Rascasse Audience Intelligence

YouTube Live Audience in United States

A data profile of the people who buy, follow and care about YouTube Live in United States — modelled from more than twelve digital signal sources. YouTube Live has an estimated audience of 313,360 people in United States.

#58among Music festival in United States#609among Event in United States#6878in Music & Radio

The average YouTube Live fan in United States is 29.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vaccine-preventable diseases, International education, Scarface (1983 film), with strongest over-indexing on Vaccine-preventable diseases (32.31× the country average).

Demographically, the YouTube Live audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical YouTube Live fan in United States is more male, around 29.2 years old, with strong Indulgence tendencies and a notable affinity for Vaccine-preventable diseases.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the YouTube Live profile in United States.

Audience size
313K
in United States
Gender
44.6%♀
55.4% male
Age
29.2
average years
Country rank
#47265
Event in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of YouTube Live fans

44.6% are female, 55.4% are male, average age 29.2.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for YouTube Live audience in United States
MetricValue
Female44.6%
Male55.4%
Average age29.2
Estimated audience size313,360
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the YouTube Live audience in United States
Age bracketShare%
16-1951%
20-2920%
30-3911%
40-499%
50+8%
Fig. 04

Worldwide distribution

19.6%

of the worldwide YouTube Live audience comes from United States.

Worldwide audience distribution share by country for YouTube Live
CountryShare
Japan20.1%
United States19.6%
India10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the YouTube Live audience in United States is strongest.

Fig. 05

Top regions by affinity

YouTube Live fans by region: top regions in United States
#RegionReachAffinity×
01Maine~2K1.92×
02South Dakota~1K1.49×
03Pennsylvania~10K1.33×
04North Dakota<1K1.25×
05Nebraska~2K1.24×
06Oregon~4K1.23×
07Louisiana~5K1.22×
08Mississippi~3K1.22×
09Arkansas~3K1.14×
10South Carolina~5K1.11×
11Kentucky~4K1.11×
12Maryland~6K1.10×
13Iowa~3K1.07×
14New Hampshire~1K1.07×
15Alabama~5K1.06×
16Ohio~10K1.04×
17Oklahoma~4K1.04×
18New Jersey~8K1.03×
19Massachusetts~6K1.03×
20Wisconsin~5K1.03×
21Connecticut~3K1.02×
22Tennessee~6K1.01×
23Alaska<1K0.98×
24Missouri~5K0.97×
25West Virginia~1K0.97×
26California~30K0.95×
27Florida~20K0.95×
28Indiana~5K0.95×
29Virginia~7K0.94×
30Minnesota~4K0.94×
31Delaware<1K0.94×
32Kansas~2K0.92×
33New York~20K0.91×
34Washington, District of Columbia<1K0.91×
35Vermont<1K0.91×
36Georgia~9K0.90×
37Washington~6K0.90×
38Michigan~7K0.89×
39Rhode Island<1K0.89×
40Montana<1K0.88×
41North Carolina~8K0.87×
42Idaho~1K0.86×
43Illinois~9K0.84×
44Nevada~3K0.84×
45Hawaii~1K0.84×
46Texas~20K0.81×
47Colorado~4K0.77×
48Utah~2K0.77×
49Arizona~5K0.76×
50New Mexico~1K0.75×
Fig. 06

Affinity by region

Affinity by region — YouTube Live, United States
0.75×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the YouTube Live audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for YouTube Live audience
#·InterestCategoryAffinity×
01Vaccine-preventable diseasesHealth32.31×
02International educationBusiness & Career18.46×
03Unsolved MysteriesMovies & TV14.85×
04FuturamaMovies & TV14.85×
05Scarface (1983 film)Movies & TV11.67×
06Disneyland ParisTravel & Leisure10.77×
07GoFundMeBusiness & Career7.45×
08Afro-textured hairBeauty & Wellness7.05×
09Fine-art photographyTechnology & Electronics6.51×
10HairbrushBeauty & Wellness5.92×
11Michael B. JordanMovies & TV5.83×
12Epic GamesGames5.64×
13Motorcycle accessoriesCars & Mobility5.58×
14Bohemian styleFashion & Accessoires5.38×
15Hair dryerBeauty & Wellness5.12×
16Diane KeatonMovies & TV4.74×
17Travel photographyTechnology & Electronics4.67×
18Long hairBeauty & Wellness3.83×
19Lace wigBeauty & Wellness3.79×
20Stand-up comedyMovies & TV2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the YouTube Live audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by YouTube Live audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.50×
PatriotismCONSERVATISM1.50×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by YouTube Live audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.94×
Healthy LifestyleBALANCE0.97×
Need for SecurityCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does YouTube Live have in United States?

YouTube Live has an estimated audience of 313,360 people in United States, concentrated in California and Texas.

02

What is the gender split and age of YouTube Live fans?

44.6% of YouTube Live fans are female, 55.4% are male, with an average age of 29.2 years.

03

Which brands do YouTube Live fans like most?

YouTube Live fans show strongest brand affinity for Vaccine-preventable diseases (32.31×), International education (18.46×), and Scarface (1983 film) (11.67×) over the country average.

04

Where do YouTube Live fans live in United States?

YouTube Live fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do YouTube Live fans also like?

Beyond YouTube Live itself, the audience over-indexes on International education (18.46×), Scarface (1983 film) (11.67×), Disneyland Paris (10.77×), and Unsolved Mysteries (14.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in United States

See YouTube Live audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for YouTube Live. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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