YouTube Live Audience in United States

YouTube Live logo

YouTube Live has an estimated audience of 312,392 people in United States. 44.6% are female, 55.4% are male, average age 29.2. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, Indeed.com, Google News, Google Maps, Autism Awareness.

The average YouTube Live fan in United States is 29.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, Indeed.com, Google News, with strongest over-indexing on PSV Eindhoven (47.69× the country average). Demographically, the YouTube Live audience skews more male with an average age of 29.2, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of YouTube Live fans

Demographic split for YouTube Live audience in United States
MetricValue
Female44.6%
Male55.4%
Average age29.2
Estimated audience size312,392

Audience persona

The typical YouTube Live fan in United States is more male, around 29.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for YouTube Live in United States
RegionReachAffinity
California32,1000.93×
Texas21,3160.79×
Florida21,1761×
New York15,9220.91×
Pennsylvania15,3711.46×
Ohio10,9791.14×
Illinois9,3260.9×
Georgia9,1030.95×
New Jersey8,9121.12×
North Carolina8,4580.9×
Michigan7,2610.89×
Virginia7,0260.92×
Tennessee6,7871.08×
Massachusetts6,3941.04×
Indiana5,7181×
Louisiana5,6471.4×
Wisconsin5,6111.19×
Maryland5,5301.03×
South Carolina5,3551.14×
Washington5,2250.83×
Missouri4,9380.98×
Arizona4,6070.72×
Minnesota4,4010.98×
Alabama4,2090.96×
Oklahoma3,9831.15×
Kentucky3,9711.01×
Colorado3,8600.78×
Arkansas3,2031.24×
Connecticut3,1681.01×
Oregon3,0120.84×
Iowa2,9301.14×
Mississippi2,6501.03×
Nevada2,2870.76×
Kansas2,2670.92×
Maine2,0301.81×
Utah1,9960.71×
Nebraska1,8771.2×
New Hampshire1,3971.13×
South Dakota1,3451.86×
West Virginia1,3110.9×
Idaho1,2830.82×
Hawaii9560.71×
New Mexico9410.6×
Washington, District of Columbia8820.94×
North Dakota8241.28×
Rhode Island7530.76×
Delaware7510.87×
Montana6430.74×
Alaska6200.93×
Vermont4400.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for YouTube Live audience
BrandAffinityCategory
PSV Eindhoven47.69×Sports
Indeed.com4.86×Business & Career
Google News6.31×News
Google Maps4.19×Internet & Social Media
Autism Awareness9.92×Health
Disneyland Paris12.25×Travel & Leisure
Vaccine-preventable diseases27.77×Health
Diabetes mellitus awareness6.6×Health
Livemusic5.22×Music & Radio
Kia Sportage20×Cars & Mobility
Anime and manga fandom5.32×Literature
Singer-songwriter3.22×Music & Radio
Diane Keaton4.87×Movies & TV
Microblogging6.81×Technology & Electronics
Capital One2.81×Business & Career
Enterprise Rent-A-Car4.22×Cars & Mobility
Hair Extensions4.15×Beauty & Wellness
Twin Peaks5.97×Movies & TV
Collectible card game6.13×Games
Depop8.66×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by YouTube Live audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.25
Convenience OrientationPREMIUM1.61
Luxury OrientationPREMIUM1.59
Early Adopter MentalityPOWER1.53
Risk AppetiteTHRILL1.4
TraditionCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for YouTube Live
CountryShare
Japan20.2%
United States19.6%
India10.0%

See YouTube Live audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does YouTube Live have in United States?

YouTube Live has an estimated audience of 312,392 people in United States, concentrated in California and Texas.

What is the gender split and age of YouTube Live fans?

44.6% of YouTube Live fans are female, 55.4% are male, with an average age of 29.2 years.

Which brands do YouTube Live fans like most?

YouTube Live fans show strongest brand affinity for PSV Eindhoven (47.69×), Indeed.com (4.86×), and Google News (6.31×) over the country average.

Where do YouTube Live fans live in United States?

YouTube Live fans in United States are most concentrated in California (reach 32,100), Texas (reach 21,316), and Florida (reach 21,176). These three regions account for the largest share of the active audience.

What other brands do YouTube Live fans also like?

Beyond YouTube Live itself, the audience over-indexes on Indeed.com (4.86×), Google News (6.31×), Google Maps (4.19×), and Autism Awareness (9.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for YouTube Live. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.