WTNH Audience in United States
WTNH has an estimated audience of 825,324 people in United States. 62.1% are female, 37.9% are male, average age 43.8. Top regions: Connecticut, New York, Florida. Top brand affinities: Alaska, Pro-Ject, Israel, Product design, Google Analytics.
The average WTNH fan in United States is 43.8 years old, more female, and lives primarily in Connecticut. The audience is concentrated in Connecticut, New York, Florida. Top brand affinities include Alaska, Pro-Ject, Israel, with strongest over-indexing on Alaska (4.08× the country average). Demographically, the WTNH audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of WTNH fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 43.8 |
| Estimated audience size | 825,324 |
Audience persona
The typical WTNH fan in United States is more female, around 43.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Connecticut | 377,470 | 45.6× |
| New York | 15,161 | 0.33× |
| Florida | 7,243 | 0.13× |
| Massachusetts | 7,174 | 0.44× |
| Virginia | 3,237 | 0.16× |
| North Carolina | 2,363 | 0.1× |
| Rhode Island | 2,214 | 0.84× |
| Texas | 2,188 | 0.03× |
| South Carolina | 2,119 | 0.17× |
| California | 2,065 | 0.02× |
| Pennsylvania | 1,834 | 0.07× |
| Georgia | 1,726 | 0.07× |
| New Jersey | 1,693 | 0.08× |
| Tennessee | 1,633 | 0.1× |
| Ohio | 1,318 | 0.05× |
| Michigan | 1,235 | 0.06× |
| New Hampshire | 1,046 | 0.32× |
| Maryland | 954 | 0.07× |
| Indiana | 950 | 0.06× |
| Illinois | 925 | 0.03× |
| Kentucky | 886 | 0.09× |
| Arizona | 820 | 0.05× |
| Maine | 812 | 0.27× |
| Washington, District of Columbia | 712 | 0.29× |
| Vermont | 586 | 0.4× |
| Missouri | 543 | 0.04× |
| Alabama | 541 | 0.05× |
| Colorado | 474 | 0.04× |
| Louisiana | 463 | 0.04× |
| Minnesota | 447 | 0.04× |
| Idaho | 393 | 0.09× |
| Kansas | 382 | 0.06× |
| Wisconsin | 374 | 0.03× |
| Washington | 357 | 0.02× |
| Delaware | 343 | 0.15× |
| Oklahoma | 328 | 0.04× |
| Arkansas | 318 | 0.05× |
| Nevada | 281 | 0.04× |
| Mississippi | 272 | 0.04× |
| Iowa | 270 | 0.04× |
| West Virginia | 268 | 0.07× |
| Oregon | 237 | 0.03× |
| Utah | 170 | 0.02× |
| New Mexico | 158 | 0.04× |
| Nebraska | 130 | 0.03× |
| Hawaii | 111 | 0.03× |
| Montana | 69 | 0.03× |
| Alaska | 68 | 0.04× |
| South Dakota | 68 | 0.04× |
| North Dakota | 66 | 0.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 4.08× | Travel & Leisure |
| Pro-Ject | 4.5× | Music & Radio |
| Israel | 2.25× | Travel & Leisure |
| Product design | 2.01× | Business & Career |
| Google Analytics | 3.59× | Internet & Social Media |
| Goop | 3.73× | Internet & Social Media |
| Sinaloa | 2.41× | Travel & Leisure |
| Governor of Michigan | 4.76× | Politics & Society |
| Wok | 3.61× | Food & Beverages |
| Fairy godmother | 4.02× | Literature |
| Grinch | 2.04× | Movies & TV |
| headspace | 4.5× | Health |
| Noodle (Gorillaz) | 1.65× | Music & Radio |
| Hibachi | 3.6× | Food & Beverages |
| Google Home | 2.91× | Technology & Electronics |
| Historic site | 1.85× | Arts & Culture |
| Home staging | 2.23× | Home & Garden |
| Grace Slick | 3.58× | Music & Radio |
| Hipster | 3.9× | Politics & Society |
| Elsword | 6.47× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.31 |
| Extroversion | THRILL | 1.21 |
| Patriotism | CONSERVATISM | 1.15 |
| Risk Appetite | THRILL | 1.12 |
| Family Orientation | CONSERVATISM | 1.12 |
| Community Orientation | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.8% |
| China | 0.7% |
| Australia | 0.4% |
See WTNH audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does WTNH have in United States?
WTNH has an estimated audience of 825,324 people in United States, concentrated in Connecticut and New York.
What is the gender split and age of WTNH fans?
62.1% of WTNH fans are female, 37.9% are male, with an average age of 43.8 years.
Which brands do WTNH fans like most?
WTNH fans show strongest brand affinity for Alaska (4.08×), Pro-Ject (4.5×), and Israel (2.25×) over the country average.
Where do WTNH fans live in United States?
WTNH fans in United States are most concentrated in Connecticut (reach 377,470), New York (reach 15,161), and Florida (reach 7,243). These three regions account for the largest share of the active audience.
What other brands do WTNH fans also like?
Beyond WTNH itself, the audience over-indexes on Pro-Ject (4.5×), Israel (2.25×), Product design (2.01×), and Google Analytics (3.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for WTNH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.