Rascasse Audience Intelligence

Yeti Cycles Target Market in United States

A data profile of the people who buy, follow and care about Yeti Cycles in United States — modelled from more than twelve digital signal sources. Yeti Cycles has an estimated audience of 260,042 people in United States.

#17among Bicycle in United States#5388among Brand in United States#1364in Cars & Mobility

The average Yeti Cycles fan in United States is 40.8 years old, more male, and lives primarily in Colorado.

The audience is concentrated in Colorado, California, Texas.

Top brand affinities include Bicycle helmet, Single track (mountain biking), Extreme sport, with strongest over-indexing on Bicycle helmet (73.33× the country average).

Demographically, the Yeti Cycles audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yeti Cycles fan in United States is more male, around 40.8 years old, with strong Risk Appetite tendencies and a notable affinity for Bicycle helmet.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yeti Cycles profile in United States.

Audience size
260K
in United States
Gender
22.5%♀
77.5% male
Age
40.8
average years
Country rank
#51851
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Yeti Cycles

22.5% are female, 77.5% are male, average age 40.8.

Fig. 02

Gender split

22.5%
Female
77.5%
Male
Demographic split for Yeti Cycles audience in United States
MetricValue
Female22.5%
Male77.5%
Average age40.8
Estimated audience size260,042
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Yeti Cycles audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3923%
40-4925%
50+20%
Fig. 04

Worldwide distribution

69.9%

of the worldwide Yeti Cycles audience comes from United States.

Worldwide audience distribution share by country for Yeti Cycles
CountryShare
United States69.9%
Canada9.3%
Switzerland4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yeti Cycles audience in United States is strongest.

Fig. 05

Top regions by affinity

Yeti Cycles customers by region in United States
#RegionReachAffinity×
01Colorado~40K8.59×
02Utah~7K2.89×
03Vermont~1K2.78×
04Montana~2K2.61×
05Idaho~3K2.45×
06Wyoming<1K1.69×
07Alaska<1K1.66×
08New Mexico~2K1.45×
09New Hampshire~1K1.32×
10Arizona~7K1.24×
11Oregon~4K1.24×
12Washington~6K1.09×
13Maine<1K1.03×
14South Dakota<1K0.92×
15Minnesota~3K0.86×
16West Virginia~1K0.86×
17California~20K0.85×
18Arkansas~2K0.84×
19Nevada~2K0.83×
20Delaware<1K0.83×
21Rhode Island<1K0.82×
22Hawaii<1K0.79×
23Connecticut~2K0.78×
24Mississippi~2K0.78×
25Nebraska~1K0.77×
26Washington, District of Columbia<1K0.77×
27Massachusetts~4K0.72×
28Kansas~1K0.71×
29Iowa~1K0.69×
30Michigan~5K0.68×
31Louisiana~2K0.67×
32Oklahoma~2K0.67×
33North Carolina~5K0.66×
34Wisconsin~3K0.65×
35Kentucky~2K0.64×
36Alabama~2K0.63×
37Tennessee~3K0.62×
38South Carolina~2K0.61×
39Missouri~3K0.60×
40Virginia~4K0.58×
41Indiana~3K0.56×
42Maryland~2K0.56×
43Pennsylvania~5K0.53×
44New Jersey~3K0.52×
45Georgia~4K0.51×
46Ohio~4K0.47×
47Texas~10K0.46×
48Illinois~4K0.46×
49New York~6K0.43×
50Florida~7K0.42×
Fig. 06

Affinity by region

Affinity by region — Yeti Cycles, United States
0.42×1.00×8.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yeti Cycles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yeti Cycles audience
#·InterestCategoryAffinity×
01Peter SaganSports146.67×
02Bicycle helmetCars & Mobility73.33×
03Single track (mountain biking)Sports50.45×
04PinkbikeSports21.31×
05Dakar RallySports19.91×
06MonstersMovies & TV19.78×
07Kung Fu PandaMovies & TV18.62×
08Arc'teryxFashion & Accessoires15.75×
09ShimanoCars & Mobility15.37×
10Jewel-OscoShopping14.18×
11Extreme sportSports13.44×
12FIS Alpine Ski World CupSports13.30×
13Motorcycle helmetCars & Mobility9.78×
14ShrekMovies & TV9.28×
15Alpine skiingSports8.27×
16Electric bicycleCars & Mobility8.16×
17CarcareCars & Mobility8.15×
18Specialty coffeeFood & Beverages8.00×
19CyclingSports4.40×
20BicycleCars & Mobility3.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yeti Cycles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yeti Cycles audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL5.03×
PatriotismCONSERVATISM3.26×
Need for SecurityCONSERVATISM3.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yeti Cycles audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.68×
CreativityOPEN0.73×
IndividualismJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Yeti Cycles's target market in United States?

Yeti Cycles's target market in United States covers an estimated 260,042 people, concentrated in Colorado and California.

02

What is the gender split and age of Yeti Cycles customers?

22.5% of the Yeti Cycles audience are female, 77.5% are male, with an average age of 40.8 years.

03

Which brands do Yeti Cycles fans like most?

Yeti Cycles fans show strongest brand affinity for Bicycle helmet (73.33×), Single track (mountain biking) (50.45×), and Extreme sport (13.44×) over the country average.

04

Where do Yeti Cycles fans live in United States?

Yeti Cycles fans in United States are most concentrated in Colorado (reach ~40K), California (reach ~20K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Yeti Cycles fans also like?

Beyond Yeti Cycles itself, the audience over-indexes on Single track (mountain biking) (50.45×), Extreme sport (13.44×), Peter Sagan (146.67×), and Monsters (19.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bicycle audiences in United States

See Yeti Cycles audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yeti Cycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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