Rascasse Audience Intelligence

Yerba mate Audience in United States

A data profile of the people who buy, follow and care about Yerba mate in United States — modelled from more than twelve digital signal sources. Yerba mate has an estimated audience of 375,796 people in United States.

#75among Beverage in United States#12568among Topic in United States#2253in Food & Beverages

The average Yerba mate fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Honest Tea, Djerba, Ultraviolet, with strongest over-indexing on Honest Tea (71.87× the country average).

Demographically, the Yerba mate audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yerba mate fan in United States is more female, around 39.9 years old, with strong Spirituality tendencies and a notable affinity for Honest Tea.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yerba mate profile in United States.

Audience size
376K
in United States
Gender
63.0%♀
37.0% male
Age
39.9
average years
Country rank
#42986
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yerba mate fans

63.0% are female, 37.0% are male, average age 39.9.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Yerba mate audience in United States
MetricValue
Female63.0%
Male37.0%
Average age39.9
Estimated audience size375,796
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Yerba mate audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4923%
50+21%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Yerba mate audience comes from United States.

Worldwide audience distribution share by country for Yerba mate
CountryShare
Brazil14.0%
Argentina11.2%
France10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yerba mate audience in United States is strongest.

Fig. 05

Top regions by affinity

Yerba mate fans by region: top regions in United States
#RegionReachAffinity×
01California~80K2.00×
02Utah~6K1.66×
03Oregon~7K1.65×
04Vermont~1K1.65×
05Colorado~8K1.43×
06Arizona~10K1.33×
07Idaho~2K1.33×
08Hawaii~2K1.33×
09Nevada~5K1.32×
10Washington~10K1.31×
11Montana~1K1.26×
12Texas~40K1.22×
13New Mexico~2K1.18×
14New York~20K1.13×
15Massachusetts~8K1.12×
16Florida~30K1.08×
17Washington, District of Columbia~1K1.06×
18Connecticut~4K1.02×
19Illinois~10K1.00×
20Georgia~10K0.98×
21Alaska<1K0.97×
22Rhode Island~1K0.96×
23North Carolina~10K0.95×
24Maine~1K0.95×
25Virginia~9K0.93×
26New Hampshire~1K0.93×
27Oklahoma~4K0.92×
28Tennessee~7K0.91×
29New Jersey~8K0.88×
30Maryland~6K0.86×
31Kansas~2K0.83×
32Pennsylvania~10K0.81×
33Minnesota~4K0.81×
34Michigan~8K0.80×
35Missouri~5K0.79×
36Louisiana~4K0.79×
37South Carolina~4K0.78×
38Arkansas~2K0.78×
39Wisconsin~4K0.77×
40Nebraska~1K0.77×
41Ohio~9K0.76×
42Indiana~5K0.75×
43Alabama~4K0.73×
44South Dakota<1K0.72×
45Kentucky~3K0.71×
46Iowa~2K0.71×
47Delaware<1K0.70×
48North Dakota<1K0.70×
49West Virginia~1K0.65×
50Mississippi~2K0.63×
Fig. 06

Affinity by region

Affinity by region — Yerba mate, United States
0.63×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yerba mate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yerba mate audience
#·InterestCategoryAffinity×
01DjerbaTravel & Leisure139.84×
02Honest TeaFood & Beverages71.87×
03LeathermanHome & Garden18.60×
04Will ArnettMovies & TV11.23×
05JacuzziHome & Garden8.32×
06UltravioletBeauty & Wellness6.32×
07Green teaFood & Beverages5.13×
08AntioxidantHealth4.79×
09CaffeineFood & Beverages4.76×
10Ed HarrisMovies & TV4.62×
11Anti-aging creamBeauty & Wellness3.61×
12TeaFood & Beverages2.53×
13WalgreensShopping2.11×
14EnergyHome & Garden1.86×
15VeganismFood & Beverages1.86×
16SkinBeauty & Wellness1.79×
17EBayShopping1.69×
18Android (operating system)Technology & Electronics1.61×
19VideoMovies & TV1.60×
20Mobile appTechnology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yerba mate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yerba mate audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.51×
Convenience OrientationPREMIUM1.48×
Healthy LifestyleBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yerba mate audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.91×
Career OrientationPOWER1.02×
Design AffinityPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yerba mate have in United States?

Yerba mate has an estimated audience of 375,796 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yerba mate fans?

63.0% of Yerba mate fans are female, 37.0% are male, with an average age of 39.9 years.

03

Which brands do Yerba mate fans like most?

Yerba mate fans show strongest brand affinity for Honest Tea (71.87×), Djerba (139.84×), and Ultraviolet (6.32×) over the country average.

04

Where do Yerba mate fans live in United States?

Yerba mate fans in United States are most concentrated in California (reach ~80K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Yerba mate fans also like?

Beyond Yerba mate itself, the audience over-indexes on Djerba (139.84×), Ultraviolet (6.32×), Leatherman (18.6×), and Tea (2.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Yerba mate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yerba mate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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