Rascasse Audience Intelligence

Zero-energy building Audience in United States

A data profile of the people who buy, follow and care about Zero-energy building in United States — modelled from more than twelve digital signal sources. Zero-energy building has an estimated audience of 463,164 people in United States.

#11722among Topic in United States#1514in Home & Garden

The average Zero-energy building fan in United States is 46.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tesla Supercharger, Tesla Powerwall, Mitch McConnell, with strongest over-indexing on Tesla Supercharger (17.5× the country average).

Demographically, the Zero-energy building audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Career Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zero-energy building fan in United States is more male, around 46.1 years old, with strong Career Orientation tendencies and a notable affinity for Tesla Supercharger.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zero-energy building profile in United States.

Audience size
463K
in United States
Gender
43.9%♀
56.1% male
Age
46.1
average years
Country rank
#38311
Topic in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zero-energy building fans

43.9% are female, 56.1% are male, average age 46.1.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Zero-energy building audience in United States
MetricValue
Female43.9%
Male56.1%
Average age46.1
Estimated audience size463,164
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Zero-energy building audience in United States
Age bracketShare%
16-199%
20-2910%
30-3918%
40-4927%
50+36%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Zero-energy building audience comes from United States.

Worldwide audience distribution share by country for Zero-energy building
CountryShare
United States19.5%
Saudi Arabia15.0%
France7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zero-energy building audience in United States is strongest.

Fig. 05

Top regions by affinity

Zero-energy building fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~3K2.56×
02New Mexico~3K1.08×
03Vermont<1K1.08×
04Rhode Island~2K1.07×
05Delaware~1K1.07×
06Hawaii~2K1.06×
07Wyoming<1K1.06×
08Washington, District of Columbia~1K1.04×
09Maine~2K1.03×
10Montana~1K1.02×
11Nebraska~2K1.01×
12North Dakota<1K1.01×
13New Jersey~10K0.99×
14Oregon~5K0.99×
15Nevada~4K0.99×
16Arkansas~4K0.99×
17Mississippi~4K0.99×
18Kansas~4K0.99×
19Idaho~2K0.99×
20West Virginia~2K0.99×
21New Hampshire~2K0.99×
22Louisiana~6K0.98×
23Kentucky~6K0.98×
24Oklahoma~5K0.98×
25Connecticut~5K0.98×
26Utah~4K0.98×
27Iowa~4K0.98×
28Colorado~7K0.97×
29South Carolina~7K0.97×
30Wisconsin~7K0.97×
31Alabama~6K0.97×
32Tennessee~9K0.96×
33Indiana~8K0.96×
34Missouri~7K0.96×
35Minnesota~6K0.96×
36Arizona~9K0.95×
37Massachusetts~9K0.95×
38Maryland~8K0.95×
39Michigan~10K0.94×
40Virginia~10K0.94×
41Washington~9K0.94×
42Pennsylvania~10K0.93×
43Ohio~10K0.93×
44Georgia~10K0.93×
45North Carolina~10K0.93×
46Illinois~10K0.92×
47Florida~30K0.91×
48New York~20K0.90×
49Texas~30K0.87×
50California~40K0.80×
Fig. 06

Affinity by region

Affinity by region — Zero-energy building, United States
0.80×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zero-energy building audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zero-energy building audience
#·InterestCategoryAffinity×
01Tesla PowerwallHome & Garden48.18×
02Tesla SuperchargerCars & Mobility17.50×
03Modular buildingHome & Garden15.14×
04SlideShareInternet & Social Media15.14×
05Solar thermal energyHome & Garden9.86×
06MapQuestInternet & Social Media6.22×
07Jane GoodallPets & Animals4.86×
08Hakeem JeffriesPolitics & Society4.05×
09CitibankBusiness & Career3.57×
10Google NewsNews3.54×
11Mitch McConnellPolitics & Society3.07×
12BuildingHome & Garden2.37×
13Yahoo! FinanceBusiness & Career2.19×
14Bank of AmericaBusiness & Career2.13×
15GmailInternet & Social Media2.05×
16PropertyHome & Garden1.83×
17TrainingSports1.74×
18MoneyBusiness & Career1.72×
19Personal financeBusiness & Career1.69×
20AirbnbTravel & Leisure1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zero-energy building audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zero-energy building audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.86×
SustainabilityBALANCE1.72×
Design AffinityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zero-energy building audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
Convenience OrientationPREMIUM0.74×
Family OrientationCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zero-energy building have in United States?

Zero-energy building has an estimated audience of 463,164 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zero-energy building fans?

43.9% of Zero-energy building fans are female, 56.1% are male, with an average age of 46.1 years.

03

Which brands do Zero-energy building fans like most?

Zero-energy building fans show strongest brand affinity for Tesla Supercharger (17.5×), Tesla Powerwall (48.18×), and Mitch McConnell (3.07×) over the country average.

04

Where do Zero-energy building fans live in United States?

Zero-energy building fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Zero-energy building fans also like?

Beyond Zero-energy building itself, the audience over-indexes on Tesla Powerwall (48.18×), Mitch McConnell (3.07×), Modular building (15.14×), and SlideShare (15.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Zero-energy building audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zero-energy building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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