Zero-energy building Audience in United States

Zero-energy building logo

Zero-energy building has an estimated audience of 463,164 people in United States. 43.9% are female, 56.1% are male, average age 46.1. Top regions: California, South Dakota, New Jersey. Top brand affinities: Tesla Supercharger, Tesla Powerwall, Modular building, SlideShare, Personal finance.

The average Zero-energy building fan in United States is 46.1 years old, more male, and lives primarily in California. The audience is concentrated in California, South Dakota, New Jersey. Top brand affinities include Tesla Supercharger, Tesla Powerwall, Modular building, with strongest over-indexing on Tesla Supercharger (17.5× the country average). Demographically, the Zero-energy building audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Zero-energy building fans

Demographic split for Zero-energy building audience in United States
MetricValue
Female43.9%
Male56.1%
Average age46.1
Estimated audience size463,164

Audience persona

The typical Zero-energy building fan in United States is more male, around 46.1 years old, with strong Sustainability tendencies and a notable affinity for Tesla Supercharger.

Top regions in United States

Top regions ranked by reach for Zero-energy building in United States
RegionReachAffinity
California28,9620.57×
South Dakota10,4589.77×
New Jersey10,2490.87×
Texas8,4150.21×
New York6,3660.25×
Florida6,1120.19×
Tennessee6,0690.65×
Ohio5,4370.38×
Georgia5,4150.38×
Michigan5,4120.45×
Colorado5,4070.74×
Wisconsin5,3830.77×
Alabama5,3090.82×
Arizona5,1840.55×
Oklahoma5,0150.98×
North Carolina5,0040.36×
Illinois4,8410.31×
Pennsylvania4,7320.3×
Washington4,6470.5×
Oregon4,6010.87×
Virginia4,5430.4×
Minnesota4,4090.66×
Kentucky4,3880.76×
Massachusetts4,3640.48×
Missouri4,2640.57×
Maryland4,1100.52×
Indiana3,9140.46×
Kansas3,9131.07×
Utah3,7420.9×
Connecticut3,4130.73×
Iowa3,2500.85×
Mississippi3,2070.84×
South Carolina3,0130.43×
Nevada2,9650.66×
Louisiana2,8520.48×
Arkansas2,8490.75×
Hawaii2,8031.41×
Vermont2,4863.06×
Idaho2,4451.05×
Washington, District of Columbia2,1791.57×
Nebraska2,1360.92×
New Mexico2,1250.91×
West Virginia2,1180.98×
Rhode Island2,1071.43×
Montana1,8431.43×
North Dakota1,7711.86×
New Hampshire1,7450.96×
Wyoming1,7132.5×
Maine1,6841.02×
Delaware1,1320.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zero-energy building audience
BrandAffinityCategory
Tesla Supercharger17.5×Cars & Mobility
Tesla Powerwall48.18×Home & Garden
Modular building15.14×Home & Garden
SlideShare15.14×Internet & Social Media
Personal finance1.69×Business & Career
Google News3.54×News
Bank of America2.13×Business & Career
Money1.72×Business & Career
Gmail2.05×Internet & Social Media
Citibank3.57×Business & Career
Yahoo! Finance2.19×Business & Career
Training1.74×Sports
Airbnb1.69×Travel & Leisure
LinkedIn1.63×Internet & Social Media
MapQuest6.22×Internet & Social Media
Building2.37×Home & Garden
Property1.83×Home & Garden
Final Destination2.03×Movies & TV
Jane Goodall4.86×Pets & Animals
Solar thermal energy9.86×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zero-energy building audience
TraitClusterScore
SustainabilityBALANCE2.76
Urban LifestyleOPEN2.01
Quality AwarenessPREMIUM1.83
Career OrientationPOWER1.63
Design AffinityPREMIUM1.58
TravellingTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for Zero-energy building
CountryShare
United States19.5%
Saudi Arabia15.0%
France7.3%

See Zero-energy building audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Zero-energy building have in United States?

Zero-energy building has an estimated audience of 463,164 people in United States, concentrated in California and South Dakota.

What is the gender split and age of Zero-energy building fans?

43.9% of Zero-energy building fans are female, 56.1% are male, with an average age of 46.1 years.

Which brands do Zero-energy building fans like most?

Zero-energy building fans show strongest brand affinity for Tesla Supercharger (17.5×), Tesla Powerwall (48.18×), and Modular building (15.14×) over the country average.

Where do Zero-energy building fans live in United States?

Zero-energy building fans in United States are most concentrated in California (reach 28,962), South Dakota (reach 10,458), and New Jersey (reach 10,249). These three regions account for the largest share of the active audience.

What other brands do Zero-energy building fans also like?

Beyond Zero-energy building itself, the audience over-indexes on Tesla Powerwall (48.18×), Modular building (15.14×), SlideShare (15.14×), and Personal finance (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zero-energy building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.