Yeti Cycles Audience in United States

Yeti Cycles has an estimated audience of 259,803 people in United States. 22.5% are female, 77.5% are male, average age 40.8. Top regions: Colorado, California, Texas. Top brand affinities: Peter Sagan, Bicycle helmet, Single track (mountain biking), Alpine skiing, Arc'teryx.

The average Yeti Cycles fan in United States is 40.8 years old, more male, and lives primarily in Colorado. The audience is concentrated in Colorado, California, Texas. Top brand affinities include Peter Sagan, Bicycle helmet, Single track (mountain biking), with strongest over-indexing on Peter Sagan (222.86× the country average). Demographically, the Yeti Cycles audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

Demographics of Yeti Cycles fans

Demographic split for Yeti Cycles audience in United States
MetricValue
Female22.5%
Male77.5%
Average age40.8
Estimated audience size259,803

Audience persona

The typical Yeti Cycles fan in United States is more male, around 40.8 years old, with strong Sports Activity tendencies and a notable affinity for Peter Sagan.

Top regions in United States

Top regions ranked by reach for Yeti Cycles in United States
RegionReachAffinity
Colorado28,5066.96×
California26,0620.91×
Texas9,7600.44×
Utah7,4683.21×
Arizona7,1811.35×
Florida6,5410.37×
Washington6,2431.2×
New York5,5900.39×
North Carolina5,0750.65×
Michigan4,4770.66×
Pennsylvania4,2110.48×
Oregon4,0281.35×
Idaho3,7742.9×
Massachusetts3,6220.71×
Minnesota3,3310.89×
Georgia3,2880.41×
Virginia3,2070.51×
Illinois3,1050.36×
New Jersey2,7440.42×
Tennessee2,6950.52×
Ohio2,4760.31×
Montana2,2863.17×
Wisconsin2,1350.55×
New Mexico2,1191.63×
Nevada2,0060.8×
Missouri1,7910.43×
Connecticut1,7290.66×
Maryland1,7220.39×
Indiana1,6600.35×
Vermont1,6323.58×
Arkansas1,5960.75×
South Carolina1,5660.4×
New Hampshire1,5101.48×
Alabama1,3900.38×
Alaska1,2032.16×
Oklahoma1,1420.4×
Kentucky1,0860.33×
Maine1,0261.1×
Kansas9130.45×
Wyoming8782.28×
West Virginia8320.69×
Iowa7820.37×
Louisiana7530.22×
Nebraska7100.55×
Hawaii4570.41×
Mississippi4240.2×
South Dakota4040.67×
North Dakota3120.59×
Rhode Island2970.36×
Washington, District of Columbia2850.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yeti Cycles audience
BrandAffinityCategory
Peter Sagan222.86×Sports
Bicycle helmet53.81×Cars & Mobility
Single track (mountain biking)47.24×Sports
Alpine skiing15.35×Sports
Arc'teryx22.49×Fashion & Accessoires
Monsters16.74×Movies & TV
Shimano17.78×Cars & Mobility
Patagonia8.51×Fashion & Accessoires
Burton Snowboards23.61×Sports
Extreme sport6.59×Sports
Kia Sportage21×Cars & Mobility
Protein Shake22.76×Food & Beverages
Honda HR-V24.5×Cars & Mobility
Pinkbike22.74×Sports
Jewel-Osco10.85×Shopping
Kate Spade8.46×Fashion & Accessoires
Dakar Rally20.24×Sports
Motorcycle helmet7.66×Cars & Mobility
Pre-school playgroup26.82×Kids & Family
The North Face7.02×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yeti Cycles audience
TraitClusterScore
Sports ActivityPOWER3.5
Luxury OrientationPREMIUM3.47
Quality AwarenessPREMIUM3.28
DIY MentalityTHRILL2.49
Risk AppetiteTHRILL2.46
Design AffinityPREMIUM2.21

Worldwide distribution

Worldwide audience distribution share by country for Yeti Cycles
CountryShare
United States53.7%
Germany17.8%
France8.7%

See Yeti Cycles audiences in other countries

More Bicycle audiences in United States

Frequently asked questions

How many fans does Yeti Cycles have in United States?

Yeti Cycles has an estimated audience of 259,803 people in United States, concentrated in Colorado and California.

What is the gender split and age of Yeti Cycles fans?

22.5% of Yeti Cycles fans are female, 77.5% are male, with an average age of 40.8 years.

Which brands do Yeti Cycles fans like most?

Yeti Cycles fans show strongest brand affinity for Peter Sagan (222.86×), Bicycle helmet (53.81×), and Single track (mountain biking) (47.24×) over the country average.

Where do Yeti Cycles fans live in United States?

Yeti Cycles fans in United States are most concentrated in Colorado (reach 28,506), California (reach 26,062), and Texas (reach 9,760). These three regions account for the largest share of the active audience.

What other brands do Yeti Cycles fans also like?

Beyond Yeti Cycles itself, the audience over-indexes on Bicycle helmet (53.81×), Single track (mountain biking) (47.24×), Alpine skiing (15.35×), and Arc'teryx (22.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yeti Cycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.