Yerba mate Audience in United States
Yerba mate has an estimated audience of 375,796 people in United States. 63.0% are female, 37.0% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Honest Tea, Djerba, Ultraviolet, Leatherman, Tea.
The average Yerba mate fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Honest Tea, Djerba, Ultraviolet, with strongest over-indexing on Honest Tea (71.87× the country average). Demographically, the Yerba mate audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Yerba mate fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 39.9 |
| Estimated audience size | 375,796 |
Audience persona
The typical Yerba mate fan in United States is more female, around 39.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Honest Tea.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 83,732 | 2.03× |
| Texas | 43,331 | 1.34× |
| Florida | 27,778 | 1.09× |
| New York | 25,606 | 1.22× |
| Illinois | 13,763 | 1.1× |
| Georgia | 11,508 | 0.99× |
| North Carolina | 11,407 | 1.01× |
| Pennsylvania | 10,786 | 0.85× |
| Arizona | 10,663 | 1.39× |
| Washington | 10,377 | 1.38× |
| Ohio | 9,264 | 0.8× |
| New Jersey | 8,971 | 0.94× |
| Virginia | 8,890 | 0.97× |
| Colorado | 8,589 | 1.45× |
| Michigan | 8,413 | 0.86× |
| Massachusetts | 8,396 | 1.13× |
| Tennessee | 6,840 | 0.91× |
| Oregon | 6,661 | 1.55× |
| Maryland | 5,587 | 0.86× |
| Indiana | 5,476 | 0.8× |
| Utah | 4,996 | 1.48× |
| Missouri | 4,929 | 0.81× |
| Nevada | 4,863 | 1.34× |
| South Carolina | 4,503 | 0.8× |
| Minnesota | 4,457 | 0.83× |
| Wisconsin | 4,345 | 0.77× |
| Louisiana | 3,907 | 0.81× |
| Alabama | 3,885 | 0.74× |
| Connecticut | 3,872 | 1.03× |
| Oklahoma | 3,758 | 0.9× |
| Kentucky | 3,423 | 0.73× |
| Kansas | 2,526 | 0.85× |
| Arkansas | 2,379 | 0.77× |
| Idaho | 2,294 | 1.22× |
| New Mexico | 2,241 | 1.19× |
| Iowa | 2,189 | 0.71× |
| Hawaii | 2,091 | 1.29× |
| Mississippi | 1,949 | 0.63× |
| Nebraska | 1,438 | 0.76× |
| New Hampshire | 1,276 | 0.86× |
| Washington, District of Columbia | 1,255 | 1.11× |
| Maine | 1,231 | 0.91× |
| Montana | 1,181 | 1.13× |
| Rhode Island | 1,153 | 0.96× |
| West Virginia | 1,092 | 0.62× |
| Vermont | 881 | 1.34× |
| Alaska | 751 | 0.93× |
| Delaware | 697 | 0.67× |
| South Dakota | 571 | 0.66× |
| North Dakota | 488 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Honest Tea | 71.87× | Food & Beverages |
| Djerba | 139.84× | Travel & Leisure |
| Ultraviolet | 6.32× | Beauty & Wellness |
| Leatherman | 18.6× | Home & Garden |
| Tea | 2.53× | Food & Beverages |
| Will Arnett | 11.23× | Movies & TV |
| Walgreens | 2.11× | Shopping |
| Anti-aging cream | 3.61× | Beauty & Wellness |
| Caffeine | 4.76× | Food & Beverages |
| Energy | 1.86× | Home & Garden |
| Video | 1.6× | Movies & TV |
| Mobile app | 1.53× | Technology & Electronics |
| Skin | 1.79× | Beauty & Wellness |
| Jacuzzi | 8.32× | Home & Garden |
| EBay | 1.69× | Shopping |
| Android (operating system) | 1.61× | Technology & Electronics |
| Veganism | 1.86× | Food & Beverages |
| Antioxidant | 4.79× | Health |
| Green tea | 5.13× | Food & Beverages |
| Eyelash | 2.81× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.96 |
| Sustainability | BALANCE | 1.84 |
| Price Sensitivity | PREMIUM | 1.62 |
| Indulgence | JOY | 1.58 |
| Design Affinity | PREMIUM | 1.49 |
| Luxury Orientation | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 14.1% |
| Argentina | 11.2% |
| France | 10.5% |
See Yerba mate audiences in other countries
More Beverage audiences in United States
- Water (86,611,458)
- Tea (58,182,528)
- Milk (40,663,348)
- Soft drinks (32,655,793)
- Fresh water (18,920,863)
Frequently asked questions
How many fans does Yerba mate have in United States?
Yerba mate has an estimated audience of 375,796 people in United States, concentrated in California and Texas.
What is the gender split and age of Yerba mate fans?
63.0% of Yerba mate fans are female, 37.0% are male, with an average age of 39.9 years.
Which brands do Yerba mate fans like most?
Yerba mate fans show strongest brand affinity for Honest Tea (71.87×), Djerba (139.84×), and Ultraviolet (6.32×) over the country average.
Where do Yerba mate fans live in United States?
Yerba mate fans in United States are most concentrated in California (reach 83,732), Texas (reach 43,331), and Florida (reach 27,778). These three regions account for the largest share of the active audience.
What other brands do Yerba mate fans also like?
Beyond Yerba mate itself, the audience over-indexes on Djerba (139.84×), Ultraviolet (6.32×), Leatherman (18.6×), and Tea (2.53×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Yerba mate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.