YouTube Live Audience in United States
YouTube Live has an estimated audience of 312,392 people in United States. 44.6% are female, 55.4% are male, average age 29.2. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Dog breed, Elsword, Bank account, Vocal harmony.
The average YouTube Live fan in United States is 29.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Dog breed, Elsword, with strongest over-indexing on Historic site (6.38× the country average). Demographically, the YouTube Live audience skews more male with an average age of 29.2, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of YouTube Live fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 29.2 |
| Estimated audience size | 312,392 |
Audience persona
The typical YouTube Live fan in United States is more male, around 29.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 32,100 | 0.93× |
| Texas | 21,316 | 0.79× |
| Florida | 21,176 | 1× |
| New York | 15,922 | 0.91× |
| Pennsylvania | 15,371 | 1.46× |
| Ohio | 10,979 | 1.14× |
| Illinois | 9,326 | 0.9× |
| Georgia | 9,103 | 0.95× |
| New Jersey | 8,912 | 1.12× |
| North Carolina | 8,458 | 0.9× |
| Michigan | 7,261 | 0.89× |
| Virginia | 7,026 | 0.92× |
| Tennessee | 6,787 | 1.08× |
| Massachusetts | 6,394 | 1.04× |
| Indiana | 5,718 | 1× |
| Louisiana | 5,647 | 1.4× |
| Wisconsin | 5,611 | 1.19× |
| Maryland | 5,530 | 1.03× |
| South Carolina | 5,355 | 1.14× |
| Washington | 5,225 | 0.83× |
| Missouri | 4,938 | 0.98× |
| Arizona | 4,607 | 0.72× |
| Minnesota | 4,401 | 0.98× |
| Alabama | 4,209 | 0.96× |
| Oklahoma | 3,983 | 1.15× |
| Kentucky | 3,971 | 1.01× |
| Colorado | 3,860 | 0.78× |
| Arkansas | 3,203 | 1.24× |
| Connecticut | 3,168 | 1.01× |
| Oregon | 3,012 | 0.84× |
| Iowa | 2,930 | 1.14× |
| Mississippi | 2,650 | 1.03× |
| Nevada | 2,287 | 0.76× |
| Kansas | 2,267 | 0.92× |
| Maine | 2,030 | 1.81× |
| Utah | 1,996 | 0.71× |
| Nebraska | 1,877 | 1.2× |
| New Hampshire | 1,397 | 1.13× |
| South Dakota | 1,345 | 1.86× |
| West Virginia | 1,311 | 0.9× |
| Idaho | 1,283 | 0.82× |
| Hawaii | 956 | 0.71× |
| New Mexico | 941 | 0.6× |
| Washington, District of Columbia | 882 | 0.94× |
| North Dakota | 824 | 1.28× |
| Rhode Island | 753 | 0.76× |
| Delaware | 751 | 0.87× |
| Montana | 643 | 0.74× |
| Alaska | 620 | 0.93× |
| Vermont | 440 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 6.38× | Arts & Culture |
| Dog breed | 1.76× | Pets & Animals |
| Elsword | 20× | Games |
| Bank account | 2.72× | Business & Career |
| Vocal harmony | 4.51× | Music & Radio |
| Electrolyte | 4.66× | Health |
| Grinch | 3.53× | Movies & TV |
| Goop | 4.41× | Internet & Social Media |
| Voter registration | 3.6× | Politics & Society |
| Winemaking | 3.08× | Food & Beverages |
| Mathcore | 5.33× | Music & Radio |
| Fairy godmother | 4.91× | Literature |
| Voltron: Legendary Defender | 9.62× | Movies & TV |
| Home staging | 3.06× | Home & Garden |
| La Jolla | 5.26× | Travel & Leisure |
| Grace Slick | 5× | Music & Radio |
| UK garage | 3.07× | Music & Radio |
| Justice | 1.61× | Politics & Society |
| JDSU | 1.64× | Business & Career |
| Governor of Michigan | 3.93× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.25 |
| Convenience Orientation | PREMIUM | 1.61 |
| Luxury Orientation | PREMIUM | 1.59 |
| Early Adopter Mentality | POWER | 1.53 |
| Risk Appetite | THRILL | 1.4 |
| Tradition | CONSERVATISM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 20.2% |
| United States | 19.6% |
| India | 10.0% |
See YouTube Live audiences in other countries
More Music festival audiences in United States
- Lollapalooza (10,765,898)
- American Music Award (8,042,346)
- Woodstock (5,762,485)
- Coachella Valley Music and Arts Festival (5,239,804)
- Exit (festival) (5,162,704)
Frequently asked questions
How many fans does YouTube Live have in United States?
YouTube Live has an estimated audience of 312,392 people in United States, concentrated in California and Texas.
What is the gender split and age of YouTube Live fans?
44.6% of YouTube Live fans are female, 55.4% are male, with an average age of 29.2 years.
Which brands do YouTube Live fans like most?
YouTube Live fans show strongest brand affinity for Historic site (6.38×), Dog breed (1.76×), and Elsword (20×) over the country average.
Where do YouTube Live fans live in United States?
YouTube Live fans in United States are most concentrated in California (reach 32,100), Texas (reach 21,316), and Florida (reach 21,176). These three regions account for the largest share of the active audience.
What other brands do YouTube Live fans also like?
Beyond YouTube Live itself, the audience over-indexes on Dog breed (1.76×), Elsword (20×), Bank account (2.72×), and Vocal harmony (4.51×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for YouTube Live. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.