Yeti Audience in United States

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Yeti has an estimated audience of 4,577,387 people in United States. 48.7% are female, 51.3% are male, average age 39.7. Top regions: Texas, California, Florida. Top brand affinities: Mathcore, Google Home, The Historian, Mothercare, Urban Outfitters.

The average Yeti fan in United States is 39.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Mathcore, Google Home, The Historian, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Yeti audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Video game

Demographics of Yeti fans

Demographic split for Yeti audience in United States
MetricValue
Female48.7%
Male51.3%
Average age39.7
Estimated audience size4,577,387

Audience persona

The typical Yeti fan in United States is balanced, around 39.7 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Yeti in United States
RegionReachAffinity
Texas567,2391.44×
California541,0121.07×
Florida322,5491.04×
New York207,8700.81×
Pennsylvania174,7191.13×
Illinois143,7670.94×
North Carolina135,9610.99×
Michigan125,0521.04×
Ohio124,4930.88×
Georgia123,9870.88×
Virginia115,0531.03×
Arizona105,9211.13×
New Jersey101,4170.87×
Massachusetts97,2611.08×
Tennessee81,0640.88×
South Carolina77,9451.13×
Washington75,4630.82×
Colorado75,2531.04×
Indiana72,6600.87×
Wisconsin72,5691.05×
Maryland67,9520.86×
Minnesota63,8420.97×
Missouri62,8740.85×
Hawaii59,4953.02×
Alabama58,1430.91×
Kentucky46,5010.81×
Louisiana46,3620.79×
Connecticut46,2911.01×
Oregon45,3830.86×
Oklahoma40,3830.79×
Utah36,3960.89×
Kansas32,2940.9×
Nevada32,2180.73×
Arkansas32,0700.85×
Iowa31,5130.84×
Mississippi31,1450.83×
New Mexico27,2421.19×
New Hampshire22,8301.27×
Maine22,7291.39×
West Virginia21,4261.01×
Idaho20,8650.91×
Nebraska20,7060.9×
Montana16,3521.29×
Rhode Island12,6690.87×
Delaware10,6860.85×
Vermont9,5271.19×
Washington, District of Columbia8,8680.64×
Alaska8,6010.88×
North Dakota7,8980.84×
South Dakota7,4840.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yeti audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Mothercare3.01×Kids & Family
Urban Outfitters1.65×Shopping
Israel1.76×Travel & Leisure
Throne of Glass5.79×Literature
Eurail16.57×Cars & Mobility
Unique Gifts1.74×Shopping
Vocal harmony3.05×Music & Radio
Home staging3.43×Home & Garden
Governor of Michigan4.63×Politics & Society
Kendra Scott1.8×Fashion & Accessoires
Parral, Chihuahua9.05×Travel & Leisure
Hipster5.81×Politics & Society
Nebraska1.59×Travel & Leisure
Wikia1.96×Internet & Social Media
Historic site2.4×Arts & Culture
Goop2.92×Internet & Social Media
Birthday Gifts1.73×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yeti audience
TraitClusterScore
Risk AppetiteTHRILL2.25
Luxury OrientationPREMIUM1.71
PatriotismCONSERVATISM1.6
SustainabilityBALANCE1.59
LGBTQ+ IdentityOPEN1.57
IndulgenceJOY1.45

Worldwide distribution

Worldwide audience distribution share by country for Yeti
CountryShare
United States61.0%
Canada4.6%
Japan4.5%

See Yeti audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Yeti have in United States?

Yeti has an estimated audience of 4,577,387 people in United States, concentrated in Texas and California.

What is the gender split and age of Yeti fans?

48.7% of Yeti fans are female, 51.3% are male, with an average age of 39.7 years.

Which brands do Yeti fans like most?

Yeti fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.64×), and The Historian (16.48×) over the country average.

Where do Yeti fans live in United States?

Yeti fans in United States are most concentrated in Texas (reach 567,239), California (reach 541,012), and Florida (reach 322,549). These three regions account for the largest share of the active audience.

What other brands do Yeti fans also like?

Beyond Yeti itself, the audience over-indexes on Google Home (11.64×), The Historian (16.48×), Mothercare (3.01×), and Urban Outfitters (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yeti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.