

Beyond Woodturning itself, the audience over-indexes on Israel (4.77×), Governor of Michigan (13.18×), Natural rubber (3.61×), and Hibachi (12.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Woodturning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.