Rascasse Audience Intelligence

WorldMark by Wyndham Target Market in United States

A data profile of the people who buy, follow and care about WorldMark by Wyndham in United States — modelled from more than twelve digital signal sources. WorldMark by Wyndham has an estimated audience of 248,412 people in United States.

#5515among Brand in United States#4500in Travel & Leisure

The average WorldMark by Wyndham fan in United States is 46.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Washington, Oregon.

Top brand affinities include Allison Janney, Marriott Vacation Club, RCI, with strongest over-indexing on Allison Janney (48.34× the country average).

Demographically, the WorldMark by Wyndham audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WorldMark by Wyndham fan in United States is balanced, around 46.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Allison Janney.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WorldMark by Wyndham profile in United States.

Audience size
248K
in United States
Gender
52.4%♀
47.6% male
Age
46.4
average years
Country rank
#53017
Brand in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of WorldMark by Wyndham

52.4% are female, 47.6% are male, average age 46.4.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for WorldMark by Wyndham audience in United States
MetricValue
Female52.4%
Male47.6%
Average age46.4
Estimated audience size248,412
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the WorldMark by Wyndham audience in United States
Age bracketShare%
16-196%
20-2912%
30-3919%
40-4928%
50+35%
Fig. 04

Worldwide distribution

93.8%

of the worldwide WorldMark by Wyndham audience comes from United States.

Worldwide audience distribution share by country for WorldMark by Wyndham
CountryShare
United States93.8%
Canada2.9%
Australia1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WorldMark by Wyndham audience in United States is strongest.

Fig. 05

Top regions by affinity

WorldMark by Wyndham customers by region in United States
#RegionReachAffinity×
01Oregon~20K5.34×
02Washington~30K5.11×
03Idaho~6K4.73×
04Utah~10K4.33×
05Nevada~9K3.66×
06Alaska~1K2.69×
07California~70K2.62×
08Hawaii~2K2.25×
09New Mexico~2K1.70×
10Montana~1K1.55×
11Colorado~6K1.47×
12Arizona~7K1.25×
13Wyoming<1K1.12×
14North Dakota<1K0.91×
15Delaware<1K0.83×
16South Dakota<1K0.83×
17West Virginia<1K0.82×
18Rhode Island<1K0.82×
19Maine<1K0.81×
20New Hampshire<1K0.80×
21Washington, District of Columbia<1K0.75×
22Mississippi~2K0.74×
23Kansas~1K0.71×
24Nebraska<1K0.71×
25Missouri~3K0.69×
26Arkansas~1K0.69×
27Oklahoma~2K0.66×
28Iowa~1K0.65×
29Kentucky~2K0.63×
30Connecticut~2K0.63×
31Louisiana~2K0.60×
32Alabama~2K0.58×
33South Carolina~2K0.55×
34Wisconsin~2K0.53×
35Texas~10K0.52×
36Tennessee~3K0.52×
37Minnesota~2K0.52×
38Indiana~2K0.51×
39Massachusetts~3K0.50×
40Maryland~2K0.49×
41Michigan~3K0.44×
42New Jersey~3K0.44×
43Virginia~3K0.43×
44Georgia~3K0.42×
45Florida~7K0.41×
46Ohio~3K0.41×
47North Carolina~3K0.41×
48Pennsylvania~3K0.40×
49Illinois~3K0.38×
50New York~4K0.31×
Fig. 06

Affinity by region

Affinity by region — WorldMark by Wyndham, United States
0.31×1.00×5.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WorldMark by Wyndham audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WorldMark by Wyndham audience
#·InterestCategoryAffinity×
01Super 8 MotelsTravel & Leisure54.54×
02Allison JanneyMovies & TV48.34×
03Marriott Vacation ClubTravel & Leisure34.26×
04RCITravel & Leisure32.37×
05Bluegreen VacationsTravel & Leisure31.56×
06Planet SmoothieFood & Beverages30.54×
07Westgate ResortsTravel & Leisure22.92×
08Maddie ZieglerMovies & TV14.59×
09Anna FarisMovies & TV13.53×
10Alan TudykMovies & TV13.53×
11Arabic coffeeFood & Beverages13.53×
12Chiwetel EjioforMovies & TV13.53×
13Goodyear Tire and Rubber CompanyCars & Mobility13.23×
14Mineral waterFood & Beverages7.15×
15Sustainable energyHome & Garden5.37×
16Renewable energyBusiness & Career4.86×
17FedExBusiness & Career4.77×
18Mortgage loansBusiness & Career3.69×
19Solar energyHome & Garden3.69×
20Discount storesShopping3.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WorldMark by Wyndham audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WorldMark by Wyndham audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.65×
PatriotismCONSERVATISM2.27×
Family OrientationCONSERVATISM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WorldMark by Wyndham audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
Healthy LifestyleBALANCE0.78×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is WorldMark by Wyndham's target market in United States?

WorldMark by Wyndham's target market in United States covers an estimated 248,412 people, concentrated in California and Washington.

02

What is the gender split and age of WorldMark by Wyndham customers?

52.4% of the WorldMark by Wyndham audience are female, 47.6% are male, with an average age of 46.4 years.

03

Which brands do WorldMark by Wyndham fans like most?

WorldMark by Wyndham fans show strongest brand affinity for Allison Janney (48.34×), Marriott Vacation Club (34.26×), and RCI (32.37×) over the country average.

04

Where do WorldMark by Wyndham fans live in United States?

WorldMark by Wyndham fans in United States are most concentrated in California (reach ~70K), Washington (reach ~30K), and Oregon (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do WorldMark by Wyndham fans also like?

Beyond WorldMark by Wyndham itself, the audience over-indexes on Marriott Vacation Club (34.26×), RCI (32.37×), Anna Faris (13.53×), and FedEx (4.77×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for WorldMark by Wyndham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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